Jeff Bullas

NOVEMBER 8, 2022

Add an about us and contact us page. An about us page is a great way to build trust with your potential customers. By adding an about us page, you can tell your website visitors who you are, what your company is all about, and why they should trust you. Customers want to know when they can expect to receive their products.

Advertising 199

Advertising Advertisers Shipping eCommerce 199

Search Engine Land

FEBRUARY 5, 2024

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. Ultimately, this redefines how we measure and interpret SEO success.

SEO 125

SEO User-Generated eCommerce Customer Journey 125

Search Engine Land

SEPTEMBER 1, 2023

We often hear that SEO takes several months to a year to have an impact. In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do.

SEO 133

SEO eCommerce Management CRM 133

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 131

eCommerce Real Estate Advertising Advertisers 131

Search Engine Land

DECEMBER 5, 2023

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great.

eCommerce 118

eCommerce User-Generated Fashion Retail 118

Sachs Marketing Group

SEPTEMBER 4, 2023

Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. Search Engine Optimization (SEO) is the backbone of any ecommerce business that wants to stand out in the crowded online marketplace.

eCommerce 82

eCommerce SEO Shoppers Price 82

Calvyn Lee Blog

NOVEMBER 22, 2023

Shopping data for ecommerce websites around their product listings Security and manual action notices if Google has applied any penalties to the site Let’s explore some of the key reports in more detail: Search Performance One of the most useful reports is Search Performance under the Performance section.

eCommerce 130

eCommerce SEO Analytics Product 130

Digital Marketer

JULY 13, 2023

Are you a business owner looking to build a successful ecommerce website? If so, then SEO should be at the top of your list. Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and increase traffic.

eCommerce 82

eCommerce SEO Price Product 82

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results.

Whitepaper 126

Whitepaper Analytics User-Generated Key Performance Indicator 126

Search Engine Land

JANUARY 30, 2024

This article explores nine proven methods to help you turn SEO traffic into sales and leads. Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Focus on your page speed – slow sites lose 90% of leads.

SEO 118

SEO Transform Copywriting Law 118

Search Engine Land

MAY 9, 2024

Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). What products or services you offer to fulfill your promise. Ecommerce sites might want to specify their target audience (e.g., Context is king when it comes to getting an NLP engine to comprehend what your page is about.

Management 105

Management User-Generated eCommerce Affiliate Marketing 105

Search Engine Land

APRIL 1, 2024

Do you work on an enterprise ecommerce site? If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process.

eCommerce 88

eCommerce Product SEO Copywriting 88

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. What this change means Let’s start with the impact that measuring key events can have on the career path of SEOs. And who can blame them?

Whitepaper 113

Whitepaper Analytics User-Generated Key Performance Indicator 113

Search Engine Land

AUGUST 2, 2023

With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022 , schema adoption has increased 4x, according to data from SEO enterprise platform BrightEdge. This year’s big focus is on images and products.

eCommerce 97

eCommerce SEO User-Generated Branding 97

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO.

SEO 117

SEO Customer Journey eCommerce Customer 117

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. This approach saves you time and leverages the existing SEO value of your content.

SEO 131

SEO PR eCommerce Analytics 131

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Use SEO for ecommerce.

eCommerce 122

eCommerce Marketing Strategy Social Media Marketing User-Generated 122

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. The companies are innovating so fast that they have no time for product descriptions, let alone SEO.

eCommerce 113

eCommerce Fashion Shoppers Retail 113

Hubspot Marketing

JUNE 15, 2022

This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO. Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and discover tools that will help you with your process.

eCommerce 89

eCommerce SEO Shipping Product 89

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. This is where long-tail keywords come in.

SEO 135

SEO User-Generated Shoppers Retail 135

Search Engine Land

DECEMBER 6, 2022

Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. You wouldn’t want to spend the rest of your life sorting through all the products to find the things on your list. The same is true for your ecommerce website.

eCommerce 91

eCommerce SEO Manufacturing Price 91

Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university.

