Welcome Software

JANUARY 4, 2024

In Q3, we continued building toward major themes in our product organization: making our product easy to use , making it fast , and making it powerful for developers, product people, and marketers. Use this AI-driven feature to receive copy suggestions to improve existing headlines, product descriptions, CTA buttons, and more.

Shoppers 40

Shoppers Analytics Education Management 40

Martech

OCTOBER 12, 2023

Firefly Design Model will be incorporated in Adobe’s Web-based Express tool and allow a creator to use text to describe what they want to create. It can make product recommendations, drive solutions and provide human-like interactions. It offers levels of autonomous decision-making and personalized user experiences.

User-Generated 110

User-Generated eCommerce Advertising Advertisers 110

Welcome Software

JANUARY 23, 2024

DocuSign’s teams (with hundreds of individual contributors) tie customer value to every single change they make across their marketing and product strategies and deliverables. By doing so, they also happen to constantly find ways to deliver the best possible experience to every single one of their customers.

Transform 40

Transform Customer Shipping Customer Journey 40

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks.

SEO 143

SEO Management User-Generated Product 143

Hubspot Marketing

JUNE 13, 2023

Bard Google's experimental conversational generative AI chatbot uses NLP and machine learning to respond quickly to various inquiries. Bard is an experimental conversational AI service, powered by LaMDA. Bing AI gathers answers from the web to answer users' inquiries. For now, it's only available to U.S. and UK-based customers.

User-Generated 121

User-Generated Price Marketing Marketers 121

Martech

OCTOBER 5, 2022

The gap is between the experiences customers increasingly expect and demand from brands and the struggle most brands face in coming even close to fulfilling those needs. Top tier: proselytising for “Boundless Digital Invention” based on scientific insights derived from experimentation. Marketing without limits.

Transform 100

Transform Marketing Marketers CMO 100

Welcome Software

JULY 26, 2023

In a recent survey of our users, 95% rated collaboration and planning capabilities as the most crucial aspect of their experimentation programs. This feedback has driven us to develop a new set of capabilities, which we're calling Experiment Collaboration. Yet, half of them expressed dissatisfaction with the current tools available!

Place 52

Place Management Content Marketing Product 52

Search Engine Land

FEBRUARY 6, 2023

Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. Google explains that Bard is an experimental conversational AI service, powered by LaMDA (Language Model for Dialogue Applications). What is Google Bard?

Transform 98

Transform User-Generated Product SEO 98

Welcome Software

JULY 26, 2023

In a recent survey of our users, 95% rated collaboration and planning capabilities as the most crucial aspect of their experimentation programs. This feedback has driven us to develop a new set of capabilities, which we're calling Experiment Collaboration. Yet, half of them expressed dissatisfaction with the current tools available!

Place 52

Place Management Content Marketing Product 52

Welcome Software

OCTOBER 4, 2023

In Q3, we continued building toward major themes in our product organization: making our product easy to use , making it fast , and making it powerful for developers, product people, and marketers. Use this AI-driven feature to receive copy suggestions to improve existing headlines, product descriptions, CTA buttons, and more.

Shoppers 40

Shoppers Analytics Education Management 40

Search Engine Land

FEBRUARY 9, 2024

Prompt: Give a brief overview of search generative experience. Answer: The Search Generative Experience (SGE) is a new AI-powered search engine developed by Google. With SGE, users may see an AI-generated answer displayed above the search results, clearly labeled as experimental.

User-Generated 113

User-Generated SEO PR Digital Marketing 113

Welcome Software

JANUARY 3, 2024

We have big plans for Optimizely Web Experimentation and Feature Experimentation, and this allows us to implement those plans gradually. We expect that user numbers in your experiments might decrease slightly due to more bots being filtered out, providing you more accurate and human driven conversions and interactions.

Analytics 40

Analytics Product Customer Marketing 40

Martech

FEBRUARY 15, 2022

Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud. Digital experience is about marketers adapting to the many touchpoints where customers choose to engage with their brand in an increasingly fragmented digital world. Why we care.

Analytics 79

Analytics Education Digital Marketing Customer 79

Sprout Social

APRIL 17, 2024

Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software. Multi-platform integration ensures that your chatbot provides a consistent and cohesive experience, regardless of where the interaction starts.

Customer 104

Customer Non-Profit Real Estate Transform 104

Welcome Software

DECEMBER 26, 2023

Opal is ever-present across Optimizely One, providing generative AI, smart insights, and recommendations to transform how our customers create, test and personalize digital experiences. Available for all Web Experimentation customers, copy generator helps experiment authors expedite the ideation and creation of test variations.

Transform 40

Transform User-Generated Digital Marketing Management 40

Search Engine Land

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 116

SEO User-Generated Manufacturing Customer Journey 116

Welcome Software

DECEMBER 4, 2023

Opal is ever-present across Optimizely One, providing generative AI, smart insights, and recommendations to transform how our customers create, test and personalize digital experiences. Available for all Web Experimentation customers, Copy Generator helps experiment authors expedite the ideation and creation of test variations.

Transform 40

Transform User-Generated Digital Marketing Management 40

Welcome Software

NOVEMBER 8, 2023

We have big plans for Optimizely Web and Feature Experimentation, and this allows us to implement those plans gradually. We expect that user numbers in your experiments might decrease slightly due to more bots being filtered out, providing you more accurate and human driven conversions and interactions. Key Features 1.

Analytics 40

Analytics Product Customer Marketing 40

Martech

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 106

SEO User-Generated Manufacturing Customer Journey 106

Search Engine Land

NOVEMBER 21, 2023

Still, a potential sea-change in research and production implementation could be on the horizon. How well does a current or proposed search result set or experimental design align with the notoriously subjective notion of relevance to a given query, at a given time, for a given search engine user’s contextual information needs?

