Hubspot Marketing

SEPTEMBER 23, 2024

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. Let’s review how to create an SEO budget for maximum ROI.

SEO 134

SEO PR Thought Leadership Health 134

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high. What Are the Best SEO Audit Tools? And quarterly check-ins.

SEO 107

SEO Price Health User-Generated 107

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. Their site also ranks for 3K keywords. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building.

SEO 103

SEO Customer Real Estate User-Generated 103

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO 110

SEO Search Marketers CMO Marketing 110

Backlinko

OCTOBER 23, 2024

Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO. And your site protects user privacy. Including where your audience lives.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Hubspot Marketing

JULY 10, 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. The best way to ensure your site is optimized and using the best keywords for your audience is to use a rank tracker tool to measure the efficacy of your keywords.

Price 137

Price SEO User-Generated Management 137

Hubspot Marketing

JANUARY 24, 2025

Your sites content is the key to climbing SERPs and reaching your users where they are. The Importance of Keyword Mapping: SEO and Beyond How to Map Keywords: A Guide to Start Your Keyword Mapping Journey What is keyword mapping anyway? Think of it as the roadmap connecting user intent to your sites content.

SEO 97

SEO User-Generated Analytics Content Marketing 97

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?

User-Generated 110

User-Generated SEO eCommerce Management 110

Search Engine Land

SEPTEMBER 25, 2024

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels.

SEO 83

SEO User-Generated Place Search Marketers 83

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. E-A-A-T is paramount.

PR 88

PR User-Generated SEO New Technology 88

Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. Screaming Frog SEO Spider Screaming Frog SEO Spider is probably the best free tool available. Dig deeper: 5 free SEO tools and plugins to try 4.

SEO 111

SEO Health Analytics Market Trends 111

Hubspot Marketing

SEPTEMBER 9, 2024

When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. The drop was first noted by our conversion optimization team, who immediately called over to SEO. (I

SEO 123

SEO Place Branding Content Marketing 123

Marketing Insider Group

OCTOBER 29, 2024

You need customers to notice your site to succeed in your industry. Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. Video Source A well-optimized site can boost your rankings, drive more organic traffic, and ultimately lead to long-term success. But why is SEO so crucial?

SEO 102

SEO User-Generated Advertisers Advertising 102

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. It’s a major reason we were able to grow the site to 645K organic sessions per month. It’s a major reason we were able to grow the site to 645K organic sessions per month.

Analytics 99

Analytics SEO User-Generated Health 99

Search Engine Land

JULY 10, 2024

Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to promote topical signals to communicate site structure?

SEO 131

SEO Fashion Communications Promotion 131

Backlinko

JULY 10, 2024

Cannibalized pages undermine your SEO efforts. We had two older articles on the same topic: the best free and paid SEO tools. The oldest article targeted “ SEO tools ” and featured an extensive (albeit overwhelming) list of options: The more recent article targeted “best free SEO tools.”

SEO 110

SEO Real Estate Health Management 110

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals.

SEO 77

SEO Price Outbound Marketing CRM 77

Martech

JANUARY 13, 2025

Large, unoptimized images slow down your sites loading speed especially on small screens which can frustrate visitors and increase bounce rates. At Kinsta , ranked as G2s top WordPress hosting provider , we and more than 120,000 of our customers have learned that the right techniques can deliver sharp visuals while keeping your site speedy.

User-Generated 124

User-Generated SEO eCommerce Price 124

Search Engine Land

AUGUST 2, 2024

I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. CallRail Tracking actual calls made by people who visited your site vs. just click-to-calls (a.k.a.

SEO 117

SEO Place Analytics Search Marketers 117

Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO 114

SEO Price User-Generated Analytics 114

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. But its no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. The Travel SEO Playing Field In the travel industry, the SEO landscape is crowded. The Travel SEO Playing Field In the travel industry, the SEO landscape is crowded.

SEO 93

SEO PR User-Generated Non-Profit 93

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO 110

SEO Price Analytics Key Performance Indicator 110

Orbit Media Studios

JANUARY 8, 2025

Now ask yourself: if a start-up competitor formed today, how much of this page could be on their site? At the end of this post, well share an AI audit prompt for evaluating the use of evidence on your pages. Most review sites have badges that show the aggregate star rating of those reviews. Twenty percent? Fifty percent?

Copywriting 112

Copywriting Transform SEO Place 112

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120

Backlinko

APRIL 29, 2025

What matters is understanding which meta tags are important for SEO and how to optimize them for better visibility online. Let me make it clear early on: Your meta tags are not the most important aspect of your sites SEO. But optimizing them wont hurt your SEO. Why Should You Care About Meta Tags?

SEO 106

SEO Management Product Place 106

Search Engine Land

SEPTEMBER 26, 2024

Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams.

Management 86

Management SEO Analytics Promotion 86

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. These unpaid clicks are organic traffic.

SEO 110

SEO User-Generated Analytics Finance 110

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. Manufacturing companies can handle SEO in-house. Or work with an agency partner to develop an SEO plan. Why Is SEO Important for Manufacturers?

Manufacturing 102

Manufacturing SEO Key Performance Indicator Customer Acquisition 102

Search Engine Land

AUGUST 20, 2024

Many SEO professionals have been asked by managers or clients, “ How long does SEO take ?” This article discusses ways to get SEO results faster through what the late and great Hamlet Batista called “agile SEO.” Stop doing checklist SEO One common mistake SEOs make is practicing “checklist SEO.”

SEO 91

SEO Place Management Search Marketers 91

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.

SEO 106

SEO Transform Health eCommerce 106

Backlinko

JULY 15, 2025

They’re asking questions like “What is SEO software?” Audit Your Existing Content for Hidden Winners Look at your existing content to assess what’s already working. Here’s how: First, log in to Google Analytics to see which topics and formats drive the most valuable traffic to your site. Click “ Compare.”

Customer 118

Customer User-Generated Price Analytics 118

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Traditional SEO tactics are struggling to keep pace, making it essential to embrace a modern approach. Large language models (LLMs).

Transform 117

Transform User-Generated SEO Communications 117

Backlinko

FEBRUARY 27, 2025

But it also presents a challenge: ensuring your site is crawlable, indexable, and fast. Thats why JavaScript SEO is essential. For instance, book retailer Follet saw a remarkable recovery after fixing JavaScript issues: Thats the impact of effective JavaScript SEO. JavaScript SEO is the process of optimizing JavaScript websites.

SEO 83

SEO User-Generated Communications eCommerce 83

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. But first, lets take a closer look at the benefits of SEO. Why Is SEO Important for Real Estate Sites? SEO lets you reach these buyers when theyre actively looking to buy.

Real Estate 97

Real Estate SEO Price User-Generated 97

Marketing Insider Group

JULY 14, 2025

But if your blog has started to feel like a junk drawer full of half-used ideas, outdated posts, and random how-to’s, it might be time for a blog content audit. A blog content audit helps clean up what you’ve already created. Here’s why a blog content audit should be on your to-do list—and how to get started.

SEO 52

SEO Analytics User-Generated Content Marketing 52

Backlinko

AUGUST 7, 2024

At Backlinko, we track how often people find our site through specific keywords. For instance, if “website audit” attracts many visitors but few clicks, it indicates we need to enhance our content on this topic to draw more visitors. Whether it’s on your site or someone else’s. In this case, it makes sense to use SEO tools Why?

Food 102

Food SEO Customer loyalty Content Marketing 102

Backlinko

JULY 10, 2025

An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. In this guide, I’ll break down a 4-stage process for conducting an ecommerce SEO audit.

eCommerce 73

eCommerce SEO Shoppers User-Generated 73