SocialPilot

JULY 7, 2025

It opens up space for demos, thought leadership, behind-the-scenes, or casual content that doesn’t need to be ultra-condensed. It helps reduce friction in cold outreach, builds authority with prospects, and adds a layer of legitimacy that’s especially valuable in B2B marketing and thought leadership.

Thought Leadership

Hubspot Marketing

NOVEMBER 21, 2024

For example, watching this Etsy video , I immediately feel the playful, relatable tone that’s geared toward individual shoppers like me — definitely a B2C vibe. Awareness Stage : Here, we created short thought leadership videos that tackled industry-wide challenges.

Video Marketing

Sprout Social

JUNE 3, 2025

Are they TikTok shoppers or Facebook scrollers? These can be simple conversation starters or targeted questions that open the door for candid insight on your brand, thought leadership, products and services that you might not have received otherwise. How often are they online? And what times of day are they most active?

Gen Z

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. One of the common reasons shoppers abandon their carts is simply human nature: they get distracted and leave the site.

Shoppers

Adobe Experience Cloud Blog

APRIL 10, 2020

The post The Future of Marketing Is Creative | Marketing 2025 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Disney uses AI to analyze human emotion.

Transform

Adobe Experience Cloud Blog

DECEMBER 26, 2013

It takes a lot of marketing dollars to get a shopper to your checkout page, and it’s a marketer’s duty to ensure those dollars don’t end up wasted. Regardless of the reason your shopper left the cart, you probably only have few hours to win them back. Ideally, it should be sent before the shopper walks away from their computer.

Shoppers

Adobe Experience Cloud Blog

MAY 30, 2014

Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online. Like I said, I’m not much of an online shopper, and (to be totally honest) their subject lines didn’t really appeal to me. The next morning I got an email reminding me that I’d left items in my shopping cart.

Email Marketing

Adobe Experience Cloud Blog

NOVEMBER 4, 2016

Retarget Your “Window” Shoppers. With so many options to choose from, consumers increasingly turn to social media to inform their buying decisions. Get ahead of this and engage them across social media at the right time with the right message. Consumers are constantly on the lookout for the best deals and offers.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

If a shopper puts an item in the cart and logs out, Amazon reminds her it’s there, but selling quickly. The post The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s unfortunate but happens far too often.

Customer

Adobe Experience Cloud Blog

JUNE 9, 2015

Remember that she is going to become a shopper during the next open enrollment period. Marketo @ AHIP Institute Conference was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Biscuits, Hot Chicken, and Health Consumer Engagement! And make their path to purchase clutter-free.

Health

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Online shoppers, limited to three items per order, snapped up the fashion designer’s skirts, sweatshirts, and tops, priced between $19.99 In Target’s major metropolitan locations, shoppers lined up for hours before stores opened on Sunday, where they were allowed to enter in staggered groups. Social Media'

Fashion

Adobe Experience Cloud Blog

DECEMBER 3, 2014

Yes, I am one of those shoppers convinced to brave the dark, and the hordes of other people, to buy a new TV. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It is beautiful. It is huge. But if that is the case – then why do I feel used and taken advantage of?

Retail

Adobe Experience Cloud Blog

DECEMBER 3, 2013

But today, I’d like to speak as Ray, The Terrible Shopper Guy – a guy who, like many thousands of others, wishes that holiday shopping could be a little easier, and that holiday email marketing could be much, much better. In short, this time of year represents a potentially lucrative period for businesses. Email Marketing'

Email Marketing

Adobe Experience Cloud Blog

AUGUST 12, 2014

As you can see from the photo, the shoppers walking across it looked like fleas to those up above. 6 Ways to Make Guerrilla Marketing Work For You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Another way to do guerrilla marketing is to enlist unknowing participants. Make it Endearing.

Transform

Marketing Insider Group

SEPTEMBER 28, 2020

With 87% of all shoppers beginning with an online search, it takes more effort for brands to stand out with the right content that engages and converts. Build thought-leadership and credibility. After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit.

Whitepaper

Adobe Experience Cloud Blog

APRIL 30, 2015

Shipping costs: Shoppers often have an expectation of what the shipping costs should be, ranging from free to a low, flat rate. 3 Ways to Actually Convert More Online Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop E-Commerce Window Shopping!—3

Shipping

Adobe Experience Cloud Blog

JANUARY 2, 2018

An Infosys study found nearly 60% of shoppers think personalization affects their buying decisions. The post The Personalization Challenge (and Why Tech Alone Can’t Solve It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Introduce Yourself to Your Buyers.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 10, 2015

Author: Ellen Gomes This year, more than 151 million people in the United States shopped either in stores and/or online over the weekend following Thanksgiving, according to a National Retail Federation (NRF) survey of more than 4,000 shoppers. Be Prepared—The Shoppers Are Coming. Experience is Everything. That’s disappointing, right?

