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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. I write extensively about digital PR for SEO and cross-functional PR and SEO teams.

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How to harness the power of brand mentions across the search universe

Search Engine Land

Indirect mentions These may involve product names, services or content closely associated with the brand without explicitly naming it. Developments in search volumes, as well as trends around brand terms and products, are signals we can turn to when reporting on the impact of direct/indirect mentions across channels. Leveraging UGC.

Branding 104
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Social media management services: 9 agencies your brand should check out

Sprout Social

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Headquarters location: Canada. Hoyden Creative Group. Headquarters location: Adrian, Michigan, US. We live it.

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Link-building companies to watch in 2023 by Admix Global

Search Engine Land

Fields: IT, tech, SaaS, crypto, real estate, finance, marketing and more. BlueTree BlueTree specializes in digital PR for SaaS and technology companies. Fields: Finance, health, real estate, technology and more. For those who need more firepower, the prices go up to $17,500/ 50 backlinks.

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SEO is alive and kicking in 2023 – and beyond

Search Engine Land

Otherwise, you have to invest a lot in outreach and other PR efforts. Social SEO also works in real life when family, friends and colleagues recommend you and your products or services to someone else. They won't buy your product from these people though, neither offline nor online. They still have to search for it.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

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Microsoft on the future of advertising and conversational AI

Search Engine Land

"The ads we're running in the new Bing Chat experience include both text ads that appear upon hover, and then more visual ads served in line with the conversation, such as a multimedia vertical pr product ad." Next, it's planning to roll out this experience for travel and real estate verticals.