Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 98

Education Marketing Strategy Branding Energy 98

Sales Force: CMO

AUGUST 1, 2022

Read on to learn how Elinewinga and her team are continuing to pursue their mission and help families and children. EE: ZTT provides resources to early childhood professionals, including a membership program, professional development, continuous education certification, and an annual conference. Do they work together?

Transform 52

Transform Communications Management Place 52

Neil Patel

SEPTEMBER 7, 2020

That ONE project that never seems to end. Nothing goes as planned and missed deadlines lurk around every corner. You can’t remember the last time you laughed. Your boss is mad and your employees stumble around trying to figure out what to do next. You drive home wondering what went wrong and why the universe is working against you.

Management 144

Management Price Real Estate Communications 144

Rock Content

JUNE 27, 2023

Via thorough observation and analysis, our SEO team recognized that our top-of-the-funnel educational content, which had served us well for years, would not be sufficient for the new task of generating more conversions. Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses.

SEO 97

SEO User-Generated Transform Education 97

Hubspot Marketing

JUNE 28, 2023

This could be through routine tasks, on-the-job training, or even continued education funded by the company. Provide evidence of your hard skills through certifications and training. That’s a significant percentage, and it’s all because of skill gaps. Sometimes, it’s not there, making it even worse.

CRM 89

CRM Digital Marketing Management User-Generated 89

Duct Tape Marketing

AUGUST 29, 2017

In order to map out your customer journey, you must understand who your audience is, and I mean really understand their wants, needs and pain points, as well as the types of questions they’d ask themselves before they even seek a solution like yours. Types of content: Blog posts answering common client challenges (to help boost SEO).

Customer Journey 58

Customer Journey Customer Whitepaper eBook 58

Duct Tape Marketing

APRIL 11, 2022

They reduce the amount of work we have to do to find the right solution to our problem, and they come prepackaged with answers to common questions: Will they work? But you've also got to think about increasing leads, and that is where referral programs come in. But wouldn't they be even happier if they could get something more?

Real Estate 87

Real Estate Price eBook Customer 87

Duct Tape Marketing

JANUARY 3, 2023

More About The Agency Certification Intensive Training: Learn more about the Agency Certification Intensive Training here. Marketing Podcast with John Jantsch. I’ve been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones.

Customer 87

Customer Marketing Marketers Advertising 87

Duct Tape Marketing

JULY 16, 2012

In this step you must move towards gaining permission to continue a conversation. Buy tactics – give more than promised, add a bonus, create a new customer kit, look for ways to get increase education for more than the buyer, make it easy to for buyer to sell the solution internally.

eBook 64

eBook Manufacturing Education Marketing 64

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Sachs Marketing Group

AUGUST 16, 2023

By implementing measures like SSL certificates, regular updates, strong passwords, regular backups, scanning, utilizing security tools, and hiring professionals, you can safeguard your site against potential threats and breaches. Without an SSL certificate, any information entered on your site can be intercepted by third parties.

Education 52

Education Health Management New Technology 52

Duct Tape Marketing

DECEMBER 5, 2018

John Jantsch: You know the CrossFit brand is an amazing, powerful brand and if you were a gym owner and you started a CrossFit Box or gym, there was a lot of power in that. But, there was also some negative that eventually came with that. In this week’s episode of The Duct Tape Marketing Podcast, I visit with Matt Scanlon. Check it out.

Management 56

Management Health Non-Profit Education 56

Duct Tape Marketing

DECEMBER 28, 2022

Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. More About The Certification Intensive Training: Learn more about the training. In this episode of the Duct Tape Marketing Podcast , I interview Dan Franks.

Advertising 50

Advertising Advertisers Promotion Communications 50

Hubspot Marketing

FEBRUARY 7, 2024

There are a lot of educational resources out there to read and watch that will help you build your knowledge of SEO. You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know? I this post, I'll walk you through the basic vocabulary you need to know and tips for learning SEO on your own.

SEO 88

SEO CRM Analytics User-Generated 88

Hubspot Marketing

AUGUST 25, 2022

Your website inspiration journey starts here. Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions. But one major decision that takes time, diligence, and a great deal of inspiration is the design of your website. Keep in mind that web designs are fluid and change often.

Transform 145

Transform Place Promotion Product 145

Duct Tape Marketing

FEBRUARY 16, 2023

David is an Author, Speaker, Educator, Consultant, and Business Buy/Sell Process Coach who works with people to help them prepare and sell their businesses privately or buy a business privately or via a business broker. Questions I ask David Barnett: [1:38] What are the steps someone needs to take to get their business ready to sell? [3:57]

Non-Profit 81

Non-Profit Price Education Manufacturing 81

Hubspot Marketing

DECEMBER 8, 2023

Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with examples.