SEO 116

SEO PR Transform eCommerce 116

Search Engine Land

FEBRUARY 23, 2024

In three industries (education, B2B tech and ecommerce), SGE appeared on 98% of queries over the past 30 days. Those findings (and more below) come from enterprise SEO platform BrightEdge and its Generative Parser, which has been tracking the behavior of Google SGE across 1 billion queries in nine industries. SGE product viewers.

User-Generated 115

User-Generated eCommerce Education SEO 115

Neil Patel

OCTOBER 3, 2020

And more followers leads to more new customers buying your products and services. But outranking your competitors with well-optimized SEO pages is not that easy. If you’re going to get into it, you’d better ensure results through well-thought-out SEO strategies customized for your specific website.

SEO 144

SEO eCommerce Product Management 144

Search Engine Land

NOVEMBER 6, 2023

However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Here are 12 common SEO pitfalls to avoid during a website platform migration. Map out technical and content requirements.

SEO 121

SEO New Technology Analytics eCommerce 121

Search Engine Land

AUGUST 10, 2023

Two critical facets of this interdependent digital ecosystem are search engine optimization ( SEO ) and customer experience (CX). When SEO and CX work together, they: Pave the way for businesses to reach the right people. SEO brings customers to your digital doorstep, and CX makes them stay, engage, and return.

SEO 95

SEO Customer Journey User-Generated eCommerce 95

Martech

JANUARY 23, 2023

And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. Search is a huge component of digital marketing and ecommerce. SEO and PPC: The backbones of search Search marketing trends and challenges: What’s next?

Search Marketers 131

Search Marketers Real Estate eCommerce Marketing 131

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 117

Customer Journey SEO Logistics Customer 117

Search Engine Land

AUGUST 9, 2023

The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. This is innovative and smart use of AI in ecommerce that could potentially drive more sales for the company. Amazon was testing AI-generated summaries or product reviews , as we reported in June.

eCommerce 93

eCommerce Product Branding Shoppers 93

Search Engine Land

NOVEMBER 14, 2023

SEO and PPC professionals are all in the business of driving more traffic to websites. The starting point is ensuring that your users land on the right page for their intent. Correctly mapping user intent to the most fitting page is critical. But are you getting the most out of the visitors you already have? The challenge?

Price 113

Price eCommerce Manufacturing SEO 113

Search Engine Land

JUNE 6, 2023

The launch of Perspectives poses a challenge for content creators to up their content production game. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms. So what should content creators and SEOs do now?

User-Generated 99

User-Generated Transform eCommerce Thought Leadership 99

Search Engine Land

SEPTEMBER 25, 2023

Initially, curiosity leads them to sift through various options, scrutinizing features, reviews, and personal recommendations while considering the product’s aesthetic appeal. An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle.

Customer Journey 130

Customer Journey SEO Customer Logistics 130

Marketing Insider Group

APRIL 10, 2023

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing.

eCommerce 112

eCommerce Logistics Retail Manufacturing 112

Hubspot Marketing

DECEMBER 8, 2023

The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. PPC generates double the number of website visitors that SEO brings in. Customers are up to 70% more likely to buy your product when you use retargeting. The United States.

Gen Z 95

Gen Z User-Generated eCommerce Finance 95

Search Engine Land

OCTOBER 3, 2023

In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Despite ongoing changes in both fields, however, the relationship between data protection and SEO is not well-explored. Loss of customers. Legal and regulatory action.

SEO 104

SEO User-Generated Health eCommerce 104

Sachs Marketing Group

AUGUST 11, 2023

The many benefits of Ecommerce SEO involves enhanced online store visibility in search engines, leading to more targeted traffic. It increases the likelihood of attracting buyers actively seeking products, boosting sales. Overall, SEO offers a competitive advantage in the digital marketplace.

eCommerce 52

eCommerce SEO Non-Profit Customer loyalty 52

Neil Patel

FEBRUARY 4, 2021

As an ecommerce seller, you’ll find yourself making a lot of choices. But out of the plethora of answers you need to figure out, choosing the best ecommerce platform remains the most crucial. Although Shopify and Wix have overlapping features, Shopify edges forward in the race if you’re specifically looking for ecommerce functionality.

eCommerce 137

eCommerce Non-Profit Price Analytics 137