SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Finance Marketing 52

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Marketing Marketers 52

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Sprout Social

SEPTEMBER 2, 2022

According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media Marketing 119

Social Media Marketing Price Marketing Marketers 119

Traackr

AUGUST 29, 2017

Influencer marketing is everywhere. Here are the top curated resources to help marketers in filtering the noise to pinpoint what’s real and what’s a hoax.

Influencer Marketing 100

Influencer Marketing Marketing Marketers 100

Traackr

AUGUST 29, 2017

Here are Traackr's top seven go-to resources for influencer marketing content (and other marketing things, too).

Influencer Marketing 81

Influencer Marketing Marketing Marketers 81

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 113

Influencer Marketing Analytics Price Marketing 113

OnPassive Marketing

SEPTEMBER 8, 2022

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. It’s no secret that advertising and marketing are two completely different beasts.

Influencer Marketing 69

Influencer Marketing Advertising Advertisers Marketing 69

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Duct Tape Marketing

JULY 14, 2021

Should Your Business Be Utilizing Influencer Marketing written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. What industries are best fit for influencer marketing?

Influencer Marketing 101

Influencer Marketing eCommerce Marketing Marketers 101

OnPassive Marketing

MAY 11, 2022

When you want to promote your brand, you need influencer marketplaces that use social media effectively and have enough followers to get some publicity for your product or service. When working with influencers, you need to ensure that they have enough resources to help your business. appeared first on ONPASSIVE.

Influencer Marketing 71

Influencer Marketing Whitepaper Fashion Food 71

OnPassive Marketing

MARCH 30, 2022

Influencer marketing strategy is undoubtedly one of the most popular marketing strategies used by most businesses in recent times. When brands or marketing agencies form a partnership with someone with clout and followers across multiple platforms, this is known as influencer marketing.

Influencer Marketing 57

Influencer Marketing Marketing Strategy Fashion Manufacturing 57

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight. Here’s why.

Influencer Marketing 109

Influencer Marketing Branding User-Generated Marketing 109

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. The latest report, Influencer 2.0:

Influencer Marketing 134

Influencer Marketing Transform Thought Leadership PR 134

Traackr

JANUARY 24, 2023

Here are 5 ways an influencer marketing platform can save your most precious resource — time.

Influencer Marketing 59

Influencer Marketing Marketing Marketers 59

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Jeff Bullas

FEBRUARY 1, 2023

Join the Side Hustle Strategies Membership Community to get the inspiration, resources, and community to start and grow your side hustle. Influencer Marketing The final way to buy YouTube subscribers is to collaborate with influencers on a paid campaign. Is it worth buying YouTube subscribers to kickstart your account?

Influencer Marketing 306

Influencer Marketing User-Generated Promotion Advertising 306

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media Marketing 97

Social Media Marketing Key Performance Indicator Influencer Marketing Management 97

Traackr

SEPTEMBER 22, 2015

Influencer marketing has reached the big time. Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. Outputs – Impact on influencers. Campaign-level and Program-level Measurement.

Influencer Marketing 67

Influencer Marketing Marketing Marketers CMO 67

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 93

Gen Z Branding Influencer Marketing Fashion 93

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Ready to develop your influencer marketing strategy?

Influencer Marketing 76

Influencer Marketing Marketing Marketers Marketing Strategy 76

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones. Keep up with their changing needs and desires.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Hubspot Marketing

MARCH 19, 2024

This blog post about building trust with social selling is a great resource if you use the strategy. Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. Want to leverage influencer marketing but don't know where to start?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Sprout Social

NOVEMBER 12, 2023

Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts.

Branding 113

Branding Fashion Gen Z Entertainment 113

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Typically, they operate within a network of vetted influencers, which can be helpful to benchmark against other campaigns or market sectors. Don’t forget the legal bits. In your inbox.

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

Traackr

SEPTEMBER 22, 2015

Influencer marketing has reached the big time. Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. Outputs – Impact on influencers. Campaign-level and Program-level Measurement.

Influencer Marketing 40

Influencer Marketing Marketing Marketers CMO 40

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. What is Influencer Marketing?

Influencer Marketing 95

Influencer Marketing Transform Promotion User-Generated 95

Calvyn Lee Blog

JANUARY 28, 2023

Figuring out your brand’s footprint on the app now will save valuable time and resources in the future as others stumble to keep up with waves of new changes and increasingly platform-savvy consumers. It will be increasingly important for marketers to wield audio in their branding or marketing campaigns.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. Let’s take you through it all.

Influencer Marketing 93

Influencer Marketing Marketing Marketers Analytics 93

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

Fashion 98

Fashion COS Influencer Marketing Advertising 98

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. McKinsey’s 2021 holiday survey showed that 57% of shoppers felt YouTube influenced their buying decisions.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 110

eCommerce Marketing Marketers Influencer Marketing 110

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Ready to develop your influencer marketing strategy?

Influencer Marketing 40

Influencer Marketing Marketing Marketers Marketing Strategy 40

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

SmartBrief - Marketing

MARCH 7, 2024

Despite the growing popularity of social media platforms like TikTok, these marketers believe most dark social activity takes place on mainstay apps like Facebook and Instagram. Improve tracking to prove campaign value Metrics determine whether marketing teams get resources or funding.

Marketing 105

Marketing Marketers Place Influencer Marketing 105

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Meanwhile, LinkedIn began offering real- time captioning for the platform’s Audio Events.

Market Trends 130

Market Trends Gen Z PR Shoppers 130