Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house.

Food

Martech

NOVEMBER 21, 2024

Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing. Tidio expanded its AI assistant, Lyro, to handle customer service emails. Superads analyzes ad performance across platforms and offers visual reports with AI-powered analysis.

Law

Martech

JANUARY 13, 2025

This guide explores how image optimization impacts SEO and overall site performance. Optimized images improve Core Web Vitals Core Web Vitals prioritize user experience, and image optimization is key. Responsive design also adapts image sizes to match the screen resolution, delivering a seamless experience for every visitor.

User-Generated

Buffer Marketing

JULY 24, 2024

Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. Which content format is performing the best?

Social Media Marketing

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. Get context for your own performance and find opportunities to outrank your rivals. You can also track your rankings across devices and locations to see how your website performs in different markets. Backlinko.com ranks for more than 114K keywords in the US.

SEO

Marketing Insider Group

NOVEMBER 5, 2024

By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services. Quick Takeaways Align PPC keywords with different stages of the customer journey to enhance relevance and improve ad performance.

Advertisers

AWeber

AUGUST 1, 2025

Newsletter design directly impacts engagement rates. With most subscribers now opening emails on mobile devices, newsletters must be designed with smaller screens, touch navigation, and varying email client capabilities in mind to ensure readability and usability.

Product

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Call me naive, but had I not been monitoring our online content performance.

eCommerce

Hootsuite

JULY 26, 2024

Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Analytics

Search Engine Land

AUGUST 1, 2024

Though there are tools offering similar services, the undeniable popularity of ChatGPT as a household name created urgency and big questions: Could an AI chatbot replace an old-school Google search? When the tool doesn’t connect to the web, it instead predicts a likely response based on its training materials.

PR

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise Best for customization and advanced automation Semrush Enterprise is a comprehensive digital marketing platform to help your team manage the performance of thousands (or millions) of webpages. You can see a summary of your site’s recent performance, along with traffic and position trends.

SEO

Marketing Insider Group

NOVEMBER 19, 2024

SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience. Web design and SEO are both integral to establishing a strong online presence, and each impacts the effectiveness of the other.

SEO

Hubspot Marketing

JUNE 30, 2025

Marketing Job Skills Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role. Strong organizational, communication, and customer service skills. Designing and creating this type of content is time-consuming and specialized.

Management

Martech

DECEMBER 16, 2024

billion pages in the latest Web Data Commons report, which provides structured data from webpages. However, their direct influence on search engine performance — ranking, visibility, and recommendations — is diminishing. As this trend grows, ignoring these layers of SEO will be increasingly detrimental.

Transform

Martech

JUNE 11, 2025

The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance. It also assembles personalized web experiences dynamically.

Transform

Backlinko

JANUARY 6, 2025

Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” In 2019, eBay did a sitewide initiative to improve performance. Start with your three most time-consuming processes, e.g., order fulfillment, customer services, and inventory management. increase in Add to Cart.

eCommerce

Search Engine Land

JULY 23, 2024

Digital marketing is a broad term that encompasses many services. Social media platforms are then explored for additional information about the company, products, services and reviews. Therefore, a holistic approach and optimal budget allocation for each service will result in a better overall ROI. sales, clicks).

Digital Marketing

Backlinko

DECEMBER 6, 2024

A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. Create content that will grab peoples attention and make them aware of your product or service.

Customer Journey

Orbit Media Studios

AUGUST 21, 2024

By Mackenzie Pelletier Design is about a lot more than making a site look pretty. The driving force behind UX design is pretty simple: a good experience means visitors are more likely to stay on your page or site longer, convert and come back for more. This means creating websites that are easy and enjoyable to use.

Copywriting

Sachs Marketing Group

JANUARY 13, 2025

Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Cost control through budget caps and performance monitoring. Web Design & Development Your website serves as the digital storefront for your brand.

