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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

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How to Promote a Travel Agency on Social Media the Right Way?

SocialPilot

Are you on social media? But are you harnessing its power to promote your travel agency on social media? We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.

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How social listening increases customer advocacy: 6 examples

Hootsuite

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. Consumers trust what other consumers say over a brand’s own marketing. Stay on top of things, grow, and beat the competition.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Here’s a marketing budget template to get started.

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What It Takes to Run a Successful Digital Marketing Campaign in 2025

Sachs Marketing Group

Consumers expect consistencynot just in branding elements like logos and colors but also in voice, tone, and messagingregardless of whether they are browsing a website, scrolling through social media, or opening an email. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

Specific targeting. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Multi-platform reach. One standout example? Crocs #thousanddollarcrocs campaign.