Jeff Bullas

JANUARY 29, 2023

It’s also a favorite platform for influencers, with engagement rates significantly higher than other social platforms. Join the Side Hustle Strategies Membership Community to get the inspiration, resources, and community to start and grow your side hustle. Its support team is responsive, knowledgeable, and helpful.

User-Generated 264

User-Generated Management Price Customer 264

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Marketing 104

Marketing Marketers Place Influencer Marketing 104

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Branding 123

Branding Law Influencer Marketing Entertainment 123

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior.

PR 116

PR SEO Transform Customer Journey 116

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. The result?

Health 123

Health Manufacturing Thought Leadership Product 123

Businesses Grow

NOVEMBER 13, 2023

New research sponsored by word-of-mouth marketing legend Ed Keller shows it’s bigger than anybody thought. You’re about to view influencers and the creator economy in a whole new way … The creator economy mystery Until now, nobody could accurately estimate how many people have monetized their online content efforts.

Influencer Marketing 120

Influencer Marketing Manufacturing Advertising Advertisers 120

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  ”  There are many influencer media kit templates you can use to simplify things, but there are drawbacks to just copy-pasting your numbers into a Canva template.

Influencer Marketing 93

Influencer Marketing Social Media Marketing Price Fashion 93

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Let’s dig in further to see the benefits of intelligent automation.

Marketing Strategy 105

Marketing Strategy Manufacturing PR Marketing 105

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. Analytics departments are being impacted the most, along with legal and compliance, ad operations and programmatic teams, due to their heavy reliance on data.

Transform 110

Transform Advertising Advertisers Law 110

Digital Marketer

APRIL 18, 2024

presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. As we march closer to the 2024 U.S.

Advertising 92

Advertising Advertisers Influencer Marketing Branding 92

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 101

Affiliate Marketing Market Trends B2C Transform 101

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Get the daily newsletter search marketers rely on. Regardless of the reason, traffic will drop when things go wrong. But don’t panic. It’s normal.

PR 115

PR SEO User-Generated Promotion 115

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 98

Influencer Marketing Health Transform Marketing 98

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact.

Customer Journey 130

Customer Journey Email Marketing Marketing Marketers 130

Martech

SEPTEMBER 8, 2023

Getting to all the sessions and programs was impossible even with a small team. Dig deeper: Marketers are reimagining their event strategies Why repurposing event content isn’t widespread In the era of doing more with less, extending the life of event session content seems like an easy win. But one team alone can’t achieve it.

Event Marketing 128

Event Marketing Customer Journey Content Marketing Management 128

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 128

Influencer Marketing Entertainment Marketing Marketers 128

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 138

Personalized Marketing Marketing Marketers Energy 138

Buffer Marketing

FEBRUARY 27, 2024

Whether you’re growing your audience as a full-time gig or side project, a career as a creator doesn’t come with colleagues to grow with and learn from — unless you join one of these communities.  Life as a creator can occasionally be a little… lonely.

Gen Z 92

Gen Z Branding Influencer Marketing Fashion 92

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training. Level: Beginner.

Social Media Marketing 118

Social Media Marketing Price Marketing Marketers 118

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 70

Advertising Advertisers PR Millennials 70

Buffer Marketing

APRIL 17, 2024

So in this article, we'll explore seven ideas – inspired by the recommendations – that B2B companies can use to maximize their LinkedIn presence and inspire their marketing efforts. With a comprehensive LinkedIn marketing strategy, you can tap into this valuable network and elevate your B2B marketing efforts. 

Thought Leadership 91

Thought Leadership User-Generated Communications Promotion 91

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. Neil Patel is one of the top influencers on the web.

Digital Marketing 80

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 80

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place. Why did we choose these KPIs?

Product 131

Product Customer Acquisition Key Performance Indicator Customer Journey 131

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Buffer Marketing

FEBRUARY 19, 2024

  The Threads team quietly published this guide on the Threads Feed AI system on the Meta transparency site, which offers some interesting titbits about how to grow your following on Threads right now.    “When you select this option, you won't see recommended content.”

Law 92

Law Shipping Fashion Place 92

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Key Performance Indicator 103

Key Performance Indicator Transform Marketing Mix Marketing 103

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Growing an Instagram presence organically definitely requires a combination of time and strategizing.

User-Generated 115

User-Generated Analytics Management Social Media Marketing 115

Scoop.it!

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing.

Customer 104

Customer Analytics Marketing Marketers 104

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Marketing 120

Marketing Marketers Customer Journey Traditional Marketing 120

Search Engine Land

OCTOBER 24, 2023

Managing an SEO team usually means that you’re taking on the world with some talented people. So, how can you lead an SEO team effectively, helping to grow their skill sets in the right direction? And, critically, how can you keep your team motivated in a world (wide web) of smoke and mirrors? Some may love to write.

SEO 108

SEO PR Management Energy 108

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. agencies, media, co-marketing). Many well-known cloud-based marketing tools can build lists based on certain criteria.

Management 106

Management User-Generated Analytics Personalized Marketing 106

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. The goal is to use AI to empower human marketers and creatives, not replace them. Dig deeper: Marketing work management: The forgotten essential 2. Optimizing assets for different platforms.

Transform 115

Transform Marketing Marketers Traditional Marketing 115