Digital Marketing

Martech

AUGUST 5, 2024

Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. This negative association diminishes brand value and makes consumers wary of the advertised products or services. The study found that: Only $0.36

User-Generated

Buffer Marketing

DECEMBER 16, 2024

That reduces the length of your web links, helping you create clean, trackable links that look great anywhere you share them. This unique feature can help drive traffic back to your site, get newsletter signups, land bookings, and promote your offerings while sharing valuable content from around the web.

Price

Hootsuite

NOVEMBER 4, 2024

For off-platform behaviors (including shopping and conversion behaviors), you’ll need a dedicated social media analytics tool (like Hootsuite ) or web analytics tool (like Google Analytics). This could be a consistent problem customers are having with your products and services. What problems is your ideal customer is trying to solve?

Analytics

Backlinko

APRIL 7, 2025

First launched in 2022, Googles helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines. For example, if someone searches “how to fix a leaky faucet,” they want clear, step-by-step instructions not a sales page for plumbing services.

User-Generated

Search Engine Land

AUGUST 12, 2024

High-quality, helpful content: Understands your audience but takes search data into account: At its heart, great content is written for people but also performs well in search, helping your audience discover it. Perhaps you’ve stopped selling a particular product, changed your internal focus or added new services to your offering.

SEO

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance.

Transform

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Here, your job is to allow the machines to work, guiding them with data and inputs to control performance indirectly. Copy and creative. Sales process. Marketing strategy.

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Martech

MAY 8, 2025

The platform streamlines the media buying process through audience and inventory discovery, forecasting, curation, activation and performance optimization. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses. PubMatic launched an updated buyer platform powered by generative AI.

Transform

SmartBrief - Marketing

JUNE 2, 2025

Brands have begun to take advantage of AI agents, which are systems or programs designed to perform specific tasks and make decisions based on preset parameters. With the use of AI agents, Jellyfish says campaign launch times dropped 65%, performance is up 30% and infrastructure (labor, time, etc.) Performance marketing (i.e.,

Gen Z

Unbounce

JANUARY 6, 2025

It’s a series of steps designed to convert visitors into leads and eventually into paying customers. Landing page funnel: This is a series of interconnected landing pages designed to be completed in a single session. A landing page is a single web page designed for a specific marketing campaign.

User-Generated

Martech

FEBRUARY 3, 2025

Fast and optimized : Use GPU acceleration and tweak settings for peak performance. Pick a model based on your hardware: ollama pull deepseek-r1:8b # Fast, lightweight ollama pull deepseek-r1:14b # Balanced performance ollama pull deepseek-r1:32b # Heavy processing ollama pull deepseek-r1:70b # Max reasoning, slowest 3. typical: 0.71.0)

User-Generated

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Here are some key features: Performance Score SEO Writing Assistant assesses the quality of your content and presents an aggregated score.

Price

Hubspot Marketing

DECEMBER 16, 2024

First, your content may have missed expectations and isnt performing as you hoped. By our own analysis at HubSpot , we found a drop in performance for content more than 571 days old. Possible roles include a content manager to create briefs, a writer, an editor, a graphic designer, and a digital content manager.

SEO

Hubspot Marketing

MAY 8, 2025

Pro tip: Use CRM and web analytics data to inform your ad campaigns and discover which ads convert the most visitors into customers. Design a beautiful, eye-catching ad. Your ads must be engaging, beautifully designed, and eye-catching. How to Create a Social Media Ad Here are the major steps for how to run social media ads.

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Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated profile. The same is true for companies.

Fashion

Customers.ai

DECEMBER 24, 2024

Instead of generic messaging, youre serving people exactly what they were already looking at, whether its a product, service, or special offer. With detailed performance tracking, you can see whats working, which audiences are converting, and where you can tweak for even better results. They also give you data. Lets break them down.

eCommerce

SocialPilot

JANUARY 27, 2025

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. We got some practical tips that you can use to set these goals: Audit your current performance : Start by measuring your current social media state. What are their business goals?

Thought Leadership