Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit

Search Engine Land

OCTOBER 2, 2024

For example, while managing an account, I noticed in the comments that customers favored products made in the U.S. Capture the keywords and phrases they use to describe your products or services. Get the newsletter search marketers rely on. Business email address Sign me up! Processing.

User-Generated

Martech

AUGUST 6, 2024

There would be no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. But, is that how it maintained that position?

Advertisers

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages.

Advertisers

Martech

DECEMBER 6, 2024

The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations.

Transform

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Most businesses have an “ideal customer,” or someone for whom their product or service is designed (e.g., Michelob Ultra is made for beer drinkers who are calorie-conscious). Processing. See terms.

Advertising

Martech

DECEMBER 6, 2024

Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. Product martech practitioners can play central roles in evaluating potential solutions and platforms that marketing and IT are considering. For instance, working in marketing or IT can lead to such a team.

Place

Search Engine Land

SEPTEMBER 20, 2024

Dig deeper: How to reach new audiences with multi-platform search advertising Get the newsletter search marketers rely on. For example: If you’re remarketing from a product page, you could simply offer a coupon code to drive conversions. Targeted keywords: Ensure your targeted keywords are present throughout each product.

SEO

Search Engine Land

SEPTEMBER 18, 2024

Here’s an overview of contact growth from Active Campaign, their email automation tool, for that same period: Get the newsletter search marketers rely on. Adhere to ethical considerations in all aspects of podcast production and promotion. Maintain high production standards consistently across all episodes. Processing.

SEO

Search Engine Land

SEPTEMBER 17, 2024

Education : Inform your audience about your products, services or industry. Get the newsletter search marketers rely on. Video creation essentials Creating compelling social videos involves three key stages: Pre-production. Production. Post-production. Tailor the production quality to fit the platform.

Key Performance Indicator

Search Engine Land

SEPTEMBER 12, 2024

.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon.

User-Generated

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Ad position: Where your ad appears on the search results page.

Digital Marketing

Search Engine Land

JULY 31, 2024

Get the newsletter search marketers rely on. This data lets you design content strategies and even refocus the architecture of a website: Event: Product comparison If you have a product comparison page, you can create an event to determine which products or features users most frequently compare. Processing.

SEO

Search Engine Land

SEPTEMBER 27, 2024

However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. Dig deeper: 6 guiding principles to leverage AI for SEO content production 6. Get the newsletter search marketers rely on. Discover missing topics. So much more. Processing.

SEO

Search Engine Land

JULY 18, 2024

Dig deeper: AI content creation: A beginner’s guide Get the daily newsletter search marketers rely on. What better way to showcase your service/product/offering/authority than to highlight the results your solution can generate? Generating chunks of text that you can fact-check, edit and expand upon. See terms.

B2C

Martech

DECEMBER 16, 2024

To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Large language models (LLMs). Knowledge graphs.

Transform

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

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Marketing Insider Group

JULY 22, 2024

Browsing Multiple Product Pages: Navigating through different product pages within a single session shows interest in your offerings. Completing a Purchase: Triggering a purchase event shows engagement and interest in your product.

User-Generated

Martech

AUGUST 6, 2024

Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Thanks to changes in consumers’ online behavior, people are getting used to using things other than Google. However, with companies like OpenAI and Microsoft also developing versions, likely someone will soon get it right.

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Search Engine Land

AUGUST 30, 2024

Here are a few key reasons why AI is crucial for modern marketing: Personalization AI enables highly personalized marketing experiences by analyzing consumer data and behavior. This means tailored content, product recommendations and targeted ads that resonate more with individual consumers. GPT-3), computer vision and more.

Transform

Search Engine Land

OCTOBER 8, 2024

Get the newsletter search marketers rely on. You can easily review customers who added a product to their cart but didn’t complete the purchase by filtering for users who visited one page but didn’t reach the next. The same can be done for devices, pages and countries based on Google Analytics segments. Processing.

