Buffer Marketing

AUGUST 14, 2024

Features like tags and a Kanban board view make it easy to organize this library, helping you turn it into a flexible space that works for you. With Buffer’s engagement tools, you can keep track of comments on Facebook and Instagram. An important consideration here is what channels each tool works with.

Management 114

Management Price Analytics User-Generated 114

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. Depending on your Hootsuite plan, you can add between 2 and 20 social accounts per network (Facebook, Instagram, and X) to your watchlist. And that’s it!

Analytics 119

Analytics Price PR CRM 119

The Marketing Operations Leader

JANUARY 14, 2025

Inconsistent UTMs = Dirty data: “facebook” vs. “Facebook,” missing parameters, or random naming conventions lead to messy, unreliable reports. If you don’t have a clear UTM framework, naming conventions, and tools to automate tagging, you’re setting yourself up for failure. Try out UTM.io

Marketers 130

Marketers Marketing Customer Journey Analytics 130

Buffer Marketing

APRIL 29, 2025

Instagram shopping lets you tag products in your posts and link them directly to your product catalog. You should also make your refund and return policies easy for people to find on your website, Facebook, or Instagram accounts. Simply tap on products in the photo, and then tag products from your catalog. 

Gen Z 115

Gen Z Influencer Marketing Manufacturing User-Generated 115

Orbit Media Studios

AUGUST 6, 2024

Explicit vs. Implied consent This determines when the consent banner tells the Google Tag Manager to trigger all the marketing tags, if you have it set up properly. Some tips: Make sure to be consistent with your UTM tagging, and always use lowercase letters in your UTM parameters since GA4 is case-sensitive.

Analytics 134

Analytics Law eCommerce Place 134

Buffer Marketing

JANUARY 8, 2025

Whether you use built-in features that enable crossposting between platforms (like you can between Meta platforms Facebook , Instagram , and Threads ) or a social media management tool like Buffer , you can create posts once and share them everywhere your audience hangs out. However, LinkedIn users tend to use just one or two relevant tags.

Energy 123

Energy Management Analytics Communications 123

Martech

FEBRUARY 4, 2025

Ensure proper tag coverage When web pages lack proper tagging, such as missing GA4 tracking code or incorrect implementation, GA4 cannot accurately attribute traffic sources. Use the Tag Coverage Summary report, which includes tabs like: Included pages. Not tagged. The tag coverage summary report has some limitations.

Analytics 119

Analytics Place Management SEO 119

Buffer Marketing

NOVEMBER 4, 2024

Facebook 2. Facebook 3.65 billion MAU Facebook  is the largest social networking site, with over 3 billion people using it monthly, according to  Statista. This means roughly  37 percent  of the world’s population are Facebook users. Jump to a social media platform: 1. WhatsApp 3. Instagram 5.

Branding 125

Branding Social Media Marketing User-Generated Advertisers 125

Marketing Insider Group

AUGUST 27, 2024

This tactic includes using relevant keywords, optimizing meta tags, and ensuring fast load times. A well-optimized website attracts more visitors and keeps them engaged. Implementing SEO best practices is crucial for higher search engine rankings. High search rankings make it easier for potential customers to find you.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Buffer Marketing

JULY 18, 2024

It also generates an on-page SEO report that includes the web page's: Title Meta description Word count Headers Hreflang tags Canonicals OG tags This makes analyzing any page much easier and faster. You can also get suggestions for general SEO improvement for content like meta tags and URL slug.

SEO 123

SEO User-Generated Analytics Price 123

Backlinko

JULY 22, 2024

Additional ways to do audience research include: Forums and social media groups: Explore relevant Facebook groups, Reddit, Quora, and industry-specific forums. This includes: Page title (H1) Subheadings (H2–H6) Body text Title tags Meta descriptions This helps search engines understand what your content is about.

