Search Engine Land

APRIL 29, 2024

Getting international SEO right is hugely important for global brands. Many SEOs tend to advise using ccTLDs in each market if you have the resources. Perhaps this is just a coincidence, but it indicates that Google does not favor websites with no discernable geotargeting for that market. See terms.

SEO 109

SEO Fashion Branding Management 109

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

The LeadG2 Blog

APRIL 15, 2024

Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for the best ROI, but determining where you should invest your marketing dollars can be confusing. Should you focus on branding or sales? The answer is multi-faceted and complex.

Branding 93

Branding Customer loyalty Marketing Marketers 93

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 104

Management Product Key Performance Indicator CMO 104

Search Engine Land

MAY 2, 2024

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. You’re still seeding valuable brand awareness that will pay dividends down the road. They’ll spend time with your brand in a way that’s much more than you can get with a text or image ad.

Advertising 106

Advertising Advertisers Marketing Mix Place 106

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Some brands use social to offer customer service; others are there to build brand awareness.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

SmartBrief - Marketing

MAY 14, 2024

With vast amounts of data, businesses may be intimidated on how to implement data-driven decision-making effectively in their B2B marketing. Businesses that wish to stay ahead in a competitive market and maximize their brand reach must use strategic and analytical methods in their marketing campaigns.

Transform 65

Transform Market Trends Marketing Marketers 65

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 108

Marketing Marketers CRM Digital Marketing 108

Buffer Marketing

MAY 13, 2024

View this post on Instagram A post shared by socialight society (@socialightsociety) I now have confidence I’ll always at least be able to pay rent thanks to these backup resources, so I can focus more on how I want to serve my community. My philosophy is: If you have the capacity to expand your business, do so.

Promotion 78

Promotion Management Customer Branding 78

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Rebranding is a major strategic undertaking for any organization.

Transform 105

Transform Branding Management Education 105

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. The post 7 tips for using marketing automations to drive leads appeared first on MarTech.

Whitepaper 117

Whitepaper Marketing Marketers User-Generated 117

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Web development resources are often scarce and report into the IT organization. Web hosting.

Retail 91

Retail Customer Journey Management Customer 91

Digital Marketer

APRIL 30, 2024

As a marketer, I understand how today’s marketing campaigns face fierce competition. It helps you categorize and optimize your marketing efforts. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign. That’s where strategies like tagging come in.

Transform 91

Transform User-Generated Influencer Marketing Marketing 91

Rock Content

APRIL 15, 2024

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. Successful businesses attract interest, drive conversations, build bonds, and instill brand loyalty. Powerful marketing strategies make this possible.

Content Marketing 88

Content Marketing Marketing Marketers Marketing Strategy 88

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools. Reach out to the website owners and request to be included in their resource list. I am trained with Search Engine Land content.

Finance 99

Finance Manufacturing Health Education 99

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust.

Retail 106

Retail Transform PR Shoppers 106

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. Who will give the answers?

Management 106

Management User-Generated eCommerce Affiliate Marketing 106

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. See terms.

Marketing 105

Marketing Marketers CRM Digital Marketing 105

Search Engine Land

FEBRUARY 19, 2024

Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic.

Entertainment 135

Entertainment SEO Advertising Advertisers 135

Martech

APRIL 10, 2024

The market is saturated with me-too products, copies of copies with little to differentiate them. This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. Marketing this then becomes a conversation, not a sales pitch. Sustainability?

Product 104

Product Transform User-Generated Management 104

Rock Content

MAY 3, 2024

For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. These elements are usually in lightboxes.

Transform 85

Transform Key Performance Indicator User-Generated Education 85

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Martech

MAY 15, 2024

She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. Marketing was not really part of this scope until this AI lifecycle. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media.

Transform 91

Transform Logistics Retail Product 91

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). In this article, I will share five inspirational examples of effective marketing for financial services.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

Rock Content

MAY 13, 2024

AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight. But what is ChatGPT , and how can you best start using it as part of your ongoing marketing strategy? You can use it to feed the AI brand-specific information about your business, your customer base, etc.,

Marketing Strategy 91

Marketing Strategy User-Generated Digital Marketing Marketing 91

Martech

MAY 16, 2024

Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Customer experience is solely the responsibility of the CX team’ Every department — from marketing to product development to sales — plays a role in shaping and delivering the customer experience.

Customer 105

Customer B2C Transform Customer loyalty 105

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Key Performance Indicator 118

Key Performance Indicator Logistics Analytics Advertising 118

Martech

MAY 13, 2024

There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. My customer success and support teams were eager to have another resource to direct current customers for supplementary assistance. Sending company-branded swag (e.g.,

Customer 100

Customer Product Management Communications 100

Hubspot Marketing

NOVEMBER 16, 2023

By December, they become determined to complete their shopping ahead of the holidays and are using all days and resources to get it done. Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? Build Long-Term Brand Loyalty. That proportion of shoppers increased in December.

Shoppers 105

Shoppers Gen Z Branding Retail 105

Search Engine Land

SEPTEMBER 26, 2023

The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. Expanding their reach offsite, driving traffic to their websites at no cost through co-branded ads.

Retail 112

Retail Advertising Advertisers Shoppers 112

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. This allows you to identify high-value customers who may be more likely to make additional purchases or become advocates for your brand. I am trained with MarTech content.

Customer 104

Customer Communications Product Management 104

Businesses Grow

JUNE 19, 2023

For many businesses, competing would become increasingly expensive, and content marketing would not be a sustainable strategy. Proposing that there were limits to content marketing was considered scandalous at the time, but undoubtedly, it was true, and “Content Shock” became a well-known term in the industry.

Education 140

Education Branding Content Marketing Place 140

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Transform 115

Transform Communications Marketing Marketers 115

Sprout Social

SEPTEMBER 12, 2023

The rules of audience-brand engagement are different than they were even a year ago. Maintaining relevance in this new attention economy means rethinking the role of social, and not just within a marketing department— across an entire business.

Social Media Marketing 117

Social Media Marketing CMO Entertainment Marketing 117

Martech

MAY 9, 2024

Freepik , a design platform with audio-visual resources and generative AI tools, acquired Magnific, an AI image upscaler, enhancer and transformer tool. Typeface ’s Typeface Arc is an adaptive AI storyboard that learns your brand and suggests marketing or HR campaigns (without needing a prompt).

Transform 91

Transform User-Generated Branding Customer 91

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 108

Advertising Advertisers Retail Price 108