Backlinko

OCTOBER 23, 2024

Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives. You need to promote it effectively, too. And your site protects user privacy.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketers 117

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. Increased sales: Promotional emails leading to direct sales. Brand advocacy: Affiliates promoting your products can enhance credibility.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

JUNE 30, 2025

My Own Experience With Low-Budget Marketing My first job out of college was at a PR agency. I’d find relevant subreddits and creatively promote the podcast. When I launched my book, I paid $5K to plaster posters around Boston like a musician would promote a show. This was back in 2009, and the “playbook” was pretty traditional.

CMO 117

CMO PR Marketers Marketing 117

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. . If you have a PR team or vendor, that would be great. OK, that’s done. Now, let’s talk about how to cope.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Most brands chase exposure. And, it works if you have deep pockets. But if you dont? For example, Net.hr

PR 114

PR User-Generated Transform Thought Leadership 114

Hubspot Marketing

JULY 8, 2025

The skills that got me promoted — the hands-on stuff, the campaigns, the creative — weren’t the same ones I needed to lead a team, align with cross-functional departments, or report to a CEO. So if you‘re on that path, whether you’re newly promoted, leading a team for the first time, or aiming for the CMO role, this post is for you.

CMO 99

CMO PR Inbound Marketing Finance 99

Search Engine Land

AUGUST 1, 2024

PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. However, it’s increasingly important to connect with the people in your company who handle press and PR. Traditional PR is catching up on SEO and practices like deep-linking, but they might need some guidance or reminders.

SEO 98

SEO PR User-Generated Education 98

Hubspot Marketing

NOVEMBER 15, 2024

PR and earned media. Direct sales conversations and promotions. For instance, use post-purchase engagement surveys to determine Net Promoter Scores (NPS). Digital marketing like SEO, email, and social media. Customer support like call centers, chatbots, and social media support. Experiential and event marketing.

CMO 132

CMO Traditional Marketing Communications Marketers 132

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. We can contrast this to promoting content via other means. We must promote the content when it is created. Promote that content with: Outreach.

SEO 98

SEO Content Marketing Entertainment PR 98

Buffer Marketing

OCTOBER 31, 2024

It's promotion and engagement all in one! If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. For PR company Tori Porter Communications , press features for her clients are a top priority. You can ask about their opinions (e.g.,

Transform 119

Transform PR Product User-Generated 119

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? What is a PR checklist, and why is it important?

PR 78

PR Gen Z User-Generated Analytics 78

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. One example below shows Nando’s Pakistan account promoting the recent gold medal victory of a Pakistani athlete. You can create audience personas using your current social media data.

Social Media Marketing 130

Social Media Marketing Marketers Marketing User-Generated 130

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

SEO 98

SEO Shipping Retail PR 98

Animalz blog

APRIL 24, 2025

Focus on promoting your content across platforms and channels where AI models gather information. Launch digital PR efforts : Create and distribute data-driven reports, case studies, or industry benchmarks. r/SaaS, r/ProductManagement) and industry-specific forums like GrowthHackers or StackExchange.

PR 109

PR Shipping User-Generated SEO 109

Orbit Media Studios

OCTOBER 30, 2024

Upload it to PR services. link to or attach the case study] Collaborate with influencers on new original research Connect with trusted writers who are actively producing content, then co-create and co-promote new original research with these influencers. Those activities look a lot like SEO, content marketing, PR and social media.

SEO 107

SEO Branding User-Generated PR 107

Backlinko

JANUARY 23, 2025

Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. Use internal linking, partnerships, digital PR, and guest posting. Leverage existing relationships with tourism boards, suppliers, and partners to earn backlinks.

SEO 93

SEO PR User-Generated Non-Profit 93

Hubspot Marketing

JUNE 30, 2025

We're looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. Run regular social promotions and campaigns and track their success (e.g.,

Management 111

Management Inbound Marketing Marketers Marketing 111

Hubspot Marketing

JANUARY 22, 2025

Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions. Airbnb: Email While still promotional, Airbnbs emails go for the soft sale. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Let AI find that nugget for you, then use it in social promotion. Do everything possible to promote them.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketers 120

Sachs Marketing Group

JANUARY 13, 2025

Whether its a social media ad promoting a sale or a follow-up email reminding customers of an abandoned cart, consistency builds familiarity and reinforces the brands credibility. Immediate traffic generation for time-sensitive promotions or launches. Suppressing negative content with proactive PR efforts.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

MAY 7, 2025

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. The New Rules of Marketing and PR David Meerman Scott's book on digital marketing is an international bestseller and is worth every penny.

