Hubspot Marketing

JUNE 25, 2025

Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. Second, I’ve learned how to train AI tools in my voice and perspective consistently enough that they can now produce strong first drafts that actually sound like me. And, I’m going to show you how.

Copywriting

Scoop.it!

JULY 12, 2024

Keeping your audience interested is essential for any business and creator. It’s a game-changer when it comes to brainstorming new content ideas. It’s a game-changer when it comes to brainstorming new content ideas. AI is now used to optimize the content consumption experience.

User-Generated

SocialPilot

FEBRUARY 19, 2025

Wondering how online reviews impact your business? Review monitoring is essentialnot just for tracking feedback but for building trust, improving customer experiences, and protecting your brand. Picture this : youre running a cozy caf. A negative Yelp review appears, but you dont notice it for a week.

Transform

Vertical Response

SEPTEMBER 29, 2024

Securing email marketing consent is essential for compliance with laws and establishing trust with your subscribers. In this article, we’ll explore what email marketing consent entails, the types of consent, and the best ways to obtain it to optimize your marketing strategy.

Email Marketing

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing

SocialPilot

MARCH 18, 2025

Ever wondered how some businesses rack up positive reviews so quickly across review sites? The answer often lies in incentivized reviews where brands offer discounts, freebies, or rewards in exchange for customer feedback. Some brands have even faced penalties and bans for review manipulation. But is it really that simple?

Shoppers

SocialPilot

FEBRUARY 3, 2025

However, with the rise in fake Google reviews, your business will find it difficult to defend its online reputation. Such f alse reviews can tarnish the reputation of your business , mislead consumers, and disturb search engine page ranking. In this blog, we will answer all your concerns about identifying and reporting fake reviews.

Food

Welcome Software

JUNE 30, 2025

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. The result is an intelligent system that goes beyond simple content generation or data analysis. Okay, so now fast forward to mid-2025. What was once a novelty, is now an imperative.

Transform

Hootsuite

MARCH 31, 2025

TL;DR AI tools WILL improve your efficiency. 80% of social marketers are already using AI in their jobs, so don’t fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. The use of artificial intelligence ( AI ) in social media can be controversial.

User-Generated

Hubspot Marketing

MAY 5, 2025

I was running social media for an organization when TweetDeck hit the market. As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. As I look at AI and how its influencing marketing and social media, it hits me just how far weve come.

Price

Lusha

DECEMBER 9, 2024

It’s about creating personalized, relevant messages that speak to your prospects. This guide will explain B2B email marketing and give you tips to improve your outreach in 2024. Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients.

Email Marketing

Hootsuite

FEBRUARY 14, 2025

The algorithm’s goal is to show users the most relevant and valuable content in order to keep them engaged and on the platform. The algorithm’s goal is to show users the most relevant and valuable content in order to keep them engaged and on the platform. liked or commented), expect more of the same coming your way.

Analytics

Sprout Social

JULY 22, 2025

The healthcare industry has always thrived on effective communication. Since the COVID pandemic, public and private providers have begun to recognise the fundamental way social media in healthcare practices can boost those communication efforts. What is the role of social media in healthcare?

Health

Hubspot Marketing

APRIL 14, 2025

For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of branding, I go back to my memory of the GameCube boot-up screen and the feelings of joy and anticipation it evokes.

Branding

Jeff Bullas

JANUARY 22, 2023

Twitter is one of the most popular social media platforms, and it’s been that way for years. While it could be thought of as cutting corners, there are definitely some do’s and don’ts to make sure you get the right Twitter followers to benefit your account. Let’s dive in!

Entertainment

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Benefits to a Brand Social Media Policy.

PR

Adobe Experience Cloud Blog

FEBRUARY 6, 2017

It’s true, many brands invest valuable time and resources into building their online reputations over the years, but sometimes it takes just one foolish mistake for it to come crashing down. From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders.

Thought Leadership

Hootsuite

MAY 1, 2023

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. What is social media governance?

Social Media Marketing

Hootsuite

SEPTEMBER 23, 2020

Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple. Especially for social marketers working in regulated industries like healthcare and finance. Privacy and data security.

Law

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Copywriting

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media.

Law

Hootsuite

OCTOBER 5, 2023

Social media mistakes happen. We’re talking fines, disciplinary suspensions, referrals to state authorities, or even total bars from your industry. We’re talking fines, disciplinary suspensions, referrals to state authorities, or even total bars from your industry. Never heard of Proofpoint Social before?

Manufacturing

Neil Patel

OCTOBER 14, 2020

It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience.

User-Generated

Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use.

Health

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract?

Law

Hootsuite

MARCH 26, 2020

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. Crisis communication.

Health

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. During A/B testing, only a portion of your audience sees each test.

User-Generated

Buffer Marketing

DECEMBER 6, 2023

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why. A thread on how to answer.   I was stunned at the reaction, and it caused me to reflect on how and why some posts get way more engagement than others. In Here's how.

Copywriting

Hubspot Marketing

APRIL 29, 2022

That's 300 opportunities to market yourself and your business in those individual emails you send. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you're working on.

User-Generated

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. With this guide, you won’t need to trek out at dawn to launch your campaign — you can do it right from your computer or phone.

Influencer Marketing

Content Marketing Institute

NOVEMBER 21, 2017

Miss Manners hasn’t written the handbook on how to be a good guest blogger. If your content marketing strategy includes guest blogging , you’ll set your efforts up for success if you (or your writer) understand how to be a good guest. But there’s a unique golden rule for guest bloggers: Read the guidelines.

Management

Neil Patel

DECEMBER 22, 2022

Which three words describe content and websites that deliver outstanding value? E-A-T signals what Google and potential customers are looking for—expert-level content that answers all the right questions. This blog post might make you a little hungry to know more about the elements of E-A-T and how it helps your SEO efforts.

Real Estate

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining. In fact, less than 11% of social messages receive a response.

Advertising

Hootsuite

APRIL 1, 2020

Learn how to go live on YouTube, plus tips, tricks, and ideas for making your broadcast successful. Learn how to go live on YouTube, plus tips, tricks, and ideas for making your broadcast successful. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Promotion

Hubspot Marketing

JUNE 24, 2024

“Lead nurturing is like gardening,” says Banish Angural , founder of Banish Media. It’s difficult to take a prospect from not knowing about your company to making a sale without warming them up. Table of Contents What is a lead nurturing email? Table of Contents What is a lead nurturing email?

Whitepaper

Hubspot Marketing

JUNE 17, 2024

While I understand how unsettling it can feel to have a tool that seems to do your job better than you (the expert), I’ve recognized that AI is actually just helping me do my job better and faster. In this way, AI is not only improving productivity but also helping to make your job more enjoyable.

Product

Hubspot Marketing

AUGUST 7, 2019

Now, think about how protective you are of your personal information. A targeted, well-crafted landing page with a solid format and sound copy will get almost anyone to do your desired action. A targeted, well-crafted landing page with a solid format and sound copy will get almost anyone to do your desired action.

User-Generated