Martech

AUGUST 14, 2024

Do you have separate tools for email marketing, social media scheduling, and content planning? API integrations can reduce some IT resource demands and accelerate certain deployments. How to use these metrics for decision-making: Prioritization : Focus resources on tools with the best performance across these metrics.

Customer Acquisition

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? A social media budget (or social media marketing budget) is a dedicated amount of money that a business reserves for social media marketing activities like content creation and campaign analysis.

Social Media Marketing

Hubspot Marketing

SEPTEMBER 20, 2024

As such, they bake global audience needs into the budget and development timelines so they can watch the content in their local language. He told me that a common misconception brands have about engaging Spanish speakers is that all they have to do is translate the content. There are other factors to consider.

Customer

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Email 2: Value-driven content showcasing product benefits. Link directly to valuable resources or product pages. Send approximately three days after Email 2. Feature customer testimonials or user-generated content.

Non-Profit

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies.

Content Marketing

The Marketing Operations Leader

DECEMBER 23, 2024

Manage resources, technology, and campaigns like a pro. Looking forward to seeing you there, Darrell About the Marketing Operations Leader Newsletter Most of the content in the Marketing Operations Leader Newsletter is available to free subscribers. By the end, you’ll know how to: Structure and scale your marketing ops team.

New Markets

Buffer Marketing

MARCH 26, 2025

I led and participated, sharing resources and prompts. Instead of chasing metrics, I focused on monetization and intentionality with my content pillars. Which content types and topics would resonate most with my audience? In January 2025, we held our fourth (!) Each participant selected a platform, format, and posting cadence.

Transform

Martech

DECEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: What are some tips for taking better videos to use for content creation?

User-Generated

Hubspot Marketing

SEPTEMBER 12, 2024

Learn how to reshape your marketing plans with these three, high-impact approaches, along with resources from HubSpot’s Free Advertising Plan Kit. What’s particularly powerful about this strategy is that OTT allows you to reach viewers who are already open to consuming content. Kieran and I have you covered. Let’s dive in!

Advertisers

Hubspot Marketing

JANUARY 17, 2025

With limited resources and unlimited possibilities, we needed to hone in on which AI applications would deliver the biggest impact. Like most marketing teams, we approached email personalization through segmentation grouping leads based on similar characteristics, then tailoring content to those groups. It wasn't a bad approach.

Transform

Buffer Marketing

AUGUST 7, 2024

Use analytics and social listening tools : Start from SocialBlade to find in-depth analytics on influencers, helping you track their growth, engagement rates, and overall influence​ Then, use BuzzSumo or Sparktoro to identify popular content in your niche and the influencers who share it.

Influencer Marketing

Buffer Marketing

JULY 11, 2024

For seasoned creators on TikTok, Instagram, and X (Twitter), that posting frequency probably sounds like a breeze compared to how often you have to create content to maintain your reach. On the other hand, if you’re new to creating content, that might feel like a heck of a lot. Batch prep your content and schedule it in advance.

Branding

Martech

OCTOBER 25, 2024

Then, a few days later, send a link to session recordings and any additional resources. Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. Follow up with content that showcases how your product or service can solve that issue.

Education

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?

SEO

Buffer Marketing

FEBRUARY 3, 2025

For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources. By the end of this article, you’ll know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach. So where should you focus your efforts?

Branding

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. Content atomization addresses this challenge. This approach helps stretch the value of every content investment. What is content atomization?

Whitepaper

Hubspot Marketing

JULY 15, 2024

This nonprofit offers an excellent resource for connecting with experienced community managers. Community managers also sometimes act as content creators and may be called to create entire calendars based on a specific persona or theme concerning the brand. Here are a few of my favorites: Community Club.

Management

Martech

NOVEMBER 7, 2024

The result is supposed to be a finely tuned list of accounts, giving sales and marketing teams clarity on where to focus their time and resources. Rather than focusing on traditional metrics like clicks or impressions, they zero in on how specific accounts engage with your content and move through the sales funnel.

Transform

Search Engine Land

SEPTEMBER 10, 2024

Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? Today, we’ll dig into whether AI is living up to its promise of saving time, money and resources in SEO. Does AI conserve resources?

