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Google Marketing Live registration opens

Search Engine Land

The event will explore how Google’s AI-driven ads solutions can amplify your marketing skills and generate impressive business outcomes in the evolving economic landscape. PT, followed by the opening keynote at 9 a.m. Tuesday, May 23, starting at 9 a.m. The agenda so far. The pre-show starts at 8:55 a.m.

Marketing 102
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Meta and Ignite Visibility present a new conversion API gateway solution by Ignite Visibility

Search Engine Land

Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes.

Transform 114
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Meta and Ignite Visibility present a new conversion API gateway solution by Ignite Visibility

Martech

Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes.

Transform 111
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What to expect in martech in 2023 and how to harness it to your advantage

Chief Martec

On December 6 at 11am EST — 5pm CET and 8am PT — Frans Riemersma and I will give the most authoritative view of the current state of martech, the key trends that will define the industry in 2023, and recommendations for how to thrive in this hypercompetitive, tech-powered marketing environment. Augmenting the Martech Landscape Dataset.

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Amazon layoffs hit its advertising unit

Search Engine Land

Meta employees in North America were notified by email between 4 am to 5 am PT Wednesday morning. These changes could impact the advertising landscape on the platform, affecting the tools, services, and opportunities available to advertisers. Why we care.

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How To Produce Better Content With Collaborative AI

Duct Tape Marketing

Learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. 06:06] What’s your take on, how AI is changing the whole landscape of content marketing? [11:53] They made our jobs a lot harder.

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Top 9 immersive marketing events of 2023

Martech

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.