Social Media Marketing 116

Social Media Marketing eBook Marketers Marketing 116

Hubspot Marketing

APRIL 8, 2025

More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. So, if you make them mad, it could turn into a PR nightmare. By that I mean, dont just drop in when you have something to promote or sell.

Gen Z 110

Gen Z Copywriting Real Estate Marketers 110

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertisers 45

Marketing Insider Group

MAY 13, 2025

Tactics like digital PR, guest posting, link-worthy content (think stats, infographics, or tools), and outreach campaigns still work as long as youre thoughtful about how you approach them. Be the brand that shows up with answers, not just promotions. Dont try to game the system.

PR 100

PR SEO Digital Marketing User-Generated 100

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan 108

Marketing Plan Marketers Marketing Social Media Marketing 108

Hubspot Marketing

APRIL 8, 2025

More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. So, if you make them mad, it could turn into a PR nightmare. By that I mean, dont just drop in when you have something to promote or sell.

Gen Z 105

Gen Z Copywriting Real Estate Marketers 105

Sprout Social

MAY 22, 2025

The goal isnt just to promote a service or productits to mobilize people around a cause. Promote multiple ways to give If every social post is a fundraising appeal, you risk overwhelming your audienceor worse, losing their attention entirely. That distinction influences everything from content strategy to community management.

Social Media Marketing 116

Social Media Marketing Transform Marketers Marketing 116

Sprout Social

MARCH 27, 2025

Many creators also monetize through affiliate marketing and channel memberships, giving brands the opportunity to collaborate on exclusive content and promotions. As a result, weve seen notable audience pushbacksometimes even escalating to full-blown PR crises and brand bankruptcy.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Sprout Social

OCTOBER 23, 2024

Once we reach September, all bets are off, and it’s fair game to start promoting every end-of-year holiday—even simultaneously. The play: The #FourTheSeason campaign is a masterclass in leveraging the holidays to shift consumer behavior around what constitutes gifting while simultaneously driving PR for their expansions.

Branding 94

Branding PR Food Promotion 94

Neil Patel

JUNE 10, 2025

Experiential marketing is a promotional tactic that engages consumers through memorable, immersive experiences. Boost the Effect with Social Media and PR Use social media and digital channels before, during, and after your campaign to build hype and keep momentum going. What is Experiential Marketing?

Gen Z 69

Gen Z User-Generated Food Marketers 69

Exposure Ninja

JULY 24, 2025

It spans multiple channels, including: Paid Media Search Engine Optimisation (SEO) Social Media Digital PR and News Online Reviews Influencer Mentions Branded Content. Some links in this article are affiliate links that Exposure Ninja receives a fee for promoting (these links are not sponsored). Our client ZUGU is a great example here.

Health 52

Health User-Generated PR Real Estate 52

The Drum

JUNE 11, 2025

That notion lies at the heart of a striking new campaign created by FCB Chicago to promote The Drum Awards Festival 2025, a global celebration of marketing excellence across 11 major disciplines, including advertising, media, digital experience, social, PR and design. It’s a portal into untapped worlds of endless possibility.

Copywriting 72

Copywriting PR Promotion Advertisers 72

SocialPilot

FEBRUARY 11, 2025

PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. Viral Example An excellent example is Ryanair s use of funny trends to promote its brand. The brand collaborated with influencers of various body types to promote inclusivity and self-love, crafting relatable content.

User-Generated 71

User-Generated Entertainment Transform Branding 71

Backlinko

DECEMBER 9, 2024

Like if youre writing a post about the best software tools: Including your own tool might make sense, but itll look pretty promotional if you dont also acknowledge what your competitors do well. Digital PR Digital PR involves getting your brand featured in online media outlets, which can lead to valuable backlinks (and a lot of exposure).

SEO 99

SEO PR Thought Leadership Analytics 99

SMA Marketing

MAY 15, 2025

Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Use the data to: Benchmark brand awareness and track PR, social media, and competitive share over time. Use the data to: Focus retention and upsell efforts.

Customer Acquisition 52

Customer Acquisition User-Generated Marketers Marketing 52

Sprout Social

MARCH 18, 2025

Dicks Sporting Goods: Dicks Varsity Team rallies around in-store promotions Dicks Sporting Goods equips athletes of all kinds to achieve their dreams. This promotion was a well-timed effort given their strategic reinvestment in the UK market, helping them grow customer loyalty and expand to new audiences.

Health 61

Health Influencer Marketing Food Retail 61