Ann Handley

NOVEMBER 19, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. It works like this: Divide a journal page into four sections, titled as in the header image above. Every day, fill in each section. Get it in your inbox ; you’ll love it. * * *.

Marketing 144

Marketing Marketers 144

AWeber

OCTOBER 26, 2023

Organize your thoughts by these key ideas, then let the storytelling approach unveil and unwrap each idea with its own unique flavor. Or do you want to rely on text and storytelling? Interviews and case studies can include a mix of illustrations, graphics, and storytelling. What will your ebook look like?

eBook 89

eBook Thought Leadership Price Finance 89

Marketing Insider Group

JUNE 23, 2021

That is why having a successful video production strategy is so important in your brand storytelling. Rearrange ideas, delete sections that will not work, and rewrite the script. You can use a shorter video for social media and a long-form video for your website that focuses more on brand storytelling. . Use Good Lighting.

Product 131

Product Branding Entertainment Promotion 131

Litmus

MAY 25, 2023

From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes. It’s kind of cool that they have a “for adults” and “for kids” section. as the narrative unfolded, helping to give clear expectations for each section of email copy.

Education 55

Education Email Marketing Communications Management 55

Search Engine Land

DECEMBER 6, 2023

Behavioral pattern recognition Utilize AI to detect patterns in user behavior, such as common exit points or frequently browsed sections. Data storytelling Utilize AI to analyze and present SEO metrics as engaging stories, illustrating your digital journey and its successes.

SEO 138

SEO User-Generated Transform Market Trends 138

Hubspot Marketing

FEBRUARY 27, 2024

Amazon’s in-house brands often lack the storytelling and brand personality that resonate with consumers," John adds. A neat section shows off the mats creatively, with pictures explaining all the features, sizes, and perks. First, there’s the section to learn more about the brand, and I absolutely adore their “ Kids first.

Branding 101

Branding Price Customer loyalty Marketing 101

Buffer Marketing

OCTOBER 23, 2023

Use storytelling techniques to engage viewers In an interview with Jay Clouse, YouTuber Jenny Hoyos shared how she figured out how to consistently go viral, and her storytelling techniques play a huge role. To increase the chances that people watch your videos all the way through, use storytelling elements to keep viewers hooked.

Analytics 130

Analytics Promotion Transform SEO 130

Hubspot Marketing

JULY 14, 2022

By combining text blocks with summary sections and detailed highlight pages, this theme is a great way to break down a complex task or process into manageable, repeatable steps. Brand storytelling. This template uses white space to set boundaries between sections, giving your ebook a clean, uncluttered charm. Artistic Theme.

eBook 145

eBook Education User-Generated Communications 145

Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? Our article on brand storytelling has everything you need to create a brand that connects with its audience through stories. Why, you ask?

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Dana Nicole

OCTOBER 6, 2023

BLUF helps you organize your ideas When you drill down to the core concept of each section you write, you can get a good feel for which sections are useful and which to omit. Think of BLUF as a mini-thesis for each section you write. ” If the answer is no, rework or omit said section. ” The answer?

eBook 52

eBook Product Communications Place 52

Buffer Marketing

FEBRUARY 15, 2024

How to join the TikTok Creativity Program To join the TikTok Creativity Program, here’s a simple guide to get you started: First, ensure you meet all the eligibility criteria mentioned in the previous section Navigate to the TikTok Creativity Program section within the app.

Analytics 99

Analytics Law Health Entertainment 99

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Fashion 109

Fashion Education Entertainment Content Marketing 109

Litmus

SEPTEMBER 28, 2020

These are the eight awards and their winners (click on each to skip to that section in this blog post): The Email First Excellence Award : AutoNation USA. The Data Storyteller Award : Altos. The Data Storyteller Award. the testing section forks – one is Litmus Email Previews which are sent straight off for approvals.

Copywriting 110

Copywriting Transform Email Marketing CMO 110

Search Engine Land

MARCH 22, 2023

Uri Hasson, professor of psychology at Princeton, explained the impacts of storytelling in a TED Talk. For example, I bucket all content topics for the month into one section and tags. If a data wizard and a creative wanna-be artist had a baby, it would be an SEO professional. Think of your strategy as a short story.

SEO 98

SEO Market Segmentation Education Product Marketing 98

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 95

Gen Z Branding Influencer Marketing Fashion 95

Neil Patel

JANUARY 26, 2021

There is also a section dedicated to other video content. If you click the video section, you’ll also find my YouTube marketing guide near the top of the results. For example, my video marketing guide has a section discussing storytelling. Now, let’s do a quick search for my YouTube marketing guide on Google.

User-Generated 117

User-Generated SEO Video Marketing Promotion 117

Rock Content

DECEMBER 11, 2020

This one covers everything from brand publishing to storytelling and SEO. Our seventh tip is “The Story of Telling” As the name implies, it’s pretty much about storytelling and how your team can leverage this strategy in your pieces. Contently strategist. If you navigate the pages, you will be tempted to read it all.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

B2C 79

B2C Place Product Branding 79

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Apester is another useful platform that lets you incorporate visual storytelling as well as quizzes and polls. Visual storytelling is an effective supplement for your content since it involves telling stories in a way that requires user participation. Tell me about your plans in the comment section. Encourage Reader Feedback.

User-Generated 134

User-Generated Entertainment Thought Leadership Place 134

Neil Patel

MARCH 27, 2023

Messaging and storytelling are also important. From there, we extracted data from the “Top Pages” section—pulling their keywords, organic traffic, and traffic value. Mailchimp also provides other elements we recommend, like a video, FAQ section, and testimonials to aid the user further.

