Social Media Examiner

MAY 29, 2023

Wondering how to set up a complete social listening and response workflow, without paying for expensive tools? In this article, you'll learn how to set up social listening on Facebook, Instagram, and LinkedIn—without third-party tools.

Branding 91

Branding Marketing Marketers 91

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Health 141

Health Product Digital Marketing Branding 141

Businesses Grow

APRIL 17, 2023

this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media community. This raised many grave security concerns, but there’s also a vital lesson here about the future of social media marketing and social listening platforms.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Hubspot Marketing

JUNE 6, 2023

How Airbnb Earned Millions of Impressions Through Social Listening Earle’s video about the group getting stranded racked up over 3.9 million views, and caught the attention of the social media team at Airbnb who quickly sprung into action. In this instance, Airbnb demonstrated social listening.

Email Marketing 109

Email Marketing Advertising Advertisers Branding 109

Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Up-to-date and timely (given that it comes directly from social media).

Marketing 135

Marketing Marketers Analytics Health 135

Content Marketing Institute

SEPTEMBER 20, 2021

It’s time to amp up your social listening efforts. Continue reading → The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.

Content Marketing 139

Content Marketing Branding Marketing Marketers 139

Sprout Social

SEPTEMBER 9, 2020

It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? You asked, we listened. The Social Media Manager.

Health 126

Health Food Acquisition Marketing Digital Marketing 126

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. Get comprehensive insights with Sprout Social.

Gen Z 127

Gen Z Entertainment Food Health 127

Neil Patel

SEPTEMBER 30, 2021

Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “ dark social ” that you don’t know about. What Is Social Listening? “But isn’t that run-of-the-mill social media monitoring?” ” you ask.

Social Media Marketing 101

Social Media Marketing Branding Management Price 101

Sprout Social

FEBRUARY 20, 2020

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Olivia Jepson Sprout Social Media Strategist. Get to the heart of what listening is all about: your audience and customer.

User-Generated 120

User-Generated Management Product Education 120

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s time to start getting other departments jazzed about the power of social listening tools. .

PR 94

PR Manufacturing Food Place 94

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. What is online social listening?

B2C 100

B2C Promotion Place Branding 100

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. Listening isn’t a fad and it’s not going away as long as there are online discussions to monitor. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here.

Marketing 104

Marketing Marketers User-Generated Product 104

Sprout Social

MARCH 13, 2019

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. That is, if you’re listening. Think about it.

Place 105

Place Industry Insights Analytics Branding 105

Sprout Social

MARCH 21, 2019

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Competitive intelligence.

Key Performance Indicator 96

Key Performance Indicator Health Influencer Marketing Market Research 96

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. Now, let’s get to how to respond to that listening and monitoring.

Influencer Marketing 111

Influencer Marketing Price Branding Product 111

Trade Press Services Newsletter

APRIL 4, 2024

More than 504 million people listen to podcasts around the globe and almost half of listeners reside in the United States. Research shows that around 144 million Americans listen to podcasts monthly. Listen to a few episodes to get a feel for the show’s format, rhythm, and focus. Preparation is key.

Thought Leadership 297

Thought Leadership Communications Product Branding 297

Sprout Social

JULY 30, 2018

As social marketers, we’re always looking for new approaches to identify and reach likely buyers. Which social networks do our likely buyers use most? Here’s how using a social media listening solution can help. Which social network has the highest volume of conversation for this particular brand?

User-Generated 91

User-Generated Market Research Branding Product 91

Sprout Social

FEBRUARY 20, 2019

This post Social media listening: Your launchpad to success on social originally appeared on Sprout Social.

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75

Sprout Social

MARCH 3, 2017

As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations. This week at #SproutChat , our community learned how to be a better listener.

Branding 84

Branding Management Customer 84

Sprout Social

FEBRUARY 19, 2019

This post How social listening powers real connection with your customers originally appeared on Sprout Social.

Customer 75

Customer 75

Sprout Social

JANUARY 25, 2017

Social media is great for branding and customer service , but don’t overlook its value for lead generation as well. One of the best ways to find and generate leads is through social listening. Since people openly share information on social media, you’ll get a deeper understanding of what makes them tick.

Analytics 78

Analytics Food Place Branding 78

Zumvu

APRIL 13, 2023

As businesses edge towards their post-pandemic recovery, marketing budgets are seeing a slow return. The average marketing spend boosted from 6.4 percent to 9.5 percent of company revenue.

Marketing 52

Marketing Marketers 52

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media Marketing 115

Social Media Marketing Gen Z Health Marketing 115

Jeff Bullas

JANUARY 22, 2023

If you purchase fake Spotify plays, or a bot to automate everything, then there is not a good chance that they are actually going to listen to your music. The less listen time that you get on your tracks, the less likely Spotify is to rank you well in their recommendations. How do you buy Spotify plays & monthly listeners?

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Rock Content

JANUARY 8, 2018

“You were born with two ears and one mouth for a reason…so that we can listen twice as much as we speak.”. Translate into the context of B2B sales – and it is clear why listening is so important. Listening for insights and buying signals in order to deepen engagement.

Whitepaper 51

Whitepaper eBook New Technology Education 51

Zumvu

JANUARY 11, 2022

Just about any business has a social media presence. Regardless of which platform, it's almost impossible to grow a brand's online presence without a social media presence.

Branding 52

Branding 52

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Copywriting 104

Copywriting Education Energy Health 104

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Analytics 102

Analytics Social Media Marketing Law Product 102

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Hootsuite can help.

Management 80

Management Price Analytics User-Generated 80

Buffer Marketing

FEBRUARY 14, 2024

  Podcasts for the social enthusiast, aspiring or professional Soulcial Scoop If you are an entrepreneur keen to manage your business sustainably and successfully, then Soulcial Scoop by Katie Tovey-Grindlay is for you. This podcast features conversations with thinkers and innovators shaping the social media landscape.

Entertainment 93

Entertainment Health Influencer Marketing Education 93

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape. This will deepen your connection.

Management 90

Management Branding PR Food 90

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 115

SEO PR Branding Customer 115

Martech

MARCH 14, 2024

Q: Can’t we measure customer experience by doing some social listening and sentiment analysis? A: Yes, you can measure CX with social listening and sentiment analysis. An item to keep in mind is that if a brand is using owned channels for social listening, the results can be skewed.

Transform 96

Transform Customer Journey Analytics Customer 96

Search Engine Land

FEBRUARY 2, 2024

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. People have said that podcasting had peaked, but we are predicting huge growth, and with listeners now in the mainstream, there has never been a better time to start a podcast and begin connecting with your customers,” Fraser added.

SEO 115

SEO PR Entertainment Health 115

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Soon, subsequent Tweets questioning the health of SVB went viral.

Gen Z 76

Gen Z Branding Health Finance 76

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !)

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121