Analytics

Search Engine Land

SEPTEMBER 10, 2024

The shift from creation to editing allows writers to focus on perfecting the final product rather than getting bogged down in the initial draft. Get the newsletter search marketers rely on. Even though AI significantly speeds up the drafting phase, human oversight is still essential to polishing and refining the content.

SEO

Search Engine Land

JULY 17, 2024

Example Let’s turn attention to the health and wellbeing industry, a space where products and trends emerge constantly. However, we must ensure that the potential reach of the trending term is greater than the current keyword’s monthly search volume (MSV); otherwise, the change won’t be beneficial. See terms.

SEO

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens.

Retail

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

Digital Marketing

Search Engine Land

AUGUST 22, 2024

Consumers would still be searching “traditionally.” 31, 2023): During this data range, consumers are now exposed to LLMs and may have begun altering the way they interact with search. Get the newsletter search marketers rely on. 12 months Post-ChatGPT (Dec. 1, 2022–Dec. 2024 YTD (Jan. Business email address Sign me up!

Branding

Search Engine Land

SEPTEMBER 23, 2024

Once you link Search Ads 360 to a search engine, you can create and manage your search marketing campaigns within the platform. You can also make adjustments directly in the search engine’s ad platform and easily import those changes back into Search Ads 360. Yahoo Japan sponsored products.

Advertisers

Search Engine Land

JULY 22, 2024

The ability to share specific products is limited as you only have so many videos that can be filmed and placements to publish without chasing fans away. This includes furniture, made-to-order gifts and print-on-demand products. Get the newsletter search marketers rely on. Line those up sooner in the season. Processing.

SEO

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Users are now starting their searches on AI platforms for information, product research and purchases.

Transform

Search Engine Land

SEPTEMBER 25, 2024

When your brand shows up multiple times on a SERP, it signals authority and reinforces that you are the best choice for that product or service. Low organic visibility Focus on high-volume keywords that rank on Page 2 or lower to determine if paid search can enhance visibility. Business email address Sign me up! Processing.

SEO

Search Engine Land

JULY 16, 2024

Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites. Get the daily newsletter search marketers rely on. Multiple profiles are created in Quora to upvote their links artificially. Business email address Subscribe Processing.

Transform

Search Engine Land

SEPTEMBER 11, 2024

For example, in a large ecommerce site, 80% of organic traffic might be driven by just 20% of the product pages. Implement proposed headers on the homepage and top 3 product category pages to improve keyword targeting. Dig deeper: Keyword difficulty in SEO guide: Everything you need to know Get the newsletter search marketers rely on.

SEO

Search Engine Land

JULY 25, 2024

Review your TAM and messaging A total addressable market, or TAM, can be defined in several ways. The most common definition is the total number of people who could possibly use a product or service. Align activities to these messaging goals, depending on whether your product is deemed essential, luxury, postponable or expendable.

SEO

Search Engine Land

JULY 23, 2024

Technical knowledge is still required with AI-assisted, on-page SEO tasks like generating product descriptions or alt text at scale. Dig deeper: 6 guiding principles to leverage AI for SEO content production Get the newsletter search marketers rely on. How much data helps or harms AI, and how much curation is needed?

SEO

Martech

JULY 24, 2025

According to Todd Beaupré , YouTube product lead for growth and discovery: “We’re trying to understand not just what [viewers] do, but how they feel about the time they’re spending.” Ahrefs has built a loyal audience by making educational content practical and personality-driven, even while teaching technical SEO.

SEO

Search Engine Land

SEPTEMBER 20, 2024

Here’s what that looks like: Link to script: Google Ads Script – Performance Max Non-Converting Search Term Alerts Get the newsletter search marketers rely on. Script 2: Disapproved products alerts Let’s say you’ve been running a successful Performance Max campaign for a few weeks. Business email address Sign me up!

Non-Profit

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Devise a new marketing metric that shows the probability that an LLM will mention or recommend a brand in AI responses. The conversation is everywhere and the future is unclear.

SEO