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Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Animalz blog

But I can at least spot or see opportunities where no one’s really talking about something or writing about it in a particular way and bring that back into content marketing, brand marketing, or product marketing. We try to do what we call a “ship it” at our marketing standup every day.

Shipping 117
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How customer satisfaction fuels B2B profitability

Martech

The report also points out that older companies have a harder time with these factors, largely from having more iterations or releases of their product or platform. Large companies may lack the agility to easily “turn the container ship” to address emerging or embedded customer service concerns.

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The Three Maxims That Power Strong Content Cultures

Animalz blog

Content, creative, product marketing, campaigns — these four functional areas really need to be deeply, deeply integrated,” says Heike Young , Senior Content Manager at Microsoft. These teams hold crucial context: what’s shipping, what customers are asking for, and where the business is headed.

CMO 52
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Three Must-Hear Maxims for Building a Content Culture

Animalz blog

Content, creative, product marketing, campaigns — these four functional areas really need to be deeply, deeply integrated,” says Heike Young , Senior Content Manager at Microsoft. These teams hold crucial context: what’s shipping, what customers are asking for, and where the business is headed.

CMO 52
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Reddit marketing mistakes to avoid in your social media strategy

Hubspot Marketing

As Roshni Shaikh , product marketer and GTM strategist, shares, Platforms like Reddit are the last corners of the internet where we can find authentic experiences that arent shadowed by social medias flaunty nature. If you drop a post and then promptly abandon ship, never returning to the comments, people take notice.

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Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

Animalz blog

Data shapes product, marketing, and company direction. She also uses AI in smart ways to increase production by 30%. The result is an operation that ships quickly, measures everything, and still sounds distinctly human. Content supports go-to-market efforts and captures organic demand before others can react.

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Stewart Hillhouse on the AI Playbook for Tomorrow’s Content Teams

Animalz blog

Got to see the, the epic growth going from, you know, I think I joined right as they were series A and then raised a big round and then grew headcount and got to go through the, the [00:06:00] Rocket Ship startup, um, story. There’s like company context, you know, product, market, whatever.