Product 102

Product User-Generated Customer loyalty Retail 102

Buffer Marketing

SEPTEMBER 13, 2023

Engaging storytelling : High-performing short-form videos often have a compelling narrative, even if they're only a few seconds long—an engaging hook to capture attention with a middle and end that keeps them watching. After all, an idea is only one part of a published piece of content.

Transform 113

Transform User-Generated Promotion Entertainment 113

Rock Content

AUGUST 27, 2020

But in one of the most important sections of their research, Field and Binet demonstrate that over the longer term, this short-termism will rapidly deteriorate the overall impact of marketing. And here is where content strategy and tactics as storytelling will come into play.

Energy 72

Energy Price Branding Communications 72

Adobe Experience Cloud Blog

DECEMBER 29, 2017

Thought leadership and storytelling are two of the most important strategies for achieving success in today’s landscape. I’d love to hear your thoughts and plans in the comment section! Ardath Albee ‘s video hones in on the importance of context when it comes to getting ahead. Creating and Running a Webinar Program.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Strategy 134

Neil Patel

AUGUST 4, 2021

Pay attention to your comments section! In the world of written content, you provide value by doing everything from offering tangible advice to being a great storyteller. Those description sections under videos on YouTube? Overall, balance storytelling and metrics. I certainly do. Creation means you’ll get feedback.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

AWeber

FEBRUARY 29, 2024

Perfect for Storytelling An astonishing 94% of consumers agree that high-quality content “tells a good story”. Think of this section as the “pitch” for your product or service: why should people buy it? Whichever section you’re reading, the “Project request” CTA is always visible at the top-right of the screen.

User-Generated 68

User-Generated Promotion Shoppers SEO 68

Hubspot Marketing

SEPTEMBER 26, 2022

It adds a whole new level of storytelling by incorporating visual aids. So often, that connection forms in the comment section. Your description and comment section are prime real estate f9=or CTAs. TikTok has many filters and effects, but one stands out from the crowd: the green screen effect. original sound - Dunkin'.

Real Estate 125

Real Estate User-Generated Food CRM 125

Search Engine Land

SEPTEMBER 6, 2023

Brand building and storytelling Consider the most enduring holiday content. Break content into concise sections, use legible fonts, and ensure clickable elements are appropriately spaced for touch navigation. Audience sentiments A deep understanding of what the holidays signify to your audience is paramount.

SEO 141

SEO User-Generated Shoppers Retail 141

Digital Marketer

SEPTEMBER 18, 2023

Section-by-Section Review and Reprompting Once the initial AI-generated content is ready, the human editor steps in for the next phase – a detailed, section-by-section review. Look for editors with a knack for storytelling, an eye for detail, and a deep understanding of your brand and audience.

Transform 121

Transform User-Generated Marketing Marketers 121

Rock Content

OCTOBER 26, 2016

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. Journalists. These labels turned out to be spot on. See it here. What is it?

Content Marketing 101

Content Marketing Real Estate Marketing Marketers 101

Scoop.it!

JANUARY 24, 2023

If you want to incorporate a compelling storytelling moment in the user’s inbox, videos are the best bet for you. Do let us know the most promising tactic in the comment section below. They not only help in capturing the reader’s attention but also convey the right emotions.

User-Generated 82

User-Generated Communications Email Marketing Customer 82

Sachs Marketing Group

NOVEMBER 2, 2023

By using a narrative style, emotional appeals, or storytelling elements, you can differentiate your product from competitors. Highlight “You might also like” Products Including a section on product pages that suggests related products, often labeled as “You might also like” or “Related Products,” serves a dual purpose.

eCommerce 52

eCommerce Product SEO Shoppers 52

Scoop.it!

AUGUST 10, 2023

You will then incorporate your brand name into the website in the above-the-fold section to ensure name retention. Choosing a name for your brand and incorporating it into the website takes careful planning, as you want it to make a lasting first impression.

User-Generated 77

User-Generated SEO Market Trends CRM 77

Hootsuite

MARCH 23, 2022

If you’re not running ads on Snapchat, ignore this section! This is the analytics section for you. Mish Guru is a storytelling for Stories app (see what they did there?) The desktop version of Snapchat analytics focuses on Audience Insights. Login to your Ads Manager Account. Camera Usage. Compare Custom Audiences.

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

SocialPilot

FEBRUARY 11, 2024

The following section outlines key categories where AI prompts can strategically enhance your marketing efforts. Storytelling + product reviews = engaging content. How do influencers’ content styles (like storytelling vs. tutorials) impact our brand’s vibe and audience engagement? What strategies would you suggest?

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Marketing Insider Group

MAY 12, 2020

The outline provided in the previous section provides some insight into what some of those changes might be from a high-level strategic perspective, but what do the changes actually look like when put into practice? Content in 2019 will be heavily focused on storytelling. What E-commerce Content Marketing Will Look Like Beyond 2020.

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Businesses Grow

DECEMBER 5, 2022

This was going to be recorded and displayed on the most famous storytelling site in the world. I handled this by thinking of my talk as four sections. I wanted to push myself to be my best. Even though I knew my material very well, it was still exceedingly difficult to memorize an 18-minute narrative.

Food 117

Food Entertainment Education Digital Marketing 117

SocialPilot

JANUARY 21, 2024

In this section, we’ll delve into why social media marketing is a must-have strategy for hotels in the current digital landscape. The Hotel Regina Wengen’s social media strategy demonstrates the power of engaging storytelling and the effective use of video content. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90