SEO

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics.

Whitepaper

Hubspot Marketing

MAY 7, 2025

Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Martech

AUGUST 26, 2024

Produce the content they love. See my earlier article for useful stats and resources on this subject. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. And they don’t want to take a meeting with a salesperson if they can help it. So, we marketers need to get on board. This is a good thing.

eCommerce

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. What is employee advocacy? Not too shabby!

Gen Z

Martech

MARCH 17, 2025

Even the best tech or tactics can only drive meaningful results when actively leveraged by a dedicated resource or team. Without the proper resources and a clear strategy for integration, user adoption and continuous partnership with the vendor, adding more tactics and tools often leads to diminishing returns rather than enhanced performance.”

Marketing

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. I've also gathered more must-know insights from other content specialists. Table of Contents What is content monitoring?

eCommerce

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? You want to build buy-in before investing considerable time and resources into holistic marketing. Social content marketing firm Stackla reports that “88% of consumers say authenticity is important when deciding which brands they like and support.” Align internal teams.

CMO

Hubspot Marketing

MAY 30, 2025

Table of Contents What is a B2B buyer journey map? Optimized Resource Allocation Understanding which touchpoints most influence purchasing decisions allows you to allocate your budget and team resources more effectively. What content or touchpoints are missing? But before then, lets run through the basics.

CRM

Hubspot Marketing

JULY 11, 2024

Here are four of our favorites, along with practical tips, examples, and resources. A final idea from our ChatGPT experiment is to dedicate resources to fostering targeted, community-driven engagement. One of Kipp’s favorite resources on this topic is Seth Godin's book, Tribes. Pitch the problem (not just the solution).

Transform

Martech

FEBRUARY 26, 2025

Budgets are tight, resources are stretched thin and economic uncertainty looms large. bold, witty, empathetic) and infuse them into your content, emails and social interactions. Dig deeper: Humanizing B2B: The key to better customer experience 2. Action step Challenge yourself to break away from traditional B2B content formats.

Whitepaper

Martech

AUGUST 26, 2024

Lumen5: Turning text into engaging videos Lumen5 converts text into engaging video content. You can input your blog post, article or any text content, and it will generate a video based on it. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes.

Transform

Hubspot Marketing

OCTOBER 22, 2024

While I’ve seen marketers leverage AI for use cases like content creation and automation, I believe that’s just the tip of the iceberg. Image Source Use Case #2: Real-time insights for content optimization. As a content marketer, I’ve focused heavily on using AI to build more efficient workflows.

Analytics

Hubspot Marketing

NOVEMBER 4, 2024

Table of Contents How to Use AI for Marketing Analytics Tools for Marketing Analytics How to Use AI for Marketing Analytics Marketers are using AI in many ways: content creation, automation, efficiency and speed, and more. Depending on what I’m researching, a “trusted resource” might be as simple as a company website.)

Analytics

Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. Your content should satisfy the user’s primary search intent.

SEO

Customers.ai

DECEMBER 4, 2024

Email List Growth Hack 2: Pop-Ups That Pop Love them or hate them, pop-ups work—especially when timed right. Whether it’s a discount, an exclusive guide, or a downloadable resource, offering something valuable in exchange for an email is a surefire way to boost signups. Make your pop-up offer irresistible (more on that in a second).

CRM

Search Engine Land

SEPTEMBER 11, 2024

Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. Dig deeper: How to prioritize technical SEO tasks 2. The danger here, as discussed earlier, is forgetting that each item on this list requires time and resources to address. Take website speed as an example.

SEO

Buffer Marketing

NOVEMBER 14, 2024

Avoid buying fake followers 2. There’s no  one  universal best time to share content on Instagram. Along with the time, also consider when your content is more relevant logically. On the other hand, a coffee shop post might do better at the 2 p.m. Let's get into them all. afternoon slump.

Social Media Marketing

Vertical Response

JANUARY 4, 2025

Segmented Lists for Personalized Content Interest-Based Segmentation : The team split subscribers into distinct groupsseasonal buyers interested in holiday-themed scents and year-round enthusiasts who shop for everyday aromatherapy. When people feel the content is relevant to them, theyre more likely to engageand purchase.

Email Marketing