Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #4: Producing Company-Centric Content Too often, B2B marketing content follows this messaging formula: “We are company ABC, and we offer XYZ services. What matters to them is how you solve your customers’ needs and pain points. What nagging problems keep our prospects and customers up at night?

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Martech

DECEMBER 14, 2023

Einstein 1 Platform provides conversational AI to every cloud, including sales, service, marketing and commerce. Customer service. Although Einstein 1 Platform capabilities will cover a broad range of marketing and sales functions, an immediate use case falls under customer service. Why we care.

CRM 108

CRM User-Generated Analytics Customer 108

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development.

Law 112

Law Communications Management Analytics 112

Scoop.it!

AUGUST 10, 2023

From proper branding to SEO optimization , all the way to navigation and customer centricity, there are many things you need to keep in mind if you want to build a winning website experience. This pillar will be supported by its main categories, such as your About page, your Services or Products pages, and the like.

User-Generated 77

User-Generated SEO Market Trends CRM 77

Use Insider

MAY 6, 2024

WhatsApp’s update introduces limits on the number of marketing messages a customer receives and the time period for these messages, meaning, not all users will receive the messages businesses try to send. Transform your one-way market messages into two-way conversational customer experiences to boost engagement.

Transform 52

Transform User-Generated Promotion Price 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Transform 119

Transform User-Generated Analytics Market Trends 119

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant.

Gen Z 114

Gen Z New Technology Marketing Plan Product 114

Set Up

JANUARY 30, 2024

This Industry blog explores the ins and outs of the Professional Service industry. What innovative changes are happening in the Professional Services space? At the core, professional services are all about generating and communicating real value to people. For eons in the professional services, time has been our currency.

Transform 105

Transform Marketing Marketers PR 105

Martech

MARCH 16, 2023

This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. Luckily, marketers have a variety of privacy-centric solutions to help them stay ahead of changing regulations and consumer sentiment.

Transform 95

Transform User-Generated Marketing Marketers 95

Digital Marketer

OCTOBER 30, 2022

This is how it works: Offer a service or create a product Find people to sell it to Make a lot of money Quit selling “offline” or quit their day job. It’s called building a “customer-centric” business. The Internet made customer centricity possible for any small business. It sounds good (in theory). Click here.

Customer 82

Customer Analytics Market Research Digital Marketing 82

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Customer 112

Customer Transform Thought Leadership Law 112

Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey?

SEO 112

SEO Customer Journey Marketing Strategy Digital Marketing 112

Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. It’s customized just for you. Well, according to OpenAI’s CustomGPT, now you can. So, why should you care?

Transform 104

Transform Customer Management Communications 104

Martech

SEPTEMBER 16, 2022

Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. The post Amazon to allow merchants to email customers directly appeared first on MarTech.

Customer 128

Customer Shoppers Branding Marketing 128

Hubspot Marketing

DECEMBER 8, 2023

But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. Improved Customer Service A significant advantage of using AI in customer service is the potential to offer 24/7 assistance.

Customer 106

Customer Gen Z User-Generated Analytics 106

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Do the words typically convey customers’ concerns? If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue. If products hog spotlight, opportunities are missed to build customer relationships & ROI.

Customer 222

Customer Transform Content Marketing Analytics 222

Martech

MARCH 17, 2022

80% of customers agree the experience a company provides is as important as its products or services. Register today for “Crawl-Walk-Run to Real-Time Personalization,” presented by Salesforce and take your customer-centric approach to the next level.

Customer 112

Customer Product 112

Martech

MARCH 9, 2022

80% of customers agree the experience a company provides is as important as its products or services. Register today for “Crawl-Walk-Run to Real-Time Personalization,” presented by Salesforce and take your customer-centric approach to the next level.

Customer 107

Customer Product 107

illumin

FEBRUARY 27, 2024

CRO says, “We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points. The company previously partnered with Roku to run a series of “shoppable ads”, letting customers make purchases directly from their smart TVs. This data is going to be essential for Walmart.

