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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Quick Takeaways AI marketing automation streamlines repetitive tasks, freeing up time for more strategic activities.

CRM
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Email marketers sharpen deliverability tactics at MailCon

Martech

A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Here are some tactics for email marketers to consider.

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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Automation tools are great for streamlining recurring marketing tasks. Benefits of AI Personalization Marketing If you’re like most marketers I know, you already have reliable marketing automations set up.

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How to gear up email for a strong finish to 2024

Martech

I wasn’t just talking with someone who understands the advantages email can bring to their organization. Because her team wants to invest in email instead of chasing cooler channels like Reddit, TikTok or Snap. This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024.

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The small B2B marketing team’s guide to ABM

Martech

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. This includes factors like industry, company size and location.

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Why you’re probably underutilizing email sequences

Martech

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. Let’s look at 10 practical ways to expand your email strategy using email sequences.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?