SEO 112

SEO User-Generated Thought Leadership Education 112

Digital Marketer

JANUARY 2, 2023

Write them down and keep them somewhere so you can continually reference them throughout the year. The Industry’s Most Comprehensive E-Commerce Marketing Certification For The Modern Marketer. Digital marketing is becoming more and more competitive. According to Census Bureau’s data , almost 5.5 Create a Sales Plan.

User-Generated 86

User-Generated Affiliate Marketing Analytics Digital Marketing 86

Sprout Social

AUGUST 16, 2023

Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014.

Branding 68

Branding Transform User-Generated Management 68

Hubspot Marketing

FEBRUARY 21, 2019

As for me, I’d grab an old keepsake box filled with things from my childhood, a necklace from my boyfriend, my phone and computer (for pictures and writings!), and an old Iowa sweatshirt of my dad’s. But I’d also have to say that my identity, social security number, credit cards, and bank accounts are valuable to me. Cybersecurity Terms to Know.

Non-Profit 106

Non-Profit PR Law Education 106

Neil Patel

OCTOBER 9, 2020

From two agents wasting time on the same request to customers or employees sitting around for hours waiting on an answer, things can get really hectic without the right tools and software. And it could even damage your reputation forever. You don’t want that and I don’t want that for you, either. How to Choose The Best Help Desk Software For You.

CRM 120

CRM Price Communications Management 120

Duct Tape Marketing

MARCH 1, 2023

A New Generation of AI: ChatGPT written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about a trend that has gotten so high in the past few months, ChatGPT. Topics I Cover: [01:51] What is ChatGPT? [03:38]

SEO 78

SEO Marketing Strategy Education Product 78

Litmus

SEPTEMBER 18, 2020

Today’s live sessions covered email deliverability, marketing in 2020’s “New Normal,” AMPscript, and our first-ever Email First Awards and Litmus Certifications. As the “New Normal” continues its takeover, how can marketers create opportunities and continue to deliver value for their customers and business? catches up.

Email Marketing 66

Email Marketing Law Price Health 66

Marketing Insider Group

JULY 28, 2020

How do you get everyone on board with real agility vs. continual last-minute pivots? How do you get everyone on board with real agility vs. continual last-minute pivots? Training and Education. Are there any Agile certifications you recommend? Many of them are questions I hear quite often, so I’ve collected (and answered!)

Marketing 100

Marketing Marketers Transform Management 100

Hubspot Marketing

DECEMBER 1, 2023

I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless.

eCommerce 103

eCommerce Marketing Marketers Manufacturing 103

Unbounce

FEBRUARY 11, 2019

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. Industry: Education. And a messy one can hurt them.). Pretty simple, right? Test new ideas using A/B testing.

Education 145

Education Promotion Place Product 145

Unbounce

MAY 6, 2024

/ Conversion optimization How to increase conversion rates: 26 effective tips and strategies By Josh Gallant. Updated on April 30, 2024. 21 min read Ultimately, every business wants a better conversion rate—shocking, we know, but someone had to say it. Jokes aside, boosting landing page conversion rates is a headache every marketer has faced.

User-Generated 52

User-Generated Non-Profit Customer Journey Analytics 52

Moz

MAY 23, 2019

From this data, we know that the average e-commerce conversion rate is between 2 percent and 4 percent; but we don’t want to be average, do we? Let’s break down some suggestions you can use to improve your site faster. Fix your analytics. You can achieve this by creating heat maps , session recordings, conversion funnels, and user polls.

Shipping 63

Shipping Price Shoppers User-Generated 63

Hubspot Marketing

MAY 26, 2023

Your email subscribers have already expressed interest in similar content offers, and if this new ebook continues to provide value for problems they need help with, this is another opportunity to continue engaging them. Content offers, like ebooks, can convert your existing traffic and even attract new traffic.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Hubspot Marketing

JANUARY 11, 2023

It should contain details of your employment and education as well as your unique value proposition. Depending on the company and the job, you can also add skills, certifications, and other sections to your marketing resume. In this article, we'll show you both new-aged and tried-and-true methods for building the perfect resume.

Management 144

Management Marketing Marketers Inbound Marketing 144

Marketing Insider Group

JUNE 15, 2020

Creating a report that has real meaning for B2B marketers is challenging. With trillions of data points and millions of quotable stats available within a few keystrokes or the tap of a finger, producing something of relevance and value gets harder every year. Now that I’ve set the table, let’s sink our teeth into some juicy insights. By the People.

Whitepaper 114

Whitepaper Information Technology Manufacturing Marketing 114

Unbounce

NOVEMBER 7, 2019

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet.

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

CXL

OCTOBER 31, 2022

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Leverage Lookalike audiences to reach new customers 2. Build your first iterations based on customer research (and be prepared to throw it out the window) 3.

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85