Jeff Bullas

JANUARY 29, 2023

Before you buy Instagram followers, read this… I’m sure you’ve heard all the facts and figures. Instagram is killing it on numerous levels when it comes to user engagement and brand ROI. So, is it too late to make a splash on Instagram? So, is it too late to make a splash on Instagram?

User-Generated 264

User-Generated Management Price Customer 264

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 100

Branding Fashion Food COS 100

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 102

Thought Leadership Real Estate User-Generated Food 102

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. With this in mind, any platform with a “search” bar could yield potential as part of a search advertising strategy. However, the search landscape is evolving rapidly.

Advertising 120

Advertising Advertisers Gen Z eCommerce 120

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. The short-form video format has quickly become a favorite of both brands and consumers. Let’s dig in.

Branding 86

Branding Fashion Food Transform 86

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

Advertising 97

Advertising Advertisers Transform User-Generated 97

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Around 98 percent plan to do the same this year, as well, making social media shopping an important consideration for marketers.

Shoppers 77

Shoppers Gen Z Digital Marketing User-Generated 77

Hubspot Marketing

MARCH 5, 2024

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. These insights help you understand your competitors’ strengths, weaknesses, and strategies.

Education 84

Education Communications SEO Social Media Marketing 84

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Best Time to Post Reels on Instagram: Why Does It Matter?

Analytics 104

Analytics Branding Promotion Marketing 104

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. For a third quarter in a row, CPMs on Instagram dropped.

Advertising 104

Advertising Advertisers Retail User-Generated 104

illumin

APRIL 11, 2024

Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements. With its huge success, this content is worth celebrating outside the boundaries of social media as well.

Branding 127

Branding Entertainment Advertising Advertisers 127

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Rock Content

MAY 14, 2024

Building a loyal following on key social media platforms like Instagram is essential for brands looking to stay relevant in 2024. Instagram’s sheer popularity and diversity make it a terrific place to connect with any target audience. It also offers marketers and creators a wealth of different content options.

Key Performance Indicator 52

Key Performance Indicator Digital Marketing Social Media Marketing Branding 52

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Social Media Examiner

APRIL 24, 2023

Need to update your Instagram marketing? In this article, you’ll discover which Instagram content types will improve organic reach, engagement, and lead generation. In this article, you’ll discover which Instagram content types will improve organic reach, engagement, and lead generation.

Marketing 106

Marketing Marketers 106

Search Engine Land

DECEMBER 15, 2023

Video content is hugely popular on Instagram , with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to returns.

Real Estate 98

Real Estate User-Generated Fashion Branding 98

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 61

Branding Fashion Food COS 61

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Let’s get into it.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

SocialPilot

APRIL 26, 2024

“The key to success is not in spending time, but in investing it.” To achieve this, you need a good scheduling tool to help you stay on point with a consistent content calendar and regular posting, which is the backbone of social media success. These famous words by Stephen R Covey are especially true when it comes to social media.

User-Generated 90

User-Generated B2C Promotion Analytics 90

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. LinkedIn: Marsha Collier (12.8K

eCommerce 109

eCommerce Transform Retail Shoppers 109

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It offers a road map to navigate success through the competition.

Influencer Marketing 87

Influencer Marketing User-Generated Education CRM 87

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 90

Influencer Marketing Fashion Marketing Marketers 90

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. There was a time when Instagram was all about sharing what you were up to then and there. When you want to schedule Instagram reels , there are many options to choose from. How to Schedule a Reel on Instagram?

Transform 84

Transform User-Generated Analytics Management 84

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Digital Marketer

APRIL 14, 2023

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. They may even like it and follow brands they adore.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Hubspot Marketing

OCTOBER 16, 2023

Among the frontrunners is Threads, Instagram's newly-developed social media hub. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. Connect your Instagram account. Well, kick back, read on, and allow us to explain.

Social Media Marketing 97

Social Media Marketing Marketing Marketers Promotion 97

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 123

Influencer Marketing Affiliate Marketing Marketing Marketers 123

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 104

Advertising Advertisers Retail Price 104

Hubspot Marketing

JANUARY 22, 2024

You have new goals to reach and new strategies to execute. But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Buffer Marketing

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches. OK, I’m going to call it: Threads is here to stay. Follow along with our transparent roadmap for progress.

User-Generated 122

User-Generated Promotion Management Communications 122

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales.

Influencer Marketing 86

Influencer Marketing Non-Profit Communications Price 86

Hubspot Marketing

OCTOBER 13, 2023

With all that consumption, more businesses turn to social media to market to their audiences. But marketing is just one aspect of the buyer's journey — what about sales? One of the best examples of social commerce is the ability to click on a product and checkout from a social media site, like Instagram or Facebook.

Gen Z 116

Gen Z Shipping Millennials Product 116

Buffer Marketing

JANUARY 3, 2024

I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. My business started off as a small, experimental project nearly a decade ago. The early version of my store, A Jar of Pickles , was very low budget.

Manufacturing 103

Manufacturing Key Performance Indicator Retail Shipping 103

Neil Patel

AUGUST 23, 2021

Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Niche: Digital marketing. Niche: Digital marketing with a side of entrepreneurship. We know the feeling. Follower Count: 269k.

Transform 128

Transform Marketing Marketers Digital Marketing 128