Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

Gen Z

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Optimize your posting times for maximum engagement. Pricing: Starts at $69/month. to maintain a consistent posting schedule.

Digital Marketing

Welcome Software

OCTOBER 2, 2024

According to the MasterB2B 2024 State of B2B eCommerce report, a whopping 62% of B2B buyers now prefer to restock their supplies online because it’s quick and hassle-free. After incorporating Optimizely B2B Commerce Cloud, The Granite Group analyzed the shift from traditional full-service to self-service channels.

Manufacturing

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Table of Contents What is the B2B marketing funnel? B2B Marketing Funnel Stats B2B Marketing Funnel Stages How to Create a B2B Marketing Funnel B2B Marketing Funnel Example What is the B2B marketing funnel?

Transform

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. ✅ Use case: B2B teams tracking first-touch lead gen, e-commerce teams analyzing last-click conversions. The result?

Customer Journey

Martech

APRIL 3, 2025

Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM. Operative introduced AOS + OnAir Local, an AI-enabled, cloud-based platform designed for local broadcasters to optimize traditional linear advertising and expand digital revenue.

User-Generated

Welcome Software

JULY 11, 2024

In the world of B2B e-commerce, supply chains are everything. We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. From product descriptions to images, videos, and reviews, the content surrounding your products plays a surprising role in driving purchasing decisions.

Transform

Marketing Insider Group

MARCH 18, 2025

Optimize for Every Platform Tailor ads for Facebook, Google, Instagram, and beyond. g Sell products? For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. LinkedIn Ads Best for B2B marketing. Ever looked at a product, left, and then seen ads for it everywhere?

Marketing Strategy

Sprout Social

MARCH 27, 2025

Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. TikTokMadeMeBuyIt).

Gen Z

Martech

FEBRUARY 20, 2025

The model creates commercially safe, production-ready video content. Lucidworks announced the release of Commerce Studio and Analytics Studio to enhance merchandising and analytics for enterprise search and discovery. Amplitude launched Guides and Surveys, tools for in-product user guidance and feedback collection.

User-Generated

Sprout Social

MAY 29, 2025

B2B marketers rate Facebooks ROI highest A Statista survey reports that Facebook leads in perceived B2B ROI, with 22% of respondents saying it’s the highest. Ads optimized for mobileusing square and tall formatsnearly double returns compared to assets that arent mobile-friendly. The pattern shifts dramatically for Gen Z.

Gen Z

Welcome Software

FEBRUARY 12, 2025

Optimizely has emerged as a trusted e-commerce software partner for AD, making long-lasting ecommerce success for the AD community the top priority. Recognized as a leader in Forrester's 2024 Commerce Solutions for B2B report , Optimizely helps AD members understand, invest in, and execute their e-commerce strategies.

eCommerce

Whos Mailing What

JUNE 13, 2025

Based on these insights, businesses can send relevant mail pieces like postcards featuring a customer’s favorite product or special offers based on their past order. 5. A/B testing and optimization AI makes it way easier to test and improve direct mail marketing campaigns. You may also like.

Direct Mail

Sprout Social

MARCH 26, 2025

Understanding the optimal moments to engage your audience is key, and for the first time, we have UK-specific data to guide you. Research from the UK Sprout Social Index showed the quality of your product or service matters most. We recommend testing with your own accounts to find the most optimal send times.

Entertainment

Hubspot Marketing

OCTOBER 25, 2024

It’s even more frustrating when you offer great products and services, but customers just can’t seem to find you online. I especially recommend it if you offer home services or products at a local shop. Chamber of Commerce Domain Rating: 82 Monthly Organic Traffic: 23.8K Nextdoor Domain Rating: 90 Monthly Organic Traffic: 3.8M

Real Estate

Hubspot Marketing

JANUARY 28, 2025

But thats just scratching the surface; Optimizing marketing spend is way more complex than it seems. Lets start by exploring 10 real-life examples of how senior marketing pros optimize their campaigns. Table of Contents What is marketing spend optimization? Then why throw money at Facebook ads like crazy? And vice versa.

Non-Profit

Marketing Insider Group

OCTOBER 1, 2024

Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5% The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. conversion rate.

CMO

SocialPilot

FEBRUARY 23, 2025

This feedback can directly fuel product improvements, service upgrades, and even new business opportunities. Authentic Reviews Drive Higher Conversions Did you know that businesses with ratings and reviews on product pages see a 120% increase in conversion rates ? Your most unhappy customers are your greatest srource of learning.

Marketers

SocialPilot

JUNE 19, 2025

Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots. No matter your goal – educate, entertain, or convert, there’s a content format here to match.

