Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Analytics 138

Analytics User-Generated Key Performance Indicator Social Media Marketing 138

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 111

Analytics Transform Key Performance Indicator CRM 111

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media Marketing 115

Social Media Marketing Price Marketing Marketers 115

OnDemand CMO

DECEMBER 19, 2023

Here are seven considerations to help you determine the appropriate resource allocation between acquisition and retention marketing efforts: 1. Identify high-value segments and allocate resources accordingly, with a focus on retention for these groups. Prioritize retention efforts for high CLV customers.

Customer Acquisition 68

Customer Acquisition Customer loyalty Marketing Marketers 68

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). User is defined by the Google Analytics browser cookie, so someone who deletes their cookies would show up as a new user. Getting started with Google Analytics 4.

Analytics 122

Analytics Customer Marketing Marketers 122

Neil Patel

MARCH 12, 2021

Luckily, there are tons of resources to get you started—including this guide. Below, I’ll walk you through how to build out your app idea and then share five resources to help you launch your app. 5 Resources to Help You Build Your App. They also offer analytics so you can measure app performance. Usability Geek.

Price 144

Price Retail Food Market Research 144

Search Engine Journal

APRIL 13, 2022

Whether you’re new to Google Analytics, or a seasoned analyst, there's something new to learn. The post Learn GA4: 17 Top Guides & Educational Resources appeared first on Search Engine Journal. Get moving in the right direction with these top guides.

Education 89

Education Analytics SEO Marketing 89

Hubspot Marketing

APRIL 13, 2022

Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. It’s Google Analytics meets SumoMe meets a CRM. Along with their Google Analytics research tools, the Sumo suite helps you gain on-page insights and increase your email list. Research tools.

Analytics 143

Analytics Price Real Estate Fashion 143

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. An introduction to hashtag analytics. Hashtag analytics 101: Using the best hashtags for your social strategy. Advanced social media analytics.

Analytics 121

Analytics Social Media Marketing Customer Journey Traditional Marketing 121

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Analytics 106

Analytics CMO Price CRM 106

Many Chat

JUNE 1, 2022

That means it’s time to take a good look at your Instagram analytics. . Instagram analytics will help you understand your audience’s behavior, patterns, and even break down your audience’s demographics. ou’ll need an analytics tool that addresses your needs and, ideally, makes life a little easier for you.

Analytics 98

Analytics Price Key Performance Indicator User-Generated 98

Martech

JANUARY 13, 2022

In practice, of course, although software is available to orchestrate complex, personalized, omnichannel customer journeys and report on attribution, that software can be expensive and a drain on operational resources. The post Unbounce acquires LeadsRX marketing analytics appeared first on MarTech.

Analytics 115

Analytics Customer Journey Marketing Marketers 115

Martech

MAY 27, 2022

His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. But I also really enjoy the analytical side of it, like data analysis. And so I don’t have the resources to tap into that information.

Analytics 119

Analytics Copywriting Marketing Marketers 119

Buffer Marketing

AUGUST 14, 2023

We attribute much of this understanding to TikTok analytics. In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok. What is TikTok analytics?

Analytics 89

Analytics Management Social Media Marketing Customer 89

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Convincing a customer is comparatively easy: They aren’t competing with you for resources and to move up the career ladder. Get the daily newsletter digital marketers rely on.

Analytics 145

Analytics Transform Customer CMO 145

Martech

MARCH 24, 2022

Google has said it will sunset the current Google Analytics version by July 2023, which sounds like we have until then to make the switch. But Google has also said it will not port over historical data from our existing GA instances to Google Analytics 4. The post Google Analytics 4 or bust: Will you stay or go?

Analytics 109

Analytics Digital Marketing Marketing Marketers 109

Martech

DECEMBER 17, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Is there a central analytics solution? How do we currently analyze success?

