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Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

Her focus on mentorship resulted in two promotions within her team. Succession Planning: Develop a pipeline of future leaders by mentoring senior managers and high-potential team members. Partnerships: Establish partnerships with vendors, sales teams, and IT to drive cross-department collaboration.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

But get it right, and you’ll ride the seasonal waves to PPC success. Plan your peak When planning for seasonal events or promotions in digital marketing, it’s crucial to recognize that seasonality typically unfolds in three distinct phases: Pre-phase.

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Master the Family Business Dynamic: Proven Strategies for Growth and Harmony

Duct Tape Marketing

Successful family businesses set clear expectations and treat family members equally to foster respect and accountability. Healthy relationships are crucial for long-term success and business growth in family-owned enterprises.

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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

With a 360-view of how customers are using our marketing automation software , we gain insight into each one’s progression with their success plan. Net Promoter Score. For our 360 degree view assessment, we look at the following criteria: Initial contract start date. Renewal date. Current value. Renewal value.

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3 free social media campaign templates you can use right now—and why you need one

Sprout Social

Templates establish a predetermined set of details needed to successfully plan and launch a campaign, reducing the chance of repeat questions and confusion. They promote collaboration. They cut down on reporting time. Only 29% of marketers use social data to assess campaign performance.

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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Messages can be promotional, service-based, or transactional. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location. Location-based marketing.

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15 government communications leaders getting crisis response right during COVID-19

Sprout Social

On top of leadership development and succession planning, he’s passionate about connecting government and communities. Her Tweets promote kindness, unity and guarding your mental health , especially during these trying times. Yes, others may have it worse. Yes, others may be acting in frustrating ways we can't control.