Martech

MAY 1, 2024

Digital assistants integrated with MAP The new digital assistants used by Iron Mountain aren’t a superficial or limited test. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. It’s got all these capabilities with landing pages.

Customer Journey 104

Customer Journey Marketing Automation Platform CRM User-Generated 104

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). These integrations typically involve data management capabilities. It’s a game changer for basic users of technology.

CRM 110

CRM eCommerce User-Generated Shoppers 110

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy.

Transform 121

Transform Analytics CMO CRM 121

Sprout Social

MAY 7, 2024

Here are some key things to look for when choosing a TikTok monitoring tool for your business: Artificial intelligence (AI) capabilities: AI and automation is necessary for processing large amounts of data and extracting data-backed insights. Let’s review six of our top recommendations for platforms with TikTok monitoring tools: 1.

Branding 102

Branding Analytics Management Customer 102

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

Transform 116

Transform Customer loyalty CRM Analytics 116

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Customer 109

Customer User-Generated CMO Analytics 109

Search Engine Land

FEBRUARY 7, 2024

Microsoft Copilot announced a trio of updates to its platform, including: A new homepage design. New inline editing of AI-generated images with Microsoft Designer integration. Meanwhile, the new in-platform image editing features eliminate the need for another program, saving you time and possibly expense. Why we care.

User-Generated 124

User-Generated Search Marketers Customer Advertising 124

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Integrations. Universal Data Activation integrations are available for Adobe Experience Platform, Braze and Twilio Segment.

Customer Journey 128

Customer Journey Customer Place Product 128

Hootsuite

APRIL 25, 2024

Easy scheduling capabilities. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. Content creators who wear many hats will also find Hootsuite’s wide range of capabilities to be beneficial. Integration with social platforms.

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Management Price Analytics User-Generated 88

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customer 113

Customer B2C Transform Retail 113

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The data comes from a new report by Integrate’s media arm, Pipeline360. Two key capabilities. The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights.

Management 108

Management Branding Marketing Marketers 108

Martech

MARCH 7, 2024

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.”

Transform 107

Transform Customer Acquisition User-Generated Advertising 107

Martech

JANUARY 25, 2024

CXAI Content, through a new partnership with genAI content creation platform Typeface, will support the creation of custom, on-brand content for activation across any channel. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Click here to download!

Copywriting 112

Copywriting User-Generated Customer Product 112

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic for Meetings integrates with top conferencing apps and delivers AI-driven insights and analysis​. Get MarTech! In your inbox.

Transform 116

Transform User-Generated Analytics Management 116

Martech

APRIL 11, 2024

Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work. It is integrated directly into Operative products and designed to drive productivity across the entire ad management workflow. EXL and Quilt.AI

User-Generated 109

User-Generated Advertising Advertisers Digital Marketing 109

Martech

MARCH 28, 2024

Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools.

Copywriting 129

Copywriting User-Generated CRM Marketing 129

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS). Integrate AI Consider a phased approach to AI integration.

Management 130

Management User-Generated Analytics SEO 130

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. But the tool is only as good as the way it’s used, and that’s where integration comes in. But the tool is only as good as the way it’s used, and that’s where integration comes in.

Transform 129

Transform CRM Finance Communications 129

Search Engine Land

APRIL 26, 2024

This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. Platforms such as Salesforce and Microsoft Dynamics offer rich insights into customer needs and behaviors, making them essential tools for SEO. Search volume.

Product 117

Product SEO Gen Z Transform 117

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Seode AI’s Seode.ai Get MarTech! In your inbox.

User-Generated 104

User-Generated PR Marketing Automation Platform Social Media Marketing 104

Martech

MARCH 26, 2024

Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. The omnichannel approach offers customers a seamless and integrated experience across all channels and touchpoints. What is omnichannel? They know me.

Customer Journey 115

Customer Journey Customer Analytics Marketing Strategy 115

Martech

DECEMBER 12, 2023

Getting your MOps software to its full potential Diving deeper into the capabilities of tools you already have can uncover efficiencies and functionalities you aren’t using in full — or even know about. Maintaining this baseline is crucial for comparing the performance before and after integrating new tools. Ease of use?

Marketing 128

Marketing Marketers New Technology Management 128

Martech

FEBRUARY 13, 2024

” It’s your job to sift through myriad tools and platforms, selecting those that promise tangible progress toward your near-term priorities. Audit your current tools Assess if your platforms deliver the necessary capabilities and whether data and insights can flow seamlessly across your stack.

Transform 107

Transform eCommerce Retail Marketing Automation Platform 107

Martech

MARCH 7, 2024

Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. This empowers businesses to enhance sales through better targeted promotions, leveraging the efficient capabilities of generative AI.

Shipping 113

Shipping User-Generated CRM Promotion 113

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. How vendors differentiate on capabilities. Native CRM integration.

Marketing Automation Platform 130

Marketing Automation Platform CRM Marketing Marketers 130

Martech

APRIL 26, 2024

They will facilitate the seamless integration of content creation tools, letting creators focus more on the artistry and less on the mechanics. My work on an AI-driven education platform showcased this capability. I’ve integrated open-source technologies with proprietary AI models to craft new worlds.

Transform 119

Transform Entertainment User-Generated Education 119

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot experiences or through AI-driven third-party applications.

Marketing Automation Platform 121

Marketing Automation Platform CRM Transform User-Generated 121

Martech

NOVEMBER 28, 2023

Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. This includes enabling Salesforce Prompt Builder to integrate with large language models hosted on Amazon Bedrock and utilizing the Einstein Trust Layer for secure fine-tuning of neural networks.

CRM 104

CRM User-Generated Customer Management 104

Martech

FEBRUARY 1, 2024

Corporate gifting platform Sendoso announced it acquired Alyce , combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the statement. Alyce will operate as Alyce by Sendoso in the immediate future. Get MarTech!

Direct Mail 109

Direct Mail Customer Marketing Marketers 109

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Platform 120

Marketing Automation Platform CRM Marketing Marketers 120

Search Engine Land

APRIL 9, 2024

If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be worth reviewing and potentially implementing into your strategy to improve efficiency. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. Fourthwall.

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Promotion Management Product Branding 108

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Links + integrations. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities.

Analytics 122

Analytics Customer Advertising Advertisers 122

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. This is in addition to the capability to set Live Chat Availability.

User-Generated 120

User-Generated Shipping Place Analytics 120

Martech

MAY 9, 2024

Freepik , a design platform with audio-visual resources and generative AI tools, acquired Magnific, an AI image upscaler, enhancer and transformer tool. It integrates large language models, rich contextual data from existing assets and real-time collaboration capabilities into one workspace.

Transform 58

Transform User-Generated Branding Customer 58

Customers.ai

JANUARY 26, 2024

[Learn More About Our B2B Website Visitor ID Capabilities] #2. And its email platform does a few things that are not only super useful for B2B marketing and sales but are also rare features to find on one platform. SalesHandy provides recipient engagement data and a nine-stage automated follow-up process.

CRM 111

CRM User-Generated Analytics Marketing 111

Backlinko

MARCH 11, 2024

Other 40% have both B2B marketing automation and CDP but they aren’t integrated – Adobe Marketing Automation Benefits Statistics Marketing teams can greatly improve their effectiveness through the use of automation software, which offers a number of benefits from improving customer experience to enabling better use of marketing budgets.

Customer Journey 98

Customer Journey Marketing Automation Platform Marketing Marketers 98

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. With Data Guardian, Integrate seeks to set some basic standards for ensuring that lead data is compliant and protected; in effect, challenging other vendors to do the same.

Marketing 124

Marketing Marketers 124