User-Generated 138

User-Generated Transform Product SEO 138

Search Engine Land

DECEMBER 5, 2023

Google indexing Google crawls the web and makes a copy of it. Traditional information retrieval systems (search engines) work similarly when they look up web documents. But the web is ever-changing. Size isn’t everything, Nayak explained, and there’s a lot of duplication on the web. This is called an index.

SEO 145

SEO Promotion PR Place 145

Welcome Software

SEPTEMBER 21, 2022

But having Optimizely’s experimentation platform on your side can help your team set the standard. That’s because we excel at fast-tracking the entire process of high-performance customer experience creation based on powerful feedback. Over 2 million experiments Great digital experiments lead to great digital experiences.

eCommerce 40

eCommerce Price Management Product 40

Welcome Software

SEPTEMBER 21, 2022

But having Optimizely’s experimentation platform on your side can help your team set the standard. That’s because we excel at fast-tracking the entire process of high-performance customer experience creation based on powerful feedback. Over 2 million experiments. Test don’t guess. Unrivaled flexibility.

eCommerce 40

eCommerce Price Management Product 40

Welcome Software

SEPTEMBER 11, 2022

We all know the web is evolving at breath-taking speed. But with Optimizely, the world’s fastest experimentation platform, your brand can keep up the pace – and even start to set it. That’s because we accelerate the entire process of creating high-performance experiences based on powerful customer insights.

Customer Acquisition 40

Customer Acquisition eCommerce Marketing Marketers 40

Welcome Software

SEPTEMBER 11, 2022

We all know the web is evolving at breath-taking speed. But with Optimizely, the world’s fastest experimentation platform, your brand can keep up the pace – and even start to set it. That’s because we accelerate the entire process of creating high-performance experiences based on powerful customer insights.

Customer Acquisition 40

Customer Acquisition eCommerce Marketing Marketers 40

Kevin Indig

SEPTEMBER 4, 2023

Learn More There are two types of SEO: product-led and marketing-led. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization. ❓ Why it matters : Most advice and sites on the web are not marketplaces.

Product 59

Product SEO Retail User-Generated 59

Welcome Software

JANUARY 15, 2024

Zoom used this opportunity to transform its users’ experience into incredible growth and customer happiness across geographies and verticals. ” Getting there wasn’t just about building and launching products and features; that was only half the battle. How did they do it? It was the year of: “Can we Zoom?”

Transform 49

Transform User-Generated Shipping Customer Journey 49

Use Insider

AUGUST 20, 2023

Be more productive 1. It also has a huge, positive impact on your customer experience—marketers can deliver state-of-the-art CX, regardless of the channel, by centralizing the data. “10X ROI achieved with Insider’s Customer Data Experience Platform. Thankfully, Insider helped us to segment the audience.

Product 52

Product User-Generated Customer Journey CRM 52

Welcome Software

DECEMBER 8, 2022

Testing and experimentation are cornerstones to building a great customer experience—but how do you make sure you’re testing the right things? How has experimentation evolved in the last couple years? Experimentation is becoming the heart of everything we do. Where do you get your test ideas from?

Analytics 40

Analytics Management Education Customer 40

Welcome Software

DECEMBER 8, 2022

Testing and experimentation are cornerstones to building a great customer experience—but how do you make sure you’re testing the right things? How has experimentation evolved in the last couple years? Experimentation is becoming the heart of everything we do. Where do you get your test ideas from?

Analytics 40

Analytics Management Education Customer 40

Search Engine Land

MAY 10, 2023

But, for now, you can only gain access to Google’s new search generative experience (SGE) through a Google Labs waitlist – which means you may be waiting weeks before you can play with it directly. We’ve got your first look and a deep dive into the new Google Search generative AI experience. Don’t worry.

User-Generated 135

User-Generated Health Finance Place 135

Welcome Software

NOVEMBER 30, 2022

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.

Product 40

Product Manufacturing Succession Management Management 40

Welcome Software

NOVEMBER 30, 2022

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column. Optimizely Digital Experience Platform.

Product 40

Product Manufacturing Succession Management Management 40

Welcome Software

NOVEMBER 17, 2022

Data-driven experimentation is all about discovering customer insights and testing new ideas so you can create great digital experiences with confidence. It’s these challenges that got Optimizely and Google Cloud thinking about how to build a winning experimentation program.

eBook 40

eBook Retail Customer Journey Communications 40

Welcome Software

NOVEMBER 17, 2022

Data-driven experimentation is all about discovering customer insights and testing new ideas so you can create great digital experiences with confidence. Iterate new products and services faster – Test new features to know what triggers customer actions and drives customer engagement.

eBook 40

eBook Retail Customer Journey Communications 40

Welcome Software

MAY 26, 2023

Personalization takes center stage A warm welcome from CEO Alex Atzberger ushered CMO Shafqat Islam onto the stage as he opened with a keynote dedicated to personalization and how expectations of hyper-tailored experiences are higher than ever before. ” The goal is to create more context around these decisions.

User-Generated 40

User-Generated CMO Communications Management 40

Welcome Software

NOVEMBER 17, 2022

Securing executive buy-in is crucial for your digital experimentation strategy. This includes showing how experimentation accelerates data-driven decisions and outcomes that align with overarching business goals. Experiment Hypothesis – What do you think the outcome of your experiment will be?

Customer Acquisition 40

Customer Acquisition eBook Communications Digital Marketing 40