Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM

Martech

OCTOBER 31, 2024

People are looking for answers beyond Google, turning to platforms like Amazon, TikTok and even generative AI tools. Search analytics are still a powerful tool for that — just not in the traditional sense. This positions your brand as a trusted resource that understands and anticipates consumer needs.

Analytics

Martech

FEBRUARY 13, 2025

In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AIs significant industry impact. Content optimization and testing (28.6%) : Marketers use AI to refine content performance. Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2.

Transform

Martech

JANUARY 7, 2025

AI feature optimization. You can use tools like Google Natural Language Processing or OpenAI embeddings to understand the relationship between tools.) Along with optimizing for a primary keyword, like lead generation software, include synonyms and variants like Automated lead management tools and B2B marketing platforms.

SEO

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. AI-powered analytics and optimization are also available to brands in Advantage+ campaigns.

Advertising

Hubspot Marketing

DECEMBER 12, 2024

The YouTube video linked in your group chat? Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.)

Tentpole

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject. This is a good thing.

eCommerce

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. Email: Business email address Sign me up!

Transform

Martech

NOVEMBER 4, 2024

They want video. What new tools and tactics have emerged? B2B marketers following the consumerization trend have exciting new resources and approaches to choose from, including: Extreme creativity Just look at this Mailchimp ad extolled by the Clio Awards people. They expect digital-first and mobile-first communications.

B2C

Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. AI is a potential solution, offering more accessible, faster, and cost-effective results. But what practical marketing applications does AI have for brand tracking — and how accurate is it? In our experiment, we asked AI to estimate HubSpot’s NPS using online data.

Branding

Buffer Marketing

JUNE 26, 2025

This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Correlation ≠ causation: Just because a format (like long-form TikToks) performs well on average doesn’t mean every long video will outperform a short one.

User-Generated

Martech

DECEMBER 19, 2024

Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation.

Market Segmentation

Martech

NOVEMBER 25, 2024

These professionals often juggle multiple platforms and need tools that make remote collaboration seamless. Since they’re typically creating or working with content across various mediums — from social posts to blogs to video content — the right equipment can be transformative. Blue-light-blocking glasses in stylish frames.

Transform

Hubspot Marketing

AUGUST 20, 2024

In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. And another 68% say AI has actually helped grow their careers.

User-Generated

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Rachael Samuels , director of social media at Sprout Social , believes dedicating time, resources, and headcount towards social media is vital for long-term success. As a former social media team of one, I wholeheartedly agree that lack of time and resources are blockers for content creation.

Social Media Marketing

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning.

Market Trends

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. Recruiters can (and should) be taking advantage of AI recruiting software to help streamline their processes, too.

Price

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Increasing content output without additional resources: Breaking down a single asset creates multiple deliverables, reducing the time and effort needed to maintain a steady content flow. A series of short videos that share tips or best practices.

Whitepaper

Sprout Social

JANUARY 9, 2025

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? Enter the impetus for solving both challenges: artificial intelligence (AI). Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. But I also dont want to slow down.

User-Generated

Hubspot Marketing

SEPTEMBER 19, 2024

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? We believe the solution lies in AI personalization tactics, which enable businesses to analyze and interpret vast amounts of customer interactions across large datasets.

Customer loyalty

Hubspot Marketing

NOVEMBER 5, 2024

Those touch points include: Sales and landing pages Sign-up forms Pop-ups Call-to-actions (CTAs) Compelling content and copy Free trials and freemium tools Making an effort to optimize each of these things can help convert a lead to a loyal customer. But, the more effective content they share, like short-form, trendy videos, is different.

B2C

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. Let’s break down the essentials: 1.

Transform

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. The increasing use of generative AI has created a data surge that presents a double-edged sword. trillion USB sticks.

Transform

Martech

DECEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: What are some tips for taking better videos to use for content creation? Answer: To enhance your video content creation, consider the following tips: Tips for taking better videos 1. shorter videos for social media, longer for YouTube).

User-Generated

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. This approach enhances the customer experience with AI.

Email Marketing

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

Social Media Marketing

Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. However, with tighter budgets and lower head counts, brands have to figure out how to make the most out of every marketing resource they have available.

Whitepaper

Hubspot Marketing

JULY 18, 2024

Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? AI is at the forefront of this transformation, providing advanced tools and insights to create more relevant and engaging websites based on individual user data. Integrate AI chat ASAP.

Transform

Hubspot Marketing

JANUARY 8, 2025

audio and video), and scheduling/publishing content. Tools and software: This includes publishing, reporting, campaign management, social listening and monitoring, and other social media management tools. (If 87% of marketers say using AI tools is crucial to a successful social media strategy.

Social Media Marketing

Hubspot Marketing

JANUARY 16, 2025

I even have a metric that one entrepreneur says can impact conversions by 50% measured using a free tool. How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? Video percentage watched. Video view rate. Step 3: Choose tools to score content.

Analytics

Jeff Bullas

MAY 22, 2025

The global AI industry is growing fast — like, really fast. AI agents are managing calendars. AI is changing how we live, work, and create — and it’s not slowing down. Influencers are already using AI avatars to replace themselves in videos. Surprising fact : The AI avatars market was valued at $5.9

Transform

Martech

MARCH 17, 2025

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns. Processing.

Marketing

Search Engine Land

SEPTEMBER 11, 2024

Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits. Drawing from five years of experience conducting audits for prominent U.S.

SEO

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. It helps brands optimize content for AI systems that think and respond like consumers.

Transform

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion

Backlinko

JULY 15, 2025

The next week, you film some YouTube videos. Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page. One week, you write blog posts. How serious is it?

Customer