Martech

MARCH 13, 2024

This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Ads with product tags expansion. This month, Meta will introduce ads with product tags to the Facebook Feed (currently available only on Instagram). Advantage+ creative optimizations.

Shoppers 69

Shoppers Advertising Advertisers eCommerce 69

Jeff Bullas

FEBRUARY 19, 2023

Make use of the “description” meta tag 2.3. Use heading tags appropriately 3. In addition, Google processes information included in key content tags and attributes, such as Title tags and ALT attributes. If the words in the title tag match the words in the search query, those words are bolded.

SEO 246

SEO User-Generated Non-Profit Promotion 246

AWeber

APRIL 11, 2024

You’ll find their tips and success stories below, along with 23 ways to increase your brand awareness on platforms such as Facebook, Instagram, and YouTube. Keep reading to discover platform-specific tips for Instagram, Facebook, and YouTube. Facebook brand awareness tips #20 - Long videos Yes, you read that right.

Non-Profit 82

Non-Profit Branding Entertainment PR 82

Buffer Marketing

DECEMBER 20, 2023

Keep Content Organized with Tags 🏷️ Tags help you organize all of your ideas in one place.   Facebook Reels Scheduling📱 With  2.9 billion active users , Facebook is the most popular social network of them all and short-form video is the hottest content format on the block.

User-Generated 101

User-Generated Management Analytics Place 101

Backlinko

MARCH 29, 2024

fb, en_US ) Take, for example, this URL from a Facebook ad that tracks visitor interactions: eu.huel.com/products/huel-black-edition? Use Canonical Tags Help search engines identify the original version of a webpage by using canonical tags. Use Meta Tags and Robots.txt Wisely Use meta tags to control what search engines index.

SEO 86

SEO User-Generated Marketing Marketers 86

Hootsuite

JANUARY 3, 2023

Adding Facebook alt text to your posts is a great way to make your content more accessible and discoverable. To help you get started, here’s how and why to add alt text to your Facebook posts (plus a few examples of great alt text in action). Bonus: Get the Facebook advertising cheat sheet for 2022.

User-Generated 115

User-Generated Place Advertising Advertisers 115

Hubspot Marketing

APRIL 2, 2024

Embed a Facebook Post To embed a Facebook post, do the following: Navigate to Facebook on your desktop browser and go to the post that you’d like to embed. You can embed an external web page using the iframe HTML tag. All embed codes, including the ones for social sites, use iframe tags.

User-Generated 93

User-Generated Place Management Customer 93

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. and then generate an ad tag. This sentiment isn’t limited just to TikTok. And here’s a success story!

Branding 127

Branding Entertainment Advertising Advertisers 127

Search Engine Land

JUNE 16, 2023

Title and description tags still matter Title and description tags are HTML elements that you can customize to reflect the content of your web pages. The text of your title and description tags is displayed in search results. citations), like Yelp, Facebook, Merchant Circle, Citysearch and others. These are big ones.

SEO 117

SEO Shoppers Place Customer 117

Hubspot Marketing

OCTOBER 3, 2022

If you leverage influencer collabs , partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags. Here, we'll cover everything you need to know about these tools and discuss how they can bring your Facebook strategy to the next level. Image Source.

Branding 84

Branding User-Generated Analytics Marketing 84

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. Shopify, OpenCart, GoDaddy, etc.)

Branding 114

Branding Retail User-Generated eCommerce 114

Search Engine Land

OCTOBER 18, 2022

If you’re a creator and are sharing branded content on Facebook Reels, you’ll need to use Facebook’s branded content tool to tag the business associated with the brand or product. Once tagged, your business partner will be notified and receive certain metrics about your post. How it works. What Meta says.

Branding 97

Branding Promotion Product 97

Hubspot Marketing

FEBRUARY 27, 2023

As of 2022, 82% of Instagram users also use Facebook. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. Only 7% of Instagram users in the U.S. Source ) 23. are 65 plus.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy.

SEO 96

SEO Market Trends Branding Communications 96

Hubspot Marketing

JULY 18, 2022

Here, let's explore how three companies have grown their revenue using shopping tools from Facebook, Instagram, and TikTok. Facebook Shops and Pink Tag Boutique. In 2020, Facebook launched Facebook Shops , a free ecommerce tool designed to "create a mobile shopping experience for their audiences."

Gen Z 113

Gen Z eCommerce Fashion Retail 113

Hubspot Marketing

MAY 16, 2023

The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. Social Networking Examples of Major Platforms Facebook: 2.9 Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

JANUARY 29, 2024

Brands are susceptible to counterfeit scams on Facebook, posing a threat to their reputation and consumer confidence. Enhanced Control: Meta is expanding its Rights Manager platform, enabling broader content blocking and introducing image ownership tagging for enhanced control by copyright holders. Why we care. How it works.

Branding 99

Branding Management Advertising Advertisers 99

Martech

OCTOBER 24, 2023

Facebook (69%) Instagram (65%) TikTok (41%) YouTube (39%) WhatsApp (22%) Snapchat (21%) X, formerly Twitter (21%) Pinterest (16%) LinkedIn (9%) Reddit (8%) Messages, comments and tags. Direct message (70%) In-post comments (43%) Tagging or @-mentioning a brand publicly (40%) Story replies (17%) Reasons for contacting.

Branding 115

Branding Customer Journey Shoppers Customer 115

Customers.ai

APRIL 10, 2024

Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. Facebook can only work with the data it has but so can you.

