Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. The significance of social media in the retail sphere has only amplified. And the potential it holds for those retailers who might still be hesitant. Social media is a go-to platform for retail customers. Cross-promotion is key.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. trillion in 2024 to $8 trillion by 2027.

eCommerce 122

eCommerce Customer Retail Shipping 122

Set Up

APRIL 8, 2025

Successful Adaptations in Financial Marketing At Set up , weve had the privilege to connect financial brands who have a specific need regarding transforming and adapting to the digital world with capable agencies who are experts in the financial industry, allowing them to achieve their goals. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

Successful Adaptations in Financial Marketing At Set up , weve had the privilege to connect financial brands who have a specific need regarding transforming and adapting to the digital world with capable agencies who are experts in the financial industry, allowing them to achieve their goals. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Martech

JANUARY 9, 2025

The future of shopping AI has the potential to transform shopping by simplifying choices and improving decision-making, but finding the right balance is essential. Retailers must use brands as filters to narrow down overwhelming options while offering consumers enough meaningful choices.

Customer 117

Customer Transform Shoppers eCommerce 117

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

Martech

MAY 8, 2025

If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. I remember a major retailer replacing its entire integration platform after a failed digital transformation. ” That transforms integration from a technical exercise to a strategic imperative.

Transform 108

Transform CMO Retail Customer Journey 108

Martech

NOVEMBER 21, 2024

This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. This allows retailers to answer shoppers’ questions about products.

Law 114

Law Transform Retail Manufacturing 114

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. But retail media’s shift is not just about new formats — it’s about new value.

Retail 75

Retail Shoppers Transform Advertising 75

Use Insider

NOVEMBER 18, 2024

On November 7th, I attended the Women in Retail Leadership Circle On the Road event in San Francisco. This event was created to inspire connections and unite women leaders who are driving the future of retail. Attending the Women in Retail Leadership Circle event in San Francisco highlighted just how crucial these trends have become.

Retail 59

Retail Transform Customer User-Generated 59

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This strategic foresight can spark transformation.

Transform 110

Transform Finance Marketing Automation Platform Health 110

Martech

JANUARY 20, 2025

AI is set to transform the way we work, yet its full potential remains untapped. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Why isn’t it?

Analytics 122

Analytics Transform Outbound Marketing Marketing 122

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions. Dig deeper: Retailers struggle with basics for generative AI Email: See terms. Surface relevant options without extra effort.

Shoppers 81

Shoppers Transform eCommerce Retail 81

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

OCTOBER 3, 2024

Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute. Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong.

Customer 138

Customer Branding Customer loyalty Transform 138

SmartBrief - Marketing

JULY 25, 2024

From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. IVAs can automate this process for retailers by interacting with customers in real time and asking about their style preferences and favorite brands during their first visit.

Customer 124

Customer Transform Retail Finance 124

Martech

JULY 23, 2025

Social content, search results, shoppable ads, influencer videos, retail media, product pages, even physical shelves — are all nodes in a sprawling, real-time commerce ecosystem. AI-powered activation across the marketing lifecycle AI is transforming every phase of marketing. For today’s brands, the store is no longer a destination.

Transform 70

Transform Branding Retail Shoppers 70

Martech

AUGUST 27, 2024

The tyranny of choice AI solutions are now available from almost every tool in a brand’s stack, making this transformation highly accessible. For one mid-sized retailer we worked with, a small $20,000 investment was projected to add $300,000 in bottom-line value — a 15:1 ROI on its first use case.

Transform 128

Transform User-Generated Direct Mail Retail 128

Martech

NOVEMBER 20, 2024

For example, if a retail brand identifies a sudden trend in eco-friendly products, the time it takes to launch a targeted campaign across channels may take too long, and competitors who can pivot more quickly will likely capture the trend.

Customer 130

Customer Transform Customer loyalty Marketing 130

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers.

Transform 122

Transform Retail Manufacturing eCommerce 122

Use Insider

NOVEMBER 18, 2024

On October 24th, I attended the Women in Retail On the Road event in New York City —a gathering designed to foster connections and bring together women leaders who are shaping the future of retail. Amy addressed this directly but it was also a topic of conversation from several retailers and brands in attendance.

Retail 59

Retail Customer Health Customer Journey 59

Hubspot Marketing

JULY 10, 2025

And don’t just take our word for it, companies like Casio UK grew their ecommerce customers by 27% in a year after implementing HubSpot CRM solutions, proving that the right system can transform your business. An ecommerce CRM is a customer relationship management system specifically designed to handle the unique challenges of online retail.

eCommerce 91

eCommerce Transform CRM Retail 91

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. Oracle Analytics Cloud integration. Oracle’s new digital buying channel.

Transform 117

Transform B2C Manufacturing Finance 117

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Discover how World Vision Canada transformed its email marketing by aligning people, process, and technology— moving beyond batch-and-blast emails to personalized, scalable campaigns.

Transform 130

Transform Customer Acquisition Finance Marketing 130

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Forrester predicts that $28.7

Retail 94

Retail Transform Analytics Promotion 94

Brian Solis

FEBRUARY 17, 2025

While generative AI is reshaping the retail landscape, Solis reminded the audience of a timeless truth: the heart of innovation is understanding people. The Consumer at the Center Solis’s work as a digital anthropologist focuses on how technology transforms behaviors—not just for consumers but also for employees. “We

Retail 52

Retail Gen Z Transform Millennials 52

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail 52

Retail Transform Shoppers Advertising 52

Welcome Software

FEBRUARY 27, 2025

In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research , only 15% of retailers believe they are fully implementing personalization strategies successfully.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Both in-house ad teams and agencies have used a DAOS to holistically transform manual workflows into a well-oiled automation machine.

Advertisers 120

Advertisers Advertising Non-Profit Real Estate 120

Martech

OCTOBER 15, 2024

If you’re in retail, be vigilant in identifying AI dupes and potential counterfeits on Amazon and keep track of TikTok beauty enthusiasts comparing product characteristics in search of cheaper alternatives. As a customer-centric marketer, you must understand the impact of the “duplication” culture. Email: Business email address Sign me up!

Customer 126

Customer Transform Customer Journey Marketing 126

SmartBrief - Marketing

AUGUST 21, 2024

How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement.

Shoppers 98

Shoppers Transform Retail Price 98

Hubspot Marketing

FEBRUARY 17, 2025

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. When asked about the value of MMM, Whittaker said it had transformed how we allocate marketing budgets and measure cross-channel impact. OCallaghan describes MMM as transformational.

Transform 113

Transform Customer Acquisition SEO Retail 113

Martech

APRIL 10, 2025

For retailers whether online or brick-and-mortar the impact of AI is more nuanced. For ecommerce retailers, the impact depends on how users search. Today, AI is driving another major transformation in how users interact with the web, and you can’t afford to ignore its impact on your websites traffic.

Transform 135

Transform User-Generated Analytics Retail 135

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 126

Customer Direct Mail Transform Health 126

Search Engine Land

JULY 24, 2024

Google is leveraging AI to transform its advertising products, potentially opening new avenues for marketers despite grappling with privacy issues. Retail focus: New AI tools in Merchant Center allow retailers to easily generate campaign-ready assets, with features like virtual try-on driving 60% more high-quality views.

Transform 89

Transform Retail User-Generated Advertising 89