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How to Use AI for Technical SEO, Straight from HubSpot's Tech SEO Team

Hubspot Marketing

When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network. AI can be leveraged in various ways to help your technical SEO strategy.

SEO 136
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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO 106
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The Importance of Structured Data and Technical Recommendations in SEO

Marketing Insider Group

Structured data and technical SEO recommendations play a pivotal role in helping search engines interpret, categorize, and rank your site more accurately. Technical SEO recommendations improve crawlability, indexation, and page performance. Poor technical hygiene can tank rankings, regardless of how great your content is.

SEO 82
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Link building + technical SEO + CRO = the perfect SEO strategy by Page One Power

Search Engine Land

SEO has reached a pivotal point. Never before has there been a meaningful update followed by one of the most significant document leaks in SEO history. The SEO industry has been turned on its head. This change has brought both challenges and opportunities for SEO professionals. How does technical SEO affect link building?

SEO 91
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Evaluating technical SEO data: Key segmentation approaches

Search Engine Land

When training new technical SEO s, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Commonly used data segments When looking for action items in technical SEO data, you need to be able to segment the data. In SEO, sometimes you have to accept minor issues.

SEO 84
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How to prioritize technical SEO tasks

Search Engine Land

Great content is essential, but technical SEO is the foundation that supports it. Without a solid technical base, getting to Page 1, earning a link in an AI Overview or driving organic traffic will be nearly impossible. Technical SEO often feels like no man’s land. The problem? Can I do it by myself?

SEO 67
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What is generative engine optimization (GEO)?

Search Engine Land

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.