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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson.

PR 78
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. A deep dive into its social activity over the past few months gives us several clues.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. Twilight Bella Swan outfits pt.

Retail 124
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How To Produce Better Content With Collaborative AI

Duct Tape Marketing

With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares invaluable insights on the evolution of content marketing and the intersection of aesthetic versus functional answers. I was broadcasting to 20 million listeners a day with XM Satellite Radio.

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What’s next? Expert predictions on the future of social media for 2023

Sprout Social

And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social.

Gen Z 97
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11 of the Best Influencer Marketing Tools

Hootsuite

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. You can monitor for locations and hashtags, or combine search terms for advanced listening. Riffle Twitter Insights : Understand the influence of people who engage with your Tweets. TIME: 11 a.m.

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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Russell shares invaluable insights on the resurgence of email newsletters. Russell Henneberry provides a roadmap for mastering newsletters, offering insights to elevate your digital marketing strategy and turn subscribers into a valuable revenue stream. Learn crucial metrics for success, from open rates to the quality of subscribers.