Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. This comprehensive guide examines the top contenders for content curation software. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Management 75

Management Price Analytics User-Generated 75

AWeber

APRIL 23, 2024

You invest a lot of time and effort into building a successful social media community for your brand. For many brands, the key to generating traffic, conversions, and sales from social media is all about their link in bio. Discover the best Linktree alternatives for any social media audience in the guide below.

User-Generated 68

User-Generated Analytics eCommerce Price 68

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 79

Social Media Marketing Key Performance Indicator Influencer Marketing Management 79

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 96

Customer Social Media Marketing Analytics User-Generated 96

Search Engine Land

APRIL 8, 2024

Content promotion (social ads, influencer marketing, etc.). Technology (content management systems, analytics tools, etc.). Tools like Google Analytics 4 are your best friend for tracking these metrics. Platforms like Semrush and Ahrefs also offer robust content analytics. Staff salaries. Leads generated. Conversion rate.

Content Marketing 120

Content Marketing User-Generated Customer Journey Marketing 120

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Orbit Media Studios

FEBRUARY 28, 2024

Here is a quick guide to finding and fixing website dead ends. When they include the right key elements , they provide clarity (answer questions, address objections), supportive evidence (social proof, data, success stories) and simple calls to actions that trigger visitor psychology. Media sites always do this.

eCommerce 128

eCommerce Shipping Analytics Place 128

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Buffer Marketing

APRIL 11, 2024

Which emails, social posts, or web pages are people viewing and interacting with? Google Analytics (free): Your most popular web pages and how people are landing on your site. Social media platform analytics (varies): How many new followers you have, and which posts they like most. They automate repetitive tasks.

Energy 107

Energy Marketing Marketers Direct Mail 107

AWeber

APRIL 11, 2024

Social media brand awareness can deliver huge advantages to businesses. But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging. What is social media brand awareness?

Non-Profit 82

Non-Profit Branding Entertainment PR 82

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. 1 Social Media Tool Create. Free 30-Day Trial What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile.

Analytics 123

Analytics Social Media Marketing Promotion Place 123

AWeber

JANUARY 30, 2024

Discover some of the most successful tools for ecommerce businesses in this guide to the best ecommerce tools to boost profits and save time. The apps in this guide were chosen based on a combination of their reputation for performance, reliability, and happy customers. Provides a cohesive customer experience across multiple channels.

eCommerce 95

eCommerce Shipping Price User-Generated 95

Hootsuite

APRIL 17, 2024

Other social media platforms like Instagram and Facebook have their own algorithms, too.) Understand your audience If you’ve read any other guides to social media engagement , you know this is always Rule #1. Gather those details, explore our guide to defining your target market , and you’ll be ready to Thread.

User-Generated 82

User-Generated Law Analytics Entertainment 82

Hootsuite

APRIL 11, 2023

A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze. #1 1 Analytics Tool for Growth Beautiful reports. Clear data. SWOT stands for: Strengths.

Analytics 105

Analytics Social Media Marketing Branding Place 105

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

User-Generated 119

User-Generated Social Media Marketing Analytics Customer loyalty 119

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Understanding its functionality is vital to social SEO success.

SEO 111

SEO Gen Z User-Generated Entertainment 111

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. Without social media benchmarks (a.k.a.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? Common examples of dark social are: Private messaging apps (e.g.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Lynton Web

FEBRUARY 21, 2024

Running your brand’s social media accounts can be a busy job, so it’s understandable if you have the urge to hit “copy and paste” across all your channels. Yet, posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. What is Social Media?

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Customers.ai

FEBRUARY 6, 2024

If you have a successful top-of-funnel marketing strategy, you can continue to increase awareness among your target audience and guide qualified prospects toward the bottom of the funnel. As prospects move through their buyer’s journey and get closer to making a purchase decision, some of them will naturally exit your funnel. With Customers.ai

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Analytics 102

Analytics Social Media Marketing Law Product 102

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Automating likes and comments is a recipe for a potential social media crisis.

User-Generated 115

User-Generated Analytics Management Social Media Marketing 115

Hubspot Marketing

AUGUST 21, 2023

Have you been on a time crunch to create social media content? Not only is your content less likely to meet the needs of your audience, but you'll also miss out on the creative social topics and events that can be planned for in advance. Let's take at the benefits of having a social media calendar.

Analytics 98

Analytics Marketing Marketers Social Media Marketing 98

Hootsuite

JANUARY 10, 2023

This guide has the top tools for everyone, from novice marketers to managers of enterprise corporations. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Social media marketing tools. How did you even get here?

Digital Marketing 130

Digital Marketing Non-Profit Price Analytics 130

Hubspot Marketing

MARCH 4, 2024

But is the social media startup worth your time? I sat down with HubSpot’s Manager of Brand Social Strategy and Analytics to find out. Bluesky is one of dozens of social media apps that have popped up in the hopes of X (formerly Twitter) dying off. As well as how and where we show up in the social world.”

Analytics 81

Analytics Management Promotion Branding 81

OnPassive Marketing

NOVEMBER 24, 2023

AI-Powered Data Analytics The core of AI’s impact on marketing lies in data analytics. AI-driven analytics tools are capable of processing vast amounts of data, empowering marketing professionals with invaluable insights that guide their decisions.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

Sprout Social

MARCH 25, 2024

Hashtags are also excellent targeting and analytics tools. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. Sprout Social’s Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy.

Branding 90

Branding Fashion Food Transform 90

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

CRM 105

CRM User-Generated SEO Management 105

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Dig deeper: LinkedIn content analytics: What it is and how to use it 6. You’re in the right place! Why LinkedIn? Why LinkedIn?

Advertising 86

Advertising Advertisers Thought Leadership User-Generated 86

Search Engine Land

AUGUST 23, 2023

Google’s email started with “Your Universal Analytics property needs attention” and went on to say: “The Google Analytics 4 deadline has now passed. Your Universal Analytics property [UA property number] has now stopped processing new data. 1st of my clients got notification today. .”

Analytics 96

Analytics Search Marketers Marketing Marketers 96

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

User-Generated 106

User-Generated SEO Social Media Marketing Analytics 106

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 48

Marketing Strategy Branding Market Segmentation Marketing Mix 48

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media Marketing 80

Social Media Marketing Price Analytics Energy 80

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92