Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. And that’s where a lot of marketers find themselves today,” he said. The product roadmap. “The buyer process is changing a lot and it’s not going back to the way it was.

Whitepaper 70

Whitepaper B2C Direct Mail Customer Acquisition 70

Unbounce

OCTOBER 20, 2023

And when you’ve got short-term or special promotions Sometimes you’ll need to launch a promotional campaign quickly. Well, imagine itʼs Mother’s Day, and you have to get a critical message out regarding a promotion you are running, and you forgot to update the promotions page on the website. What to do?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Neil Patel

DECEMBER 3, 2021

They can also help with promotion once the content is published, sharing it on their social media accounts or writing a post of their own about your article’s subject matter. By collaborating with subject matter experts, you can ensure the final product is engaging, accurate, and high-performing. Improve your EAT Score.

Whitepaper 127

Whitepaper Price Advertising Advertisers 127

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. From conception to airing took about two years, with a production time of three to four months. It’s a key market for us. Click To Tweet. dawnpapandrea Click To Tweet.

Education 99

Education Marketing Strategy Branding Energy 99

Rock Content

NOVEMBER 9, 2016

I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation.

Content Marketing 84

Content Marketing Whitepaper Customer Journey Marketing 84

Moz

MARCH 11, 2021

But it also helps to get a few other stakeholders involved, right, so the product marketing team or the sales team, individuals that will eventually want to use that information for their clients, and talk with them about what they care about, what do they want to show up for, what's important to them. What are they promoting?

SEO 60

SEO Whitepaper User-Generated B2C 60

Duct Tape Marketing

AUGUST 23, 2023

The spend is way off whack, and businesses are spending less and less of marketing because even with generative ai, what you're seeing is you're seeing sameness in content people now people are generating content through generative ai. And then when that community creates impact or products or whatever it is, it becomes a movement.

Energy 51

Energy Whitepaper Health Transform 51

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. From numbers 4-6, I would add: Create, Optimize, Promote.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Common objections to buying your products or services. Whitepapers.

Content Marketing 142

Content Marketing Energy eBook Marketing 142

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

PR 123

PR Marketing Marketers Non-Profit 123

Content Marketing Institute

JANUARY 14, 2019

How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? Your content here should be more value-focused, less promotional (leads are easily turned off by a sales pitch at this point). Digestible client success stories (white papers and case studies). Awareness.

Whitepaper 104

Whitepaper B2C Marketing Marketers 104

Adobe Experience Cloud Blog

MAY 3, 2016

Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Litmus

AUGUST 7, 2020

They discuss how Litmus decides to build new features—include Visual Editor—and how email teams everywhere can embrace Visual Editor to scale production while allowing everyone to focus on their core skills. My name is Lauren, and I’m on the product marketing team right here at Litmus. Episode Transcript. Thanks, Jason.

Copywriting 75

Copywriting Whitepaper Product Customer 75

Hubspot Marketing

JUNE 26, 2018

Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Product Marketing: Promote your products and services. Should you send out new product announcements? These questions plague every marketer. Whitepaper. They choose your products.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. What’s important to note is that this is not the content, but the promotions about the content, otherwise, your potential reader may never dive into your thought leadership. Need more help?

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. And while we have come along way, we still see brands struggling with the true meaning of content marketing. Lots of brands run into this problem.

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketing 109