Orbit Media Studios

NOVEMBER 13, 2024

And 15 years before that in Corporate Brand, Product Marketing leadership roles. I didn’t yet know all the things that content marketing can do to build a brand. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing.

Marketing

Animalz blog

JULY 29, 2025

In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. She’s built a pod model that brings together product marketing, demand gen, and content. So I could probably send some of those over to you.

PR

Welcome Software

MARCH 17, 2025

Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams. Additionally, any code changes made by developers go through highly scrutinized PR reviews. are observed. Start using AI for scale.

Transform

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. That’s where I realized I could use my skills like writing, social media, content creation, and website creation if I took a marketing path. Content marketers often own SEO.

Content Marketing

Animalz blog

MAY 22, 2025

And then product marketing had its own set of materials that it was building and, like, you know, content sorta, like, had a hand in it, but really wasn’t well established what the relationship would be. It’s all running through, well, marketing and content. Every quarter, we would go on a roadshow too.

Content Marketing

Animalz blog

JULY 1, 2025

Or you have prep PR teams completely separate from content that, that are working on that. So then your relationship to product marketing is they’re creating content. Like maybe take me around the horns like product marketing, create some content. It’s, it’s the visibility.

Promotion

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) Here are all the ways your brand wins when you integrate your influencer marketing and PR strategies.

PR

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

Product Marketing

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing

Hubspot Marketing

FEBRUARY 21, 2018

HubSpot's former Demand Generation Marketer and Trello's current Product Marketing Manager, Jessica Webb , says this about how your costs can change when focusing on lead generation vs. lead conversion: "The majority of money you spend on paid efforts is usually calculated based on volume of clicks or impressions.

Management

Martech

MAY 9, 2024

Analytics, however, will be handled by AI, which will either take over the decision-making or make recommendations to the marketing generalist without the need for report-building and other analytics activities that produce little value on their own. Brand/PR will have fewer, higher-skill people.

PR

Adobe Experience Cloud Blog

MARCH 9, 2015

PR: Traditional PR won’t allow for too much creativity here, but that never stops me! Product Marking: Your product marketing team is extremely important in ensuring the success of your event. Work with your PR team to leverage your executives for briefings and speaking opportunities.

PR

Martech

JANUARY 2, 2024

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. Product marketing and strategy. Digital marketing and ecommerce. Event marketing and PR. The pillars include: Content creation and management.

PR

Hubspot Marketing

MARCH 25, 2020

Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Internal Product Launch Update Email.

Product

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Dig deeper: What to look for in a technical SEO audit Digital PR: Why will your target publications want to talk about your business in 2024? Benchmark this against some of the core competitors so you have a baseline.

SEO

Hubspot Marketing

JANUARY 7, 2024

Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.

Copywriting

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.

Transform

Hubspot Marketing

NOVEMBER 25, 2019

As you focus on some of the more mundane tasks related to social media, you might find that you're losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects. And, they're actually somewhat affordable to implement.

Price

Content Marketing Institute

AUGUST 28, 2018

In particular, corporate blogs that are nothing more than a self-promotional PR channel seem to be all too common. Ali Wert , content marketing manager, Frontline Education. Corporate blogs that are nothing more than self-promotional PR are all too common, says @allisonwert. CMWorld Click To Tweet.

Content Marketing

Hubspot Marketing

FEBRUARY 15, 2024

He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.” Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. The key here is subtlety.

Branding

Sprout Social

OCTOBER 4, 2022

Creating buzz and increasing impressions for your marketing team. Increasing earned media for your PR team. As Sprout’s Product Marketing Manager Rae Repanshek explains, “Running an advocacy program shouldn’t feel like a second job. Boosting employee engagement for your HR team.

Branding

Hubspot Marketing

FEBRUARY 13, 2023

This is useful when you have to run a task or deliverable past another team’s department head, your legal team, PR, or any other stakeholders. But what’s great about this campaign is that we’re going to develop a brand new piece of content that our product marketing team could actually use as a sales enablement report.

COS

Search Engine Land

JANUARY 22, 2024

Imagine a test where, for some reason, your branded search traffic share inflates relatively to that cold Facebook Ads traffic share (thanks to a PR stunt, let’s say). Product-market fit isn’t identical. Your results would look so much better! But would those results be accurate? Probably not. data with France or India data.

Customer Journey

Search Engine Land

MARCH 1, 2023

It’s a lot like product marketing but with content. Organic/natura l: Digital PR : Using tools like HARO to secure links through journalist outreach. Basically, going viral. Link reclamation : Includes unlinked brand mentions or unlinked thematic mentions (i.e., finding articles with a contextual but unlinked keyword).

SEO

Duct Tape Marketing

SEPTEMBER 30, 2022

Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. It's possible.

CMO

Scoop.it!

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. The metrics can be based on organic traffic, social media engagement, backlinks, email subscribers, actual leads/sales, PR mentions, and more.

Thought Leadership

Litmus

OCTOBER 31, 2018

This involves regular 1:1s and coaching with my direct reports, code reviews with scrum teams, planning with stakeholders from Product, Marketing, Sales & Finance, interviewing candidates if we have open engineering roles, and contributing to our code base where it can improve developer experience & overall quality of life.

Management

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. What’s Next?

PR

SocialPilot

FEBRUARY 12, 2024

You can format or make a marketing plan with the information you gather. Finding Out Industry Influencers If you are looking for an influencer for your product marketing, then Twitter is where you can find one. These are the things with which Twitter’s advanced search can help you.

User-Generated

Exposure Ninja

FEBRUARY 6, 2023

Our Suggested Action: If you chose us as your digital marketing agency, we would propose crafting a PR article. Your product is already affordable, but this is an extra incentive. ATTENTION: Now, the student is convinced and has decided to purchase your product.

Customer Journey

Set Up

MARCH 29, 2022

Eventually, I joined a PR agency. I joined Three Five Two to run Growth Marketing. Growth marketing accelerates learnings in pursuit of product-market fit through rapid test-and-learn experimentation. I loved the freedom to be creative and put my writing skills to use. I learned so much while in this department.

Law

Welcome Software

MAY 3, 2022

Through targeted ads, they can remind potential customers of specific products, marketing activities, offers, etc. This section can encompass tactics like PR initiatives, sponsorships, influencer partnerships, and community engagements. that they previously viewed or expressed interest in.

Key Performance Indicator

Hubspot Marketing

AUGUST 9, 2018

Growth marketing takes into account the fact that retention is a major factor of growth and therefore prioritizes both customer success and customer acquisition. Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Product Marketing.

PR

Content Marketing Institute

JANUARY 12, 2018

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. PR vs. demand generation ). Yes, really.

Digital Marketing

Pam Didner

MAY 14, 2020

Marketing needs to create a Marketing Continuity Plan During the pandemic, many marketing teams started a daily marketing huddle to ensure close communications. The initial huddles tend to last for hours.

Marketing Plan

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers. Eric Serdar, Snr.

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