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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

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How social listening increases customer advocacy: 6 examples

Hootsuite

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates. Stay on top of things, grow, and beat the competition.

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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

It Lowers Customer Acquisition Cost Whether your company relies on traditional marketing, paid channels, or outbound sales, average customer acquisition costs aren’t cheap. Relationship marketing efforts can help you keep those costs in check. When done well, relationship marketing doesn’t just attract loyal fans.

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Social Media for Business: Strategy, Tools & Best Practices for 2025

SocialPilot

Problem 4: “Traditional marketing is too expensive — and kind of hit-or-miss.” Traditional marketing remains relevant for many businesses targeting older or less digitally engaged demographics. Through TV advertisements, print media, billboards, and more, you may have already been reaching out to your audience in mass.

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How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Member spotlights celebrate achievements and build community by showcasing real people who've experienced transformation through your programs.

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Understanding Non Profitable Organizations: Key Insights and Strategies

Vertical Response

Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise. Therefore, a well-rounded marketing mix, including content marketing, social media marketing, and event marketing, is crucial for sustaining engagement and support.

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Viral marketing: Is there a recipe for going viral in 2025?

Hootsuite

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. Make us go viral.