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Hubspot Marketing

DECEMBER 1, 2023

You’re also able to measure the effectiveness of your social selling efforts with the campaigns tool that allows you to tag related marketing assets and content. You can tag or link your products in posts and stories, enabling your audience to discover and purchase items with just a few taps.

Price 94

Price CRM Social Media Marketing Management 94

Hootsuite

APRIL 25, 2023

Facebook Facebook still has more users than any other social media network. But it’s the number of ways Facebook marketing helps you find potential clients that make it a top real estate social media platform. There are also Facebook real estate ads that let you target user by several important factors.

Real Estate 98

Real Estate User-Generated Shoppers Marketing 98

Sprout Social

JUNE 27, 2023

Facebook Facebook reviews or recommendations are where customers share their experiences with you in detail. Sprout enables you to identify, organize and respond to customer reviews from a number of social channels and other sources including Facebook, Google My Business, Yelp, TripAdvisor and Glassdoor.

Branding 128

Branding Customer Key Performance Indicator Fashion 128

Hootsuite

MARCH 27, 2023

Luckily, it’s super easy to share Reels to your Instagram and Facebook Stories. Show your respect by playing it safe and tagging their username in either a link sticker or text. Step 3: Post your Facebook Story Open Facebook and create a new Story with the video you just saved. So you made a great Instagram Reel.

Social Media Marketing 92

Social Media Marketing Analytics Management Promotion 92

Buffer Marketing

APRIL 3, 2024

There’s a reason Facebook has been around for more than two decades — and kept growing every single year.    But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU). 

User-Generated 98

User-Generated Social Media Marketing Millennials Analytics 98

Hubspot Marketing

JUNE 21, 2023

Facebook Live is the second-most popular live stream video platform in the U.S., In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live? Why are marketers so excited about Facebook Live? Users can go live on Facebook from a profile, a Page, a group, or an event.

Promotion 145

Promotion eBook Analytics Entertainment 145

Hootsuite

SEPTEMBER 16, 2022

The best time to post on Facebook, Instagram, Twitter, and LinkedIn. Rather than focusing on which of your Instagram posts performs best, you can see how your Instagram results stack up against your performance on Facebook or TikTok. Tools to use instead of Facebook Analytics. How to make a social media posting schedule.

Social Media Marketing 134

Social Media Marketing Analytics CRM Marketing 134

Neil Patel

JANUARY 4, 2021

Shops can choose to allow purchasing directly from the app, using Facebook Pay, or they use their Instagram shop to point to an off-site e-commerce store. You will then have to connect your Facebook account. Get ready to tag: After getting your Instagram shop set up, the last step Instagram recommends is to start tagging.

Product 145

Product Promotion Target Market Shoppers 145

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Analytics 123

Analytics Advertising Advertisers Marketing Strategy 123

Neil Patel

MARCH 9, 2023

Facebook has just under 3 billion active monthly users. billion of those users participate in Facebook Groups. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participate in the discussion. Who is Your Facebook Group For?

Promotion 112

Promotion User-Generated Advertising Advertisers 112

Hootsuite

OCTOBER 19, 2020

It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight tag. You might know the Insight tag by its aliases: the Linkedin tracking pixel, or the LinkedIn conversion pixel. Does a LinkedIn tag by any other name, uh, track as sweet?

Management 144

Management Analytics Social Media Marketing User-Generated 144

Sprout Social

FEBRUARY 23, 2022

Customizing interactions: Interact with consumers and personalize the shopping experience for them with DMs, tags, and comments. Tagging allows you to showcase your products directly with Instagram photos, videos, Stories, or Reels. Connect your account to an appropriate Facebook Page. Source: Instagram. Shopping ads.

Shoppers 130

Shoppers Customer eCommerce User-Generated 130

Hubspot Marketing

MARCH 21, 2023

When you reach the page to add a caption, tags, and location, tap "Advanced Settings" at the very bottom. To do so, simply type the "@" sign into your Bio, and then select the account you'd like to tag. You might already know you can tag people in your Instagram posts as (or after) you post new content. Then, click "Done."

User-Generated 145

User-Generated Place Product Branding 145

Hootsuite

AUGUST 20, 2021

If you want to make sure your YouTube videos are being seen by the right people, you need to understand how YouTube tags work. This article will walk you through what tags are on YouTube and why they’re important for both content creators and the platform’s algorithm. What are tags on YouTube? on Google).

User-Generated 144

User-Generated Social Media Marketing Management Marketing 144

Buffer Marketing

OCTOBER 23, 2023

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Product Timestamps for Enhanced Shopping Experience Creators can now add timestamps to tagged products in their videos, enriching the YouTube shopping experience.

Gen Z 81

Gen Z Affiliate Marketing User-Generated Law 81

Neil Patel

JULY 26, 2021

Ever feel like you don’t get the attention you deserve on your Facebook posts? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out. Let’s break it down.

Social Media Marketing 145

Social Media Marketing Advertising Advertisers Education 145

Martech

OCTOBER 12, 2022

In this post we’ll be talking about UTM tagging. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). This is part 7. How is it getting to me?

Analytics 107

Analytics Customer Marketing Marketers 107

Many Chat

MAY 19, 2022

Instagram’s Shopping features—such as shopping tags (product tagging) and Instagram shops—allow businesses to generate sales for their Shopify stores via the Instagram app. Here’s how to start selling your products on Shopify via Instagram Shopping: Step 1: Set up Facebook channel in your Shopify store.

User-Generated 98

User-Generated Shoppers Promotion Product 98