SEO 120

SEO Law User-Generated Analytics 120

Sprout Social

JANUARY 15, 2025

Shoppable tags in Posts or Stories can track product purchases. Facebook: Influencers and creators can add affiliate links or stories to Posts, Stories and Facebook Groups. They can also share third-party links during Facebook Live events. X (formerly known as Twitter): Share affiliate links or promo codes in posts.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Buffer Marketing

AUGUST 28, 2024

How to get your first 1,000 followers on Facebook How often should you post : 1–2 posts per day What type of posts get the most engagement : Video Facebook Pages are making a comeback. The easiest way to increase your followers on Facebook is to lead with a community-driven approach.

Entertainment 103

Entertainment Education User-Generated SEO 103

Buffer Marketing

SEPTEMBER 16, 2024

When it comes to  social media platforms , Facebook is as crowded as they come. The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  Is there a best time to post on Facebook?  Ready to jump in?

User-Generated 120

User-Generated Analytics Social Media Marketing Place 120

Martech

JUNE 19, 2025

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). Google Ads, LinkedIn Ads, Facebook Ads Manager), integrated with CRM and sales data to calculate actual customer acquisition and revenue. Vanity metric No.

CRM 87

CRM User-Generated Analytics Customer Acquisition 87

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. Facebook Facebook is the go-to social media for Gen X. Use these insights to build and refine your Facebook marketing strategy.

User-Generated 131

User-Generated Influencer Marketing Marketers Marketing 131

Scoop.it!

OCTOBER 2, 2024

Here are some of the most common types of UGC: Social Media Posts Social media platforms like Instagram, Facebook, Twitter, and Pinterest are rich sources of UGC. You can encourage posts by creating specific hashtags and asking customers to tag your brand.

User-Generated 120

User-Generated Branding Fashion Promotion 120

SocialPilot

JULY 24, 2024

Think about why you click “like” on someone’s Facebook post. This shows organic brand awareness and whether people talk about you in their posts or comments without necessarily tagging you. For instance, if you’re running paid advertisements on Facebook, your cost per click is the amount you pay Facebook for each click on your ad.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Hootsuite

OCTOBER 16, 2024

Rival IQ Best for: Social media managers who crave stats Coolest feature: Free head-to-head reports against individual competitor accounts on Instagram, TikTok, Facebook, and X Price: From $239 per month All about the numbers? Rival IQ’s come a-knockin’.

Analytics 114

Analytics Price Management PR 114

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Sprout Social

NOVEMBER 25, 2024

You can also connect your other social profiles, including Facebook, LinkedIn and Twitter (X). You can also add relevant Instagram hashtags , or tag users and other brands in your caption (e.g. Step 3: Write a caption, add your hashtags and insert any mentions or tags. Include any relevant hashtags, location tags or mentions.

User-Generated 104

User-Generated Analytics Management Place 104

Hubspot Marketing

OCTOBER 28, 2024

I typically go to YouTube and social media platforms like TikTok, Instagram Reels, and Facebook and follow accounts that are within my niche or similar. Pro tip: Encourage consumers to tag your brand on social media anytime they post a video or other forms of content. 15 Business Video Ideas How do I find video content ideas?

Video Marketing 114

Video Marketing Marketers Marketing User-Generated 114

Backlinko

NOVEMBER 1, 2024

Such as in local directories like Yellow Pages and on social media platforms like Facebook. Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. Title tags are what often appear in your browser’s title bar and in search results. Your title tag is a Google ranking factor.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Backlinko

APRIL 29, 2025

Meta tags are snippets of HTML code that live in your webpage’s <head> section. You can think of meta tags as a way to tell Google and other search engines about what your page contains and how they should display it in search results. Some meta tags are more important than others. So Ive covered them here anyway.

SEO 105

SEO Management Product Place 105

Marketing Insider Group

JANUARY 21, 2025

Platforms like Facebook and Instagram will tell you about your followers’ demographics, behaviors, and preferences. Your CTA should encourage readers to share the content on their social media platforms or tag friends who might find it useful. This connection makes your blog posts more appealing and shareable.