Analytics 122

Analytics Marketing Marketers Management 122

Hubspot Marketing

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Analytics 137

Analytics Price Customer loyalty CRM 137

Hootsuite

JULY 2, 2019

15 of the best social media training courses and resources. These courses and resources offer the best social media marketing training. Social analytics and campaign evaluation training courses. These courses will help you deliver social media analytics reports or presentations proving your campaign’s ROI (return on investment).

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Advertising Advertisers 111

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Analytics 82

Analytics Key Performance Indicator User-Generated B2C 82

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Analytics 115

Analytics Advertising Advertisers Digital Marketing 115

InTouch Marketing

MARCH 11, 2024

As marketers, we have many resources available for accessing data and measuring success. Most of these cost a small fortune to purchase, not to mention the investment time needed to learn each platform.

Analytics 91

Analytics Marketing Marketers Inbound Marketing 91

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Customer Journey 115

Customer Journey Analytics Customer Marketing 115

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”. He added, “Why?

Analytics 143

Analytics CMO B2C Customer 143

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. More blog posts by Melody Sinclair-Brooks That’s where measuring landing pages through analytics comes into play. Updated on September 29, 2023. Why is landing page analysis important?

Analytics 111

Analytics Transform Digital Marketing Management 111

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Will we have a dedicated resource? Click here to download! What it is.

Analytics 112

Analytics Price Marketing Marketers 112

Lynton Web

JUNE 15, 2023

So when Google announced the release of Google Analytics 4, we prepared for more of the same. What is Google Analytics 4? What is Google Analytics 4 (GA4)? Google Analytics 4, which was introduced in October 2022, is the latest iteration of Universal Analytics. How is it different? What do I need to do to prepare?

Analytics 64

Analytics Customer Journey Customer SEO 64

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Analytics 115

Analytics CRM Affiliate Marketing Law 115

Backlinko

AUGUST 10, 2021

This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more. Also, I plan on adding even more helpful resources to the library soon. You can check out the new Content Marketing Hub 2.0

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Neil Patel

JULY 31, 2021

Are you making the most out of the data you can get about your website from Google Analytics (GA)? What Is Google Analytics? Google Analytics is a free tool to track user behavior on your website. In many ways, Google Analytics is the portal giving you insider, back end, and real-time access to what your users want.

Analytics 98

Analytics User-Generated Shipping Customer 98

Orbit Media Studios

JANUARY 18, 2023

In this post, we’ll do four things: Setup/Reporting: How to see your site search terms reports in Google Analytics (both Universal Analytics and GA4). And if you’re still not comfortable with the new version of Google Analytics, GA4, this post will show you how to create a basic “free form” exploration. See the opportunity?

Analytics 112

Analytics SEO Branding Product 112

Duct Tape Marketing

OCTOBER 26, 2023

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Questions I ask Julian [00:54] What are the differences between Google Analytics and the new Google’s platform? [04:41] Julian (01:35): Yeah, sure.

Analytics 79

Analytics Law Management Digital Marketing 79

Neil Patel

JULY 5, 2021

Take those optimized videos and then use engagement analytics to gain clarity about your marketing initiatives. When it comes to creation, you can expect the support of a computerized video editor. Magisto lets you host and distribute video content on your website using their native player.

Copywriting 144

Copywriting Video Marketing Price Branding 144

Neil Patel

OCTOBER 8, 2020

If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics? We all know about Google Analytics. Bing Analytics technically doesn’t exist (although Bing itself returns almost 40 million results for the phrase “Bing Analytics”). Why You Need to Review Bing Analytics.

Analytics 130

Analytics SEO User-Generated Search Marketers 130

Marketing Insider Group

MAY 11, 2021

One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% Predictive analytics can help you connect with customers on a deeper level so you can stand out from the crowd and get ahead of the competition. Quick Takeaways.

Analytics 140

Analytics Marketing Marketers User-Generated 140

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 82

Analytics Email Marketing Marketing Marketers 82

Buffer Marketing

AUGUST 14, 2023

We attribute much of this understanding to TikTok analytics. In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok. What is TikTok analytics?

Analytics 52

Analytics Management Social Media Marketing Customer 52