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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. How to create high-quality videos that perform well?

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5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Adobe Experience Cloud Blog

Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. How Does Google Rank Videos?

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10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

The brands that stand out will be the ones combining AI efficiency with expert perspective and original thought. Abigail Daunton-Johns Head of Content and Email Marketing Zero-Click Searches Will Shift Focus to Middle and Bottom-Funnel Content One of the SEO trends impacting content marketing is the rise in zero-click searches.

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10 Blogs to Bookmark: Content Marketing Edition

Adobe Experience Cloud Blog

Areas of Expertise : Publishing, content marketing. Why We Like It: The blog of this UK-based organization is packed with valuable (you guessed it) content, on subjects ranging from video marketing to mobile to print. Check it Out: Content Marketing Association. Content Marketing Institute. =. Copyblogger.

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Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Neil Patel

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Content Marketing to Generate Leads Blog posts are a key part of content marketing for manufacturers.

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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share data points.

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The Do’s and Don’ts of YouTube Marketing

Adobe Experience Cloud Blog

The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

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