Neil Patel

AUGUST 19, 2021

By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Create an SEO-Friendly Website With a Strong CTA. An SEO-optimized website does three things: Search Engines Send Organic, Qualified Traffic. Start Using LinkedIn.

SEO 145

SEO Marketing Marketers Whitepaper 145

Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.   So, I started consuming content on LinkedIn.

Copywriting 120

Copywriting User-Generated Promotion Advertising 120

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

Transform 129

Transform SEO User-Generated Whitepaper 129

Search Engine Land

APRIL 3, 2023

On March 3, LinkedIn introduced collaborative articles , a new type of content that LinkedIn publishes with the help of AI and LinkedIn users. LinkedIn also gained 17,658 keywords and is estimated to gather thousands of organic sessions per Ahrefs data. What is a LinkedIn collaborative article?

SEO 93

SEO Real Estate User-Generated Management 93

Animalz blog

MARCH 21, 2024

The Library Model The library model treats your blog as an evergreen resource organized by topic rather than a chronological feed. Their Resources section is a true library, with comprehensive guides on everything from performance reviews to career growth. Lattice, an employee engagement platform, is a great example.

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Search Engine Land

JANUARY 18, 2024

Be creative and resourceful in the way you’re engaging your audience. Make sure you’re sharing learnings and communicating with all relevant teams SEO and paid search teams should collaborate, sharing insights and providing mutual support. Evaluate your options to engage your audience as the search landscape diversifies.

User-Generated 111

User-Generated PR Advertising Advertisers 111

SMEI

JANUARY 5, 2024

Investment: Most certifications require both time and financial resources, so plan accordingly. How Sales & Marketing Certification Makes Your Resume Stand Out Competitive Edge in Job Applications In a pool of applicants, those with certifications undoubtedly stand out.

Transform 182

Transform Marketing Marketers Management 182

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.

Thought Leadership 108

Thought Leadership Inbound Marketing Promotion User-Generated 108

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

OnPassive Marketing

NOVEMBER 24, 2023

Additionally, we’ll provide several tips and resources for marketers to stay informed about the latest developments in AI for marketing that captivate audiences and maximize engagement. Content Generation and Automation Content creation can be a resource-intensive process.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Hubspot Marketing

DECEMBER 14, 2023

If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business. When I started a website for my small business, I was overwhelmed by the sheer amount of information surrounding SEO. Keyword Research You don’t need to be an SEO expert to do some basic keyword research.

SEO 96

SEO Whitepaper Advertising Advertisers 96

Buffer Marketing

APRIL 11, 2024

  Conserve your people resources Depending on people sure feels nice, but it doesn’t always work well.  But they are an increasingly precious resource. The "who can I ask" mindset further depletes people resources that are already struggling.   Limited staff resources.   Knowledge gaps.

Energy 111

Energy Marketing Marketers Direct Mail 111

Search Engine Land

MARCH 24, 2023

on SEO by the Sea. In short, it was about looking at inbound links and how many search queries were made about a particular page/resource, and it modified the “initial scores” for the pages/resources being ranked. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

Search Marketers 111

Search Marketers PR Non-Profit SEO 111

Search Engine Land

MARCH 14, 2024

If hidden gems aren’t something Google will focus on in the long term, they’re putting a lot of resources into a red herring. For instance, ask a question on LinkedIn and let your network weigh in. (If Check out this SERP example: Can we trust Google’s commitment to hidden gems?

SEO 115

SEO Transform Promotion Branding 115

Hubspot Marketing

DECEMBER 5, 2023

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. I'll cover: What is a LinkedIn endorsement?

Thought Leadership 107

Thought Leadership Copywriting Education Email Marketing 107

Search Engine Land

OCTOBER 31, 2023

And, if your game is SEO , there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. Here are my nine top ways to stay on top of news, changes, and transformative ideas that will keep your SEO sharp and your knowledge at its best throughout your career. The SEO Mindset Podcast.

SEO 113

SEO Transform Digital Marketing Education 113

Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. An SEO manager at Vimeo.

Management 93

Management SEO Product User-Generated 93

Buffer Marketing

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. LinkedIn Best for: Finding arguments, case studies, and questions related to a specific topic. How to use it Step 1: Go to LinkedIn’s search bar and enter the keyword you want to search for.

Influencer Marketing 92

Influencer Marketing SEO Law CMO 92

Search Engine Land

MARCH 1, 2024

By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., SEO software, analytics software, ERP software) Date ideas in {location} (e.g.,

Non-Profit 129

Non-Profit User-Generated SEO Analytics 129

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. The following is an in-depth look at each educational resource based on rank: 1. LinkedIn Learning’s Marketing Tutorials. Lynda.com is now called LinkedIn Learning.

