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Google AR beauty ads now let brands promote lip, eye products

Search Engine Land

Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. New beauty features for shoppers. New beauty features for shoppers. Why we care.

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How to promote your Etsy shop: Tips, best practices, and examples

AWeber

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

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How to Use Shopper Generated Content to Personalize Your Emails

Litmus

Whether it’s using the right imagery, creating urgency, or guiding shopping decisions, achieving an exceptional brand experience separates your business from the competition and keeps satisfied shoppers coming back. By combining your CRM data with online behavior, you can craft a shopping experience tailor made for any audience or shopper.

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Worsening economy has more shoppers getting online info before making in-store purchases

Martech

Summer’s here and the shoppers are wary. shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. Other findings: 61% said receiving personalized promotions or recommendations will make them more likely to make a purchase.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

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Vistar Media integrates audio OOH to reach in-store shoppers programmatically

Martech

The experience enables advertisers to play targeted messages to shoppers when they are close to products in-store. The Vibenomics platform allows advertisers to play background music and update the environment with promotional messaging and live updates to drive sales.

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How to optimize your free product listings in Google Shopping

Search Engine Land

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

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