Hootsuite

APRIL 25, 2024

Want to share custom performance reports with your leadership team? Easy scheduling capabilities. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. Talkwalker’s social listening capabilities provide extensive industry coverage.

Management 88

Management Price Analytics User-Generated 88

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. AI-powered CMS platforms can automate tedious tasks like image tagging, metadata creation and content categorization. They can also analyze content performance, suggesting edits or optimizations for better reach and engagement.

Management 121

Management User-Generated Analytics SEO 121

Search Engine Land

FEBRUARY 8, 2024

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual source platform. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Why we care. This enables better optimization of your content strategy.

Analytics 136

Analytics Search Marketers Marketing Marketers 136

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. Predictive analytics. Why we care.

Finance 121

Finance Health CRM New Technology 121

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. This sets the course for your entire AI-driven strategy. Customer insights. ROI measurement.

Transform 118

Transform Analytics CMO CRM 118

Martech

FEBRUARY 19, 2024

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. While a degree may check a historical standard box, skills predict job performance.

CMO 126

CMO Marketing Marketers Analytics 126

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Links + integrations.

Analytics 119

Analytics Customer Advertising Advertisers 119

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

Transform 113

Transform Customer loyalty CRM Analytics 113

Search Engine Land

FEBRUARY 16, 2024

The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on cross-marketing return on ad spend (ROAS). Why we care. What is Foshpa? ” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Advertising 106

Advertising Advertisers Analytics Management 106

Martech

MARCH 28, 2024

Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools.

Copywriting 129

Copywriting User-Generated CRM Marketing 129

Customers.ai

JANUARY 26, 2024

[Learn More About Our B2B Website Visitor ID Capabilities] #2. And its email platform does a few things that are not only super useful for B2B marketing and sales but are also rare features to find on one platform. Real-time analytics: Offers insights into campaign performance and lead behavior for strategic adjustments.

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. Accessibility.

Analytics 102

Analytics Global Marketing Education Advertising 102

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

Analytics 114

Analytics Email Marketing User-Generated Marketing 114

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn.

Marketing Mix 114

Marketing Mix Marketing Marketers Price 114

Search Engine Land

MAY 6, 2024

If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Unintentional website performance changes ( Core Web Vitals and page speed). Unintentionally blocking crawlers.

SEO 116

SEO Analytics Communications Management 116

Martech

NOVEMBER 20, 2023

DEP Capabilities: Start by identifying the capabilities you currently have, those you would like to have, and those that are essential for your business. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Key Performance Indicator 116

Key Performance Indicator User-Generated Analytics Customer 116

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! New Google Analytics custom channel groups on March 15.

User-Generated 127

User-Generated Retail Non-Profit Advertising 127

Hubspot Marketing

MARCH 29, 2023

Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics AI analytics differs from traditional analytics in that it is machine-led.

Analytics 128

Analytics Shoppers Customer loyalty eCommerce 128

Spiralytics

FEBRUARY 7, 2024

Social media automation is the process of using a specific tool or set of tools to help you create advanced automation and workflows to perform certain repetitive tasks. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

Search Engine Land

MARCH 11, 2024

Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. This is why the platform decided to conduct an investigation into the efficiency of ad spend. Many ad exchanges and supply side platforms (SSPs) continue to serve ads on MFA sites, including: Google.

Advertising 129

Advertising Advertisers Non-Profit Branding 129

Martech

MAY 6, 2024

A centralized customer data platform (CDP) is essential for collating data from all sources while continually updating customer profiles. These solutions — including Google Analytics 4 (GA4), consent mode and enhanced conversions — provide marketers with tools and features that help us reshape our strategies to become more privacy-centric.

Customer 104

Customer Analytics Marketing Strategy Branding 104

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.”

Customer 110

Customer Analytics CRM Product 110

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. See how well Dialogues are performing along with top-performing pages.

User-Generated 120

User-Generated Shipping Place Analytics 120

Martech

AUGUST 28, 2023

And by people, I mean thinking about the best customer experience, working with various teams and learning from diverse perspectives — technical, analytical and creative. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. IT/engineering. Marketing operations.

Transform 98

Transform Communications CMO Analytics 98

Martech

APRIL 26, 2024

AI in casting: Analyzing actor performances and predicting on-screen chemistry. Digital humans: Digital actors changing the dynamics of celebrity and performance. My work on an AI-driven education platform showcased this capability. Applying similar approaches to entertainment will create more engaging experiences.

Transform 117

Transform Entertainment User-Generated Education 117

Hubspot Marketing

SEPTEMBER 25, 2023

The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. Rainbird Source Rainbird is a cloud-based decision-making platform for businesses.

Transform 112

Transform Price User-Generated CRM 112

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. These platforms enable users to set and manage their consent preferences for data processing activities, such as marketing or profiling.

Management 121

Management Law Analytics Marketing Strategy 121

Martech

OCTOBER 22, 2021

SEO platforms offer numerous capabilities that range from keyword research and rank-checking to backlink analysis and acquisition, as well as competitive intelligence, social signal integration, and workflow rights and roles. Most enterprise SEO platforms provide link analysis (i.e., Link analysis and acquisition.

SEO 140

SEO Analytics Marketing Marketers 140

Martech

AUGUST 31, 2023

It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs. Specifically, sales professionals get simplified performance insights and analysis; revenue operation leaders can optimize pay-for-performance and design motivating compensation plans.

Shoppers 119

Shoppers Finance User-Generated Advertising 119

Search Engine Land

NOVEMBER 28, 2023

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. Filters to examine data related to revenue drivers and inventory metrics.

Analytics 102

Analytics Advertising Advertisers Key Performance Indicator 102

Martech

APRIL 22, 2022

AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. However, when it comes to certain aspects of marketing, like predictive analytics and digital advertising, AI is capable of incredible things. As AI improves, use-cases are only going to increase. Click here to download!

Transform 145

Transform Marketing Marketers Analytics 145

Use Insider

FEBRUARY 19, 2024

Conversational messaging is a powerful tool that allows businesses to engage in real-time dialogues with customers on messaging platforms such as WhatsApp and SMS, unlike traditional forms of communication like email. There are 5 key considerations for marketers to consider when deciding on a conversational messaging platform.

Communications 52

Communications Retail Marketing Marketers 52

Sprout Social

FEBRUARY 29, 2024

It includes a wide range of technologies that enable machines to perform tasks traditionally requiring human intelligence, such as reasoning, problem-solving, decision-making, and learning from experience. These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency.

Transform 118

Transform User-Generated Analytics Market Trends 118

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 111

Analytics Transform Key Performance Indicator CRM 111

Martech

FEBRUARY 7, 2024

AI can accelerate team performance, prompting a shift in dynamics as individuals strive to balance artificial and human intelligence effectively. Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function.

Millennials 120

Millennials Marketing Marketers Marketing Automation Platform 120

Search Engine Land

JUNE 15, 2023

It also involves improving the user experience and adapting to the evolving ways that search engines display and deliver results across different platforms like voice assistants. SEO platforms offer numerous capabilities that include all of those, as well as competitive intelligence, social signal integration and workflow rights and roles.

SEO 93

SEO Price Analytics Digital Marketing 93

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. Also, make sure all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Onboarding What makes this platform technically unique from all the others?

Analytics 116

Analytics CRM Price User-Generated 116