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When it comes to technicalSEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? To find answers, I contacted members of HubSpot’s technicalSEO team and practitioners from my external network. AI can be leveraged in various ways to help your technicalSEO strategy.
Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technicalSEO audits. brands, I’ve developed seven essential tips for creating impactful technicalSEO audits.
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SEO has reached a pivotal point. Never before has there been a meaningful update followed by one of the most significant document leaks in SEO history. The SEO industry has been turned on its head. This change has brought both challenges and opportunities for SEO professionals. How does technicalSEO affect link building?
When training new technicalSEO s, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Commonly used data segments When looking for action items in technicalSEO data, you need to be able to segment the data. In SEO, sometimes you have to accept minor issues.
Great content is essential, but technicalSEO is the foundation that supports it. Without a solid technical base, getting to Page 1, earning a link in an AI Overview or driving organic traffic will be nearly impossible. TechnicalSEO often feels like no man’s land. The problem? Can I do it by myself?
As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.
This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Semantic SEO. TechnicalSEO. Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. User intent matching. Authority and trust.
Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?
This blog post explores the essential steps to make your website truly multilingual, from content translation and cultural adaptation to SEO and technical considerations. But, to succeed, your website must be a welcoming space for customers of all languages.
In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!
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By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technicalSEO in the cloud. If you’re managing 30-50 or even 100+ sites, does tracking technicalSEO with cloud crawlers offer anything actionable?
Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? Early analysis suggests that AI still falls short, particularly in technicalSEO analysis. ” Why does AI require technical prompting expertise? .” ” Why does AI require technical prompting expertise?
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GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. Dig deeper: What do SEO platforms do and how do they help marketers get found on search engines?
Technical Knowledge Another challenge marketers may run into is having a lack of technical knowledge. Marketing personalization at scale requires a bit more technical expertise than using ChatGPT, for instance. Landing Pages Another great opportunity to use AI is for programmatic SEO.
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Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.
So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?
Read more: SEO vs. SEM: Whats the Difference? Further reading: Google Ads Competitor Analysis: A How-to Guide (+ Top Tools) Build Your SEO Foundations Paid search delivers immediate results. So you want to maximize their SEO potential. So you want to maximize their SEO potential. Together, they drive consistent sales.
SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? And quarterly check-ins.
These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.
Technical and Industry-Specific Content: They often address specific technical aspects or industry challenges, speaking directly to an audience that is usually more informed about technology-related solutions.
You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. Some exceptions include SEO Vitals and Crash Analytics. Further reading: 41 Best SEO Tools (Free & Paid) 2. But Plausible is geared toward non-technical users. Like unique visitors or total play time.
I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. whenever a phone number button is clicked) is where you can truly level up your SEO reporting game.
SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. That’s given her a knack for breaking down the most complicated and technical topics in search so that anyone can understand them.
Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.
Most SEO reports go unread. But knowing how to create an SEO report that demands attention can change everything. And keep your SEO efforts on track. What Is an SEO Report and Why Is It Important? What Is an SEO Report and Why Is It Important? An SEO report is a tool for measuring performance and shaping strategy.
When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technicalSEO basics still matter — even in the face of major search changes. With no obvious culprit, the SEO team began an audit of the technical basics. “Do
An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Because having a solid SEO strategy is great. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large. What Is an SEO Roadmap? But they don’t operate in a vacuum.
Keeping up with these changes requires time and technical knowledge that many small business owners simply dont have. These professionals understand the latest developments in user experience (UX), mobile responsiveness, and search engine optimization (SEO).
A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Analyze the Top-Competing URLs Start with an SEO competitor analysis and review the top-ranking URLs for your primary keyword. Add all these observations, along with the top competing URLs, to your SEO content brief. What Is a Content Brief?
A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing. In the above example, Li is the most technical of the group, handling the intricacies of data and deployment of the email automation system.
Most content management systems (like WordPress, Shopify, and Wix) handle the technical implementation for you. What matters is understanding which meta tags are important for SEO and how to optimize them for better visibility online. Let me make it clear early on: Your meta tags are not the most important aspect of your sites SEO.
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SEO /keywords. Required subheadings and other technical specifications. If your content has a lot of specific requirements for conversion strategy, SEO, keywords, and the like, include those in a table so theyre easy to parse. What does your writer need to know about target keywords? Subject matter experts and sourcing.
Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Consistent publishing builds audience trust and improves SEO. These agencies take the guesswork out of the process by delivering posts that align with your brand voice and meet SEO best practices. Image source 1.
Marketing Job Skills Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role. After all, if you’re hiring for a technicalSEO role, you don’t want to create a description that will attract newbies.
And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?
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