Digital Marketing 101

Digital Marketing Analytics Marketing Marketers 101

Welcome Software

APRIL 16, 2024

What we did Defined a discrete scope of work for the first version of the editorial guidelines, focusing on the Blog and Resources section of the website. Editorial guidelines was the number 1 item on their list. So off we went. This is where the content team spends most of its time and so has most involvement in the content creation process.

Transform 98

Transform Place Communications SEO 98

Martech

FEBRUARY 20, 2024

For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team. Major search destinations like Google should be closely and continuously monitored by marketers with SEO experience.

Whitepaper 123

Whitepaper Content Marketing Thought Leadership Marketing 123

Search Engine Land

JUNE 20, 2023

AI is sure to have fundamental ripple effects in SEO , but I’m predicting that the importance of establishing authority won’t be diminished. If you’ve been in the SEO field as long as I have, I’m sure you also get 10 or more LinkedIn messages daily from “link building agencies” promising you a set number of links.

Affiliate Marketing 94

Affiliate Marketing User-Generated SEO Search Marketers 94

Hubspot Marketing

MAY 30, 2023

calls for an SEO content writer who can use tools like ChatGPT to write efficiently. Fortunately, resources are available to educate marketers about AI and enhance their skill sets. LinkedIn Learning Courses LinkedIn Learning offers 100 AI and machine learning courses, including: What is Generative AI?

New Markets 114

New Markets Copywriting Digital Marketing Marketing 114

Search Engine Land

JULY 14, 2023

” When you bake SEO into a brand’s existing digital strategy, you grow the brand SERP and the digital strategy in tandem – and dominate your niche. It lets you focus on the right elements and use SEO to help “educate” Google. Resources spent on LinkedIn are more likely to bring direct returns.

Branding 93

Branding User-Generated SEO Entertainment 93

Hubspot Marketing

JUNE 26, 2023

Behind the scenes, our team also thinks about how we can convince as many readers as possible to become leads and access more information, tools, and resources from HubSpot – and anyone who has worked on lead generation knows that accomplishing this task is much easier said than done. Align with SEO.

eBook 145

eBook SEO Real Estate Promotion 145

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

User-Generated 126

User-Generated Promotion Analytics Management 126

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Hubspot Marketing

DECEMBER 26, 2022

LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. To understand which skills are most important for the future, LinkedIn performed a study to find the most in-demand skills —several of which apply to marketers. Search engine optimization (SEO). SEO/SEM knowledge.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Orbit Media Studios

MAY 7, 2024

SEO considerations One benefit of a multi-language site is the ability to boost your organic traffic in more than one country. This will lead to Google or other search engines indexing your page(s) for these languages, supporting your website’s SEO for different regions, countries, and languages. Wait, more practical insights?

Copywriting 83

Copywriting User-Generated Transform SEO 83

Tiecas

JANUARY 27, 2024

This is an invaluable benefit because younger engineers look to their suppliers to fill their knowledge gap as senior engineers retire and in-house resources become scarce. SEO benefits: Regularly publishing high-quality blog content helps in search engine optimization (SEO).

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Buffer Marketing

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Thought Leadership 131

Thought Leadership Transform Communications Branding 131

Hubspot Marketing

MAY 25, 2023

Inbound recruiting involves four critical steps: Attracting and sourcing top industry talent using content marketing, Search Engine Optimization (SEO) , and social media. LinkedIn research shows that a massive 70% of the workforce is passively looking for a job, while only 30% are active. Converting the talent into applicants.

Inbound Marketing 93

Inbound Marketing Customer Acquisition Communications SEO 93

Martech

SEPTEMBER 28, 2023

Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation. SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine. I treat ChatGPT like a creative companion that keeps me focused on my target user (YOU, my dear reader!)

User-Generated 123

User-Generated Copywriting Marketing Automation Platform eBook 123

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Website Visitor ID X-Ray Tool Website Visitor ID X-Ray pixel allows you to identify anonymous visitors on your website, capturing names, emails, companies, Linkedin profiles, addresses, and more. Create an auto-mailing system, auto-responders, and sequenced messages to 1st connections or LinkedIn Group Members.

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. SEO is fundamental for any marketing growth hack. Why does organic SEO matter so much?

Marketing Strategy 143

Marketing Strategy Thought Leadership SEO Marketing 143