Shoppers

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Consider Amazon, who set up Oculus Rift VR booths around Prime Day, allowing shoppers to experience a wide range of products from nerf guns to refrigerators as they would in physical reality. Let me know in the comments below!

Digital Marketing

Adobe Experience Cloud Blog

FEBRUARY 24, 2015

As a result, if a company hopes to engage and influence that shopper, they have to do it earlier. Marketers Will Define Company Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Buyers have more information at their fingertips than ever before and they are using it to self-educate.

Thought Leadership

Martech

JUNE 23, 2022

They are: Digital Nomads Empowered Activists Luxury Shoppers Self-Care Enthusiasts. Luxury Shopper. They have a few additional characteristics if they’re also a Luxury Shopper. The online Luxury Shopper seeks to elevate everyday experiences with the finer things and is comfortable purchasing online. Stay informed.

Shoppers

Adobe Experience Cloud Blog

MARCH 28, 2019

For example, more than half of online shoppers across age groups said they expect to receive an emailed receipt following a purchase. The post Millennials Have Higher Expectations for CX than Older Generations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Retail CX Insights.

Millennials

Adobe Experience Cloud Blog

JULY 10, 2014

Today’s mobile shoppers are solidifying their app preferences, and your mobile communications must be strategic and personalized to win their allegiance. 5 Ways to Increase Revenue and Engagement with Mobile Apps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Key Takeaways.

Real Estate

Adobe Experience Cloud Blog

JULY 2, 2018

In other words, three out of every four of your shoppers will leave your site without ever making a purchase. The post 5 Drip Campaigns Every Brand Needs to Have and Why They Matter appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Abandoned Cart Campaign. Tell me about it in the comments.

Branding

Adobe Experience Cloud Blog

FEBRUARY 9, 2016

Macy’s shoppers who enter the store with the Shopkick app installed on their phones are alerted of deals and items they may be interested in. Being able to reach the shoppers with relevant messages and offers throughout their entire shopping experience is key to blending the online and the offline.

Fashion

Adobe Experience Cloud Blog

JUNE 3, 2016

Responding to negative reviews simultaneously allows you to open up a conversation with your customers and shows interested shoppers that you value them. Answering customer questions is also a great way to address specific customer pain points and influence their purchase decision process.

User-Generated

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

According to Sprout Social , 74% of shoppers make buying decisions based on social media. I would love to hear your thoughts! The post 4 Key Marketing Metrics for Social Media That Will Prove ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Conversions.

Social Media Marketing

Adobe Experience Cloud Blog

JANUARY 2, 2019

That’s something that modern-day shoppers now expect, according to a report by Segment. The post How We Boosted Conversions 4x by Revolutionizing the Form appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Final Takeaways. Revolutionizing something as staple as the form isn’t easy.

Thought Leadership

Neil Patel

DECEMBER 4, 2020

According to a study by Feedvisor, about 74% of ecommerce shoppers go to Amazon first for any purchase they want to make. Thought Leadership on Amazon Marketing. Every marketer knows the power of thought leadership. It’s one thing to have your store properly set up and your products accurately listed.

eCommerce

Adobe Experience Cloud Blog

JULY 20, 2017

The first day, they offered 24 varieties to shoppers. The post When and Why to Use Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Consider the famous study in which researchers set up a display table of jam in a local grocery store. On the second day, they offered only 6.

User-Generated

Adobe Experience Cloud Blog

APRIL 23, 2018

Instead, its personal stylists handpick items from across the chain for specific shoppers. The post 3 Highly Effective Ways to Tell Your Brand’s Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’d love to hear about what you’ve done in the comments.

User-Generated

Adobe Experience Cloud Blog

MARCH 21, 2016

But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. What goes into this “secret sauce” of customer retention ? Is there a recipe for taking a business model and product from good, to one that customers can’t live without?

Customer

Sprout Social

MARCH 9, 2023

Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform. Executive members of an organization typically communicate externally through social media, media appearances and talks at conferences.

Communications

Martech

MARCH 22, 2023

Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals. Look for propensity to purchase. Expect the same if the economy stutters.

Marketing Strategy

CXL

MAY 27, 2022

Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Thought Leadership

Set Up

APRIL 19, 2022

I was fascinated by brand strategies used to market products to the grocery shopper. Follow thought leadership and advice from marketing leaders like the ones listed above by subscribing to the Set up newsletter. KEY TAKEAWAYS: Take risks + learn. Be open to where your career will take you. Get the latest scoop!

Direct Mail

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Innovative retailers are exploring new ways to use this technology, such as sending targeted offers to shoppers when they are near the store or showing off items in stock that they might have been browsing online in the past. Hanging around near a designer display? You might receive an offer, right then and there, for 20% off.

Digital Marketing