Hootsuite

SEPTEMBER 17, 2024

With Hootsuite’s Salesforce integration, you can do just that. Why should you connect your social media with Salesforce? By bringing your social media messages into Salesforce, you give your customers the freedom to reach you where they’re most comfortable — and your team a single, organized system to handle everything.

Communications 121

Communications Place Social Media Marketing Customer 121

MarketingOps

APRIL 3, 2025

For marketing operations, the secret might be hiding in plain sight the quality of your Salesforce data. Whats Wrong with Your Salesforce Data Quality? Worse, the cumulative effect of poor data can bog down your Salesforce instance and limit your teams ability to deliver value. The real problem? Same story.

CRM 130

CRM User-Generated Marketing Automation Platform Management 130

Martech

JULY 19, 2024

Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. Salesforce tried to create a viable CDP, under various names, for at least five years. We’ve had other tools in the marketing technology stack, things like Salesforce Marketing Cloud. “We have had internal data platforms. Processing.

B2C 111

B2C Customer Management Place 111

Martech

JANUARY 27, 2025

I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. Simply put, the Lead Object, which is central to Salesforces design, completely messes with everyones head and doesnt align with how B2B buying decisions are made. But in BB today, the Lead Object creates more problems than it solves.

CRM 120

CRM Communications Marketers Marketing 120

Martech

JUNE 11, 2025

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization.

Transform 92

Transform Customer Journey Marketers Marketing 92

Martech

FEBRUARY 27, 2025

It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, was talking about Agentforce and said: “We are incredibly excited about the customer momentum we are seeing. For Salesforce customers, that work is being done by Data Cloud.

Food 109

Food Analytics Customer Management 109

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that can be used across industries and customized using inexpensive, low-code tools.

Shoppers 118

Shoppers User-Generated New Technology Price 118

Martech

OCTOBER 1, 2024

Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log into Salesforce at all. Salesforce referred to the incident as a “degradation of service” and issued a number of updates throughout the day on Tuesday.

Communications 120

Communications Place Marketers Marketing 120

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Garf is VP and GM of retail and consumer goods at Salesforce. Salesforce is predicting 2% growth, both globally and for the United States. That makes sense.

Shoppers 73

Shoppers Retail Price Promotion 73

Martech

DECEMBER 5, 2024

Salesforce’s agentic AI can be trained on data in Salesforce Data Cloud. ” Engaging with Salesforce Is Agentforce simply an addition to a pre-existing SharkNinja Salesforce stack? “I joined SharkNinja seven months ago, but I have been a Salesforce customer for a long time,” said Carboni.

Customer 117

Customer Product Branding Management 117

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. And it seems to be getting more complicated as time goes on. Generally available in 2025.

Transform 104

Transform Analytics User-Generated Promotion 104

Martech

FEBRUARY 4, 2025

Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000 new ones. Salesforce has yet to comment on it. In September, CEO Marc Benioff unveiled Agentforce for Salesforce, saying it was for people who dont know much about using AI or building bots. Salesforce will report its next round of earnings on Feb.

Retail 105

Retail Management Promotion Product 105

Martech

SEPTEMBER 17, 2024

“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. Auradkar also described the fast-evolving Data Cloud as “the biggest upgrade to the Salesforce platform in our history.” ” The sub-second layer (courtesy Salesforce).

Transform 75

Transform Customer Marketers Marketing 75

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Updates for Salesforce Marketing Cloud AI-powered reporting and Flow automation What is it? The updates offer richer AI, deeper personalization and new messaging channels. Email: Business email address Sign me up! Processing.

Marketers 75

Marketers Marketing Analytics Customer 75

Martech

SEPTEMBER 25, 2024

Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. Salesforce plans to use Zoomin to improve Agentforce support for service representatives. Email: Business email address Sign me up!

User-Generated 67

User-Generated Product Customer Marketers 67

Martech

SEPTEMBER 26, 2024

The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff. (So Salesforce and HubSpot are right about the importance of agents. “When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah.

User-Generated 131

User-Generated Price Marketers Marketing 131

Martech

OCTOBER 31, 2024

Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” Trust is tanking, the Salesforce study found. Image: Salesforce, “State of the AI Connected Customer.” ” The trust gap.

Gen Z 122

Gen Z Branding Millennials Retail 122

Martech

JULY 19, 2024

Where things are going well for Salesforce Big customers are buying multiple products. Nearly half of the company’s top 50 wins in the quarter included six or more Salesforce clouds. Salesforce Data Cloud was included in 25% of its $1 million or more deals in the quarter. Data Cloud is gaining in popularity.

CRM 119

CRM User-Generated Marketing Automation Platform Retail 119

Sales Force: CMO

MARCH 19, 2025

Salesforce Flow’s new functionality can help make this goal a reality. What is Salesforce Flow for Marketers? Flow is Salesforces on-platform automation tool. Its been used by Salesforce Admins for years to automate business processes, manage data, and assign tasks.

