Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 115

SEO PR Branding Customer 115

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media Marketing 114

Social Media Marketing Gen Z Health Marketing 114

Trade Press Services Newsletter

JUNE 1, 2023

Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. Social Listening Is Key. Simply put, social listening allows you to monitor your competitors and their online mentions. It’s not limited to social media.

Transform 130

Transform Communications SEO Marketing Strategy 130

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. But they’re also commonly used in customer service and the personalization of banking solutions.

Transform 111

Transform Manufacturing Pharmaceutical Analytics 111

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 117

Education Health Management Branding 117

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. And social listening can unearth these game-changing insights…if you know how to use it. And social listening can unearth these game-changing insights…if you know how to use it.

Health 122

Health Manufacturing Thought Leadership Product 122

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Reduce agent burnout Let’s face it.

Management 105

Management Branding User-Generated Energy 105

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 109

Education Health Management Branding 109

Martech

DECEMBER 19, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. That said, Apple and Google have both ended the practice of listening to recordings made by these devices. ” Why we care. When Siri, Alexa, et al.,

PR 115

PR Advertising Advertisers Price 115

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing Strategy 104

Marketing Strategy Manufacturing PR Marketing 104

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. What is competitor mapping?

Price 109

Price Entertainment Social Media Marketing SEO 109

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Transform 110

Transform User-Generated Health Branding 110

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness.

Branding 102

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 102

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Transform 105

Transform Analytics User-Generated Management 105

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !)

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Sprout Social

MARCH 7, 2024

Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Price 93

Price Market Segmentation SEO Market Research 93

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

User-Generated 105

User-Generated Health Branding Customer 105

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. Let’s consider some non-obvious social media trends that are insightful, bold, and important! Response speed is among the most overlooked and important factors weighing in on social media success, and nobody is talking about it. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis.

Analytics 113

Analytics Transform Key Performance Indicator CRM 113

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr.

Transform 128

Transform Entertainment Social Media Marketing Marketing 128

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Analytics 102

Analytics Social Media Marketing Law Product 102

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. Sprout’s Service Cloud integration is a big reason for that.

Product 115

Product Transform User-Generated Customer 115

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Soon, subsequent Tweets questioning the health of SVB went viral.

Gen Z 74

Gen Z Branding Finance Health 74

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. Here is a closer look.

Marketing 132

Marketing Marketers Market Trends Manufacturing 132

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Health 102

Health Management Branding Customer 102

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Cost : OpenAI offers subscription plans through the ChatGPT Plus service, which costs $20 per month. Learn more : AWS AI Services. Capabilities : ChatGPT 3.5

Price 134

Price User-Generated Education eBook 134

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool for customer service and nurturing loyalty. Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business.

Customer Journey 121

Customer Journey Analytics PR Communications 121

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Indirect competitors are those in the same category as you but sell different products or services and target a different market.

CRM 105

CRM Whitepaper Marketing Marketers 105

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Branding 113

Branding Health Customer loyalty User-Generated 113

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Analytics 102

Analytics User-Generated Social Media Marketing Promotion 102

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Transform 120

Transform User-Generated Analytics Market Trends 120

Hubspot Marketing

SEPTEMBER 12, 2022

I was an avid podcast listener for years before deciding to start my own show in 2018. Podcasting is a fast-growing medium with 62% of people aged 12 and over listening. According to Edison Research , the top 10 podcast genres with the most weekly listeners in 2022 are: Comedy. Identify your ideal listener. True Crime.

Non-Profit 122

Non-Profit Education Promotion Place 122

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Branding 85

Branding Key Performance Indicator Transform Health 85

Digital Marketer

NOVEMBER 27, 2023

Law 2: Survey, Listen, and Serve Effective marketing hinges on understanding and responding to the customer’s needs and preferences. A robust, customer-centric approach helps in shaping products and services that resonate with the audience, enhancing overall satisfaction and loyalty. Are You Ready to Master Social Media?

Law 86

Law Transform Marketing Marketers 86

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions.

Customer 110

Customer Transform Shipping User-Generated 110

Hubspot Marketing

JANUARY 8, 2024

The two broke it down into three distinct parts: Ideation Launching Monetization Here’s how you can turn your business or niche hobby (ever wanted to listen to 49 minutes of stationary fangirling ?) Create the podcast you want to listen to If you’re launching a podcast to make a quick buck… think again. Figure out a realistic cadence.

Affiliate Marketing 92

Affiliate Marketing Advertising Advertisers Promotion 92

Litmus

APRIL 17, 2024

Gamify your emails with Scratch-Offs You asked and we listened. You see its power in things like social media follower counts or movie box office numbers signaling to others what’s popular. Learn more The post New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor Email Images 24/7 appeared first on Litmus.

Transform 92

Transform B2C Shoppers eBook 92