Thought Leadership

Welcome Software

FEBRUARY 20, 2025

It's also better to only display specific products that they are permitted to order (based on factors such as location, contracts, licenses, etc.) A tailor-made B2B online sales solution can offer endless pluses if you roll it out the right way. Top 10 advantages of having an e-commerce site purpose-built for B2B businesses 1.

eCommerce

Welcome Software

JANUARY 27, 2025

Modern B2C e-commerce search fuels seamless online buying experiences by eliminating zero-result searches and processing natural language. However, some B2B companies like manufacturers, distributors, and wholesalers still struggle to implement a customer-centric search experience in the age of AI.

eCommerce

Hubspot Marketing

JULY 10, 2025

HubSpot's deal and product tracking features help you spot opportunities for upselling and cross-selling based on actual customer data and purchase history. user/month with basic pipeline management Advanced: $27.90/user/month user/month with email sync and custom fields Professional: $49.90/user/month

eCommerce

Businesses Grow

JULY 28, 2025

But let’s stop pretending that every product, brand, or moment requires emotional depth. Just commerce. More established brands will focus almost entirely on brand marketing to create distance between their products and the competition. Many everyday products don’t need brand marketing. So what gives? Not exactly.

Customer loyalty

Vertical Response

JUNE 18, 2025

VerticalResponse integrates with over 15 automation platforms, enabling businesses to connect their email marketing with CRMs , forms, e-commerce sites, and other essential marketing software. Prospects who become marketing qualified leads might receive case studies and product demos, while those who stall receive re-engagement campaigns.

Transform

Lusha

JULY 21, 2024

A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. E-commerce: A shopper adds items to their cart on your online store and abandons it. Authority (are they the decision-maker?),

Whitepaper

Animalz blog

JULY 22, 2025

Future of Commerce started as a single report…five years later it’s reports, webinars, a summit…used in pretty much every campaign we have running.” (09:33) Future of Commerce : Square’s annual research report that has grown into a multi-format content platform and a key part of their content strategy. I’m Ty Magnin.

SEO

Rock Content

JULY 11, 2024

Their success is the product of an entire team’s hard work and dedication. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. The platform organizes team conversations into channels for optimal organization and accessibility.

eCommerce

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. 5 (2000+ reviews) Klaviyo E-commerce businesses Deep e-commerce integrations and segmentation Free (paid from $45/month) 4.6/5 5 (12K+ reviews) What’s “wrong” with Constant Contact? (TL;DR)

CRM

Use Insider

NOVEMBER 13, 2024

Adobe has been one of the most recognizable tech companies for decades, mostly thanks to its Creative Cloud products like Photoshop, Illustrator, and Premier Pro. In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like.

Customer Journey

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. 5 (2000+ reviews) Klaviyo E-commerce brands Advanced customer segmentation Free (paid from $45/month) 4.6/5 5 (600+ reviews) Omnisend E-commerce stores Multi-channel marketing $16/month 4.6/5

eCommerce

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. 5 (2000+ reviews) Klaviyo E-commerce brands Powerful product recommendation engine Free Plan; Paid from $45/month 4.6/5 Ready to find your perfect email marketing match? (TL;DR)

Price

Campaign Monitor

MAY 27, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. Its focus on online stores with features like product reviews, abandoned cart recovery, and web push notifications makes it a solid choice for many retailers.

eCommerce

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. 5 (2000+ reviews) Klaviyo E-commerce businesses Deep e-commerce integration and predictive analytics Free (paid from $45/month) 4.6/5 Looking for a GetResposnse alternative?

Price

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. 5 (400+ reviews) MailerLite Creators selling digital products Built-in digital product sales with no transaction fees Free (paid from $10/month) 4.6/5

eCommerce

Welcome Software

MAY 4, 2025

It’s true that Adobe Commerce, SAP Commerce, and Salesforce Commerce have been the mainstays of B2B digital transformation for years. While they continue to support B2B commerce, their pace of innovation in the space has slowed. But they’retrying to force a square peg into a round hole.

B2C

SocialPilot

JUNE 26, 2025

It’s designed specifically for business conversations, which makes it the go-to space for B2B marketing, enterprise growth, and professional brand building. If you’re offering a B2B product or service, this kind of targeting is gold. Promote lead magnets or events by targeting roles, industries, and company sizes with precision.

Gen Z

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. 5 (2000+ reviews) Klaviyo Ecommerce businesses Advanced product recommendations Free plan; paid from $45/month 4.6/5 We’ve tested 18 alternatives that might be a better fit for your email marketing needs.

Price