Retail 88

Retail Entertainment Advertising Advertisers 88

Martech

SEPTEMBER 26, 2023

The north star for the design and features of a martech stack must be the customer-centric outcomes it provides. One way to think about it (and this is prompted by the analysts at Real Story Group ) is in terms of services, not tools. All in service of a strategy Strategy is the key to all of this. Who’s on your team?

Food 120

Food User-Generated Marketing Strategy Product 120

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. There are many ways to do this.

Product 104

Product SEO Gen Z Transform 104

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Historically, marketing success has often been channel-centric in its measurement.

Customer Acquisition 123

Customer Acquisition User-Generated Marketing Marketers 123

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. Get ready to unpack the secrets to boosting your Google reviews and attracting more customers. But how to get Google reviews?

User-Generated 87

User-Generated Customer Food Place 87

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Customer Journey 105

Customer Journey Transform Content Marketing Thought Leadership 105

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We

Customer Journey 128

Customer Journey Email Marketing Marketing Marketers 128

Search Engine Land

OCTOBER 31, 2022

Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. The Ads Data Hub for Measurement Partners gives partners the ability to provide YouTube insights and measurement services on behalf of marketers, advertisers, agencies, or publishers.

User-Generated 92

User-Generated Advertising Advertisers Marketing 92

Search Engine Land

FEBRUARY 7, 2024

Here are a couple of actionable insights to consider: Enhanced user engagement and retention Insight : Improving how users interact with your website and keeping them interested increases the likelihood that they’ll become loyal customers. A well-designed, user-centric interface can significantly boost conversion rates.

SEO 114

SEO Customer Journey eCommerce Customer 114

Marketing Insider Group

JUNE 29, 2020

Understanding your customer does. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. Being too data-centric can actually cause a disconnect, which Fenn argues in his article. being customer-centric requires a special ingredient—empathy. Does it matter?

Marketing 145

Marketing Marketers Customer Promotion 145

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. And we’re not just talking about “Hello %%first_name%%.”)

Transform 104

Transform Email Marketing CRM Product 104

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 52

CRM Customer Customer loyalty Health 52

Martech

AUGUST 12, 2022

Five years ago, it seemed like customer journey orchestration technology was having a moment. . JOE technology has roots in the pre-digital era, where many “decisioning” platforms helped inform direct mail and telephony-based customer engagement. Read next: What is customer journey orchestration and how does it work?

Customer Journey 132

Customer Journey Customer Direct Mail Education 132

Hubspot Marketing

FEBRUARY 27, 2024

Customers can get almost anything they want in one place. Always thinking about the customer Amazon wants you to have a great shopping experience. They make returns easy, have customer service available 24/7, and regularly suggest other products you might like. How many new customers have your ads brought in?

Branding 101

Branding Price Customer loyalty Marketing 101

Hubspot Marketing

FEBRUARY 23, 2024

Knowing the customer, assessing user preferences, and knowing what to measure drive our field. How can you measure your customer experience? How has your customer experience changed over time? How can you measure your customer experience? You get a better idea of what your customers like and dislike. Churn rate.

Direct Mail 91

Direct Mail Marketing Marketers Transform 91

OnDemand CMO

FEBRUARY 3, 2023

As the financial services industry continues to mature and consolidate, customer experience has been identified as the key ingredient for winning, growing and retaining customers in an increasingly competitive environment. That insight comes as no surprise, especially in a commoditized world of financial services.

Customer 84

Customer Retail CMO Customer Journey 84

Digital Marketer

FEBRUARY 26, 2024

This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional connections with customers, making the sale of your core product feel effortless. This guide delves into the art of crafting ‘wow’ moments that captivate audiences and transform customer engagement.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94

yorCMO

MAY 23, 2023

Learn how adopting a customer-centric approach can drive differentiation, capture new market opportunities, and increase client satisfaction. The post The Power of Outside-In Thinking in Professional Services Firms appeared first on yorCMO. Unlock success with outside-in thinking for your firm.

New Markets 52

New Markets Customer Marketing Marketers 52

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Customer Acquisition 92

Customer Acquisition Analytics Customer Key Performance Indicator 92