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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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How to promote your Etsy shop: Tips, best practices, and examples

AWeber

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

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How to Use Shopper Generated Content to Personalize Your Emails

Litmus

Whether it’s using the right imagery, creating urgency, or guiding shopping decisions, achieving an exceptional brand experience separates your business from the competition and keeps satisfied shoppers coming back. By combining your CRM data with online behavior, you can craft a shopping experience tailor made for any audience or shopper.

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5 little-known ways to use Instagram to promote your eCommerce brand ?

Many Chat

With more than 2 billion monthly active users, Instagram is marketed as the destination where people connect with friends, brands, and things they love. In fact, 90% of people follow at least one business on the platform, and 70% of shoppers look to Instagram for their next purchase. Why use Instagram for eCommerce?

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6 Amazon marketing strategies to implement in 2024

Search Engine Land

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. You still have to write for shoppers in a way that drives conversions. In 2024, this has become even easier with generative AI. Amazon’s reign as the king of ecommerce won’t end any time soon.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% 5 steps to promote your business on social media.

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How To Implement A User-Generated Content Strategy That Improves Your Online Experience

Orbit Media Studios

But, what if your users could do this for you — for free? It’s called user-generated content (UGC), and it can be invaluable to your business. How do you encourage user-generated content while improving your online experience? Feature real user reviews on your website. Involve your team. Know your brand.