article thumbnail

Why YouTube SEO requires a different strategy than blogs

Martech

But they won’t carry your video to discovery on their own. Whether your video keeps viewers watching and encourages them to watch another is more important than description length. Look at what winning brands are doing Some of the most effective B2B channels treat YouTube more like a media brand than a corporate archive.

SEO
article thumbnail

5 key trends we’re seeing in B2B marketing

Martech

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025

Buffer Marketing

Creator Economy Live Date: Feb 4-5, 2025 Location: Caesars Forum, Las Vegas Price : $999-2,099 Best for: Creators looking to connect with decision-makers and influencer marketing pros Creator Economy Live is a two-day deep dive into the creator economy, focusing on the strategies, relationships, and platforms that drive the industry forward.

article thumbnail

Information Gain: How Top Content Leaders Win at SEO

Backlinko

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K Simply enter your ZIP code, and the calculator will adjust the price range for your area. “Show, Don’t Tell” Approach Wistia doesn’t just talk about video marketing—they live it.

SEO
article thumbnail

13 Ways to Get More Followers on Instagram in 2024

Buffer Marketing

Avoid buying fake followers When websites sell 1,000 Instagram followers for the cheap pricing of $12.99 (yes, those are real figures), it’s enticing to snag a quick win to inflate your follower count. Experiment with different types of Instagram posts 12. Talk to your audience in comments and Stories 13. Get verified on Instagram 1.

article thumbnail

16 Crucial Social Media Metrics to Track In 2024

SocialPilot

Video views Video views are the number of times a video has been watched on social media platforms. This metric provides insights into the reach and popularity of your video marketing efforts, helping creators and marketers understand how well their videos are performing in terms of gaining audience interest.

article thumbnail

The 14 best HubSpot updates from May 2025

Martech

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. Are we collecting what we’re billing? Where is churn hurting our revenue most?

CRM