Entertainment 113

Entertainment Analytics Place Management 113

Sprout Social

MARCH 27, 2025

Facebook With other social networks at the center of creator marketing conversations, you might be wondering if Facebook is still a viable opportunity. As the largest social network in the world, Facebook influencer marketing is most effective for brands targeting a wide, diverse audience.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Buffer Marketing

JULY 31, 2024

It’s anything you’re tagged on or mentioned in by your audience. You can use social media monitoring tools to track where you’re tagged and where you’re mentioned (but not tagged). These can be subreddits, niche Slack channels, Twitter lists, Discord servers, Facebook groups , or even LinkedIn groups.

User-Generated 107

User-Generated Retail Fashion Management 107

Customers.ai

DECEMBER 17, 2024

Island , our Facebook group of 40K marketers and entrepreneurs who are ready to support you. Use dynamic content like merge tags for names, location-based offers, or purchase history within a single flow. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.

Outbound Marketing 82

Outbound Marketing Law Shipping User-Generated 82

Martech

DECEMBER 6, 2024

Tag prompts by content type and goal. Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook. Document successful prompts in a prompt library. Save templates of high-performing outline formats.

Transform 131

Transform Analytics User-Generated Education 131

SocialPilot

JANUARY 16, 2025

Vital Ranking Signals for Social Media Platforms Facebook : Engagement, optimized business page, location, content shares, and keywords. YouTube : Keywords in titles and descriptions, tags, watch time, engagement, retention rate, transcript, and subscribers. Views : On YouTube, Instagram Reels, TikToks, Shorts, etc.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Marketing Insider Group

OCTOBER 15, 2024

For example, social media users on Facebook, Instagram, and X (formerly Twitter) prefer shorter posts of around 100 characters maximum. Reference your primary personas to understand each group’s preferences, such as their: Preferred social media channels, whether Facebook, Instagram, X, or TikTok.

User-Generated 63

User-Generated CRM Analytics Digital Marketing 63

Marketing Insider Group

MARCH 24, 2025

According to MassageBook , the three main social media platforms are Facebook, Instagram, and TikTok (which have over 3 billion , 2 billion , and 1 billion active monthly users worldwide). Facebook is versatile and can accommodate all these types of content. The right formats will also depend on the social media platform you choose.

User-Generated 75

User-Generated Energy Promotion Place 75

Buffer Marketing

JULY 23, 2025

Instagram has over 2 billion monthly active users — and counting Instagram hit 2 billion monthly active users — and it happened in just over 11 years, reaching the number faster than Facebook and YouTube. That’s less than TikTok (53 minutes), but ahead of platforms like Snapchat and Facebook. also use Facebook 76.9%

Gen Z 99

Gen Z User-Generated Education Place 99

SocialPilot

DECEMBER 23, 2024

Unified Review Management Manage reviews for multiple business locations from platforms like Google and Facebook, all from a single dashboard. Learn About Calendar Notes Tags for Posts Quickly organize and locate posts with tags based on topics, campaigns, or formats. Keep your content workflow efficient and hassle-free.

User-Generated 100

User-Generated Analytics Management Branding 100

Buffer Marketing

DECEMBER 5, 2024

— Anna C Mallon 3 cool Buffer analytics features brands + creators love All your social media metrics in one dashboard Forget hopping between social channels and copy-pasting all those numbers into a spreadsheet — Buffer pulls all your data from Instagram, Facebook, Twitter, and LinkedIn into a single dashboard.

Analytics 108

Analytics Price Social Media Marketing Key Performance Indicator 108

Vertical Response

JULY 14, 2024

Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Use header tags (H1, H2, H3, etc.) Your H1 tag should include your primary keyword and accurately describe the main topic of your page. Facebook: Prefer fewer, high-quality posts.

SEO 80

SEO User-Generated Transform Thought Leadership 80

Search Engine Land

JULY 23, 2024

keyword optimization, meta tags, content quality). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. What does search engine optimization (SEO) include? Off-page SEO: Activities outside the website that influence rankings (e.g., backlinks , social signals).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93