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Does generative AI save time, money and resources in SEO?

Search Engine Land

Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for SEOs and businesses. Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right?

SEO
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How to overcome AI challenges in martech to maximize ROI

Martech

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here are actionable strategies to resolve these and other common AI issues.

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Unlock the real value of genAI in martech

Martech

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Established platforms like Salesforce and Adobe embed AI-driven features into their existing tools, offering genAI capabilities within familiar marketing systems. Disruptors. Consistency.

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How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

Hubspot Marketing

We turned our standard nurture email flow into an AI-driven conversion powerhouse. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. Identifying the Challenge First, let me explain what we were doing before AI. It wasn't a bad approach.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x Don't just watch AI happen.

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How AI can revolutionize creative impact measurement

Martech

Sixty-eight percent said difficulties in assessing creatives lead to inefficient resource allocation, and 44% said they missed opportunities for growth because of it. AI is good at breaking something into its component parts, said Michael Cohen, chief data & analytics officer for Plus Company and the studys co-author.

B2C
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What is DeepSeek? A boon for marketers and a threat to Big Tech

Martech

DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. He said DeepSeek’s open-source model, which allows many people to use and improve it, is going to spur major AI breakthroughs. ” said Mali Gorantla, chief scientist at AI security company AppSOC. What it is.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.