Customer 76

Customer Customer Journey Marketers Marketing 76

Martech

JULY 30, 2024

The offering includes a native Salesforce integration, the ability to collect feedback across multiple channels and survey branding. In addition to the native Salesforce integration, the suite also offers integrations with Marketo, HubSpot, Power BI, Tableau and other solutions. Why we care. Multichannel feedback collection.

Price 120

Price Promotion Management Customer 120

Martech

SEPTEMBER 23, 2024

Salesforce held its annual Dreamforce conference in San Francisco last week, and to the surprise of no one, the Bay Area air was filled with news about AI. Three announcements in particular gave marketers a glimpse of what Salesforce sees as the future of marketing on its platform. Agentforce is not taking your job (not yet, anyway).

Transform 106

Transform Marketers Marketing Health 106

Martech

OCTOBER 31, 2024

(Highest: T-Mobile 28%, lowest: Olive Garden 13%) 51% mostly trust companies to use AI ethically, according to Salesforce. 60% said AI is hurting brands’ trustworthiness (Salesforce). 72% said they trust brands less now than a year ago (Salesforce). What does this all mean?

Health 117

Health Advertisers Advertising Analytics 117

Martech

DECEMBER 3, 2024

According to Salesforce, overall U.S. up 2% over last year, according to Salesforce. Cyber Monday was a day for splurge purchases with luxury handbags and apparel categories seeing incredible growth,” said Caila Schwartz, Salesforce’s director of consumer insights. Salesforce calculates the U.S. billion in U.S.

Shoppers 122

Shoppers eCommerce Retail Health 122

Martech

MARCH 24, 2025

The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. Source: Salesforce Connected Shoppers report, 2025. More than half (59%) of retailers now offer in-store services like customization and repairs, while 46% provide dedicated spaces for events and community gatherings.

Retail 113

Retail Gen Z Transform Shoppers 113

Marketing Insider Group

AUGUST 26, 2024

Image Source For instance, Salesforce uses machine learning algorithms to identify unique customer segments, allowing marketers to target specific groups more effectively. Salesforce: Known for its robust CRM capabilities and AI-powered Einstein 1 features. It also optimizes marketing workflows and automates customer services.

CRM 121

CRM Transform Marketers Marketing 121

Martech

MAY 16, 2025

According to Salesforces CIO AI Trends research, 90% of CIOs report that managing AI costs limits their ability to drive value. In response, this week, Salesforce introduced three new pricing models for its Agentforce platform. Dig deeper: Salesforce Agentforce: What you need to know The new models include: 1. per action).

Price 60

Price User-Generated Management Customer 60

Martech

JANUARY 9, 2025

Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Salesforces success this year is powered by this trend. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY. Gautam added: We’ll see this manifest in two key areas.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Sales Force: CMO

MARCH 21, 2025

Greenwood was familiar with Salesforce from a previous job. Director of Marketing Tiffany Di Giacinto shared their vision with a Salesforce account executive and learned what was possible. I said, Your first project is Salesforce Data and Marketing Cloud that’s all I want you to work on, says Greenwood.

Health 87

Health Marketers Marketing Email Marketing 87

Martech

OCTOBER 14, 2024

Salesforce, HubSpot). Customer data management Improvement focus: Enhance the collection, organization, and analysis of customer data to better understand shopping behaviors and preferences. Tools: Customer relationship management (CRM) software (e.g., Data analytics tools (e.g., Google Analytics, Tableau). Customer retention rate.

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Martech

DECEMBER 3, 2024

Existing martech giants like Adobe, HubSpot, Microsoft, Salesforce and SAS have aggressively integrated new AI capabilities into their products, leveraging both generative and traditional machine learning. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 131

CRM User-Generated Customer Management 131

Chief Martec

JANUARY 2, 2025

Salesforce acquired Mulesoft. Salesforce has swung their narrative pendulum all the way to Agentforce. Of course, existing SaaS platforms are competing with their own role-specific agents, such as those from HubSpot, Intercom, Salesforce, and Zendesk. Many switched to platform strategies and pursued building app ecosystems.

Fashion 129

Fashion Transform CRM Product 129

Martech

DECEMBER 20, 2024

The only thing were going to do at Salesforce is Agentforce. Thats what Salesforce CEO Marc Benioff said in September when introducing the AI agents. Dig deeper: SharkNinja embarks on its Salesforce AI journey Agentforce also uses Slack Enterprise Search. Practicing and preaching Salesforce is using the technology internally.

CRM 109

CRM Marketing Automation Platform User-Generated Management 109

Martech

SEPTEMBER 9, 2024

Salesforce : As a customer relationship management (CRM) tool, Salesforce helps manage sales processes and track sales costs. Google Analytics : This tool allows us to track website traffic and conversions. It provides detailed reports on customer acquisition efforts and associated costs.

Customer Acquisition 113

Customer Acquisition Customer Food CRM 113