Martech

DECEMBER 16, 2024

Use these insights to refine your strategies across channels, content, and audience engagement. Use these insights to refine your marketing mix and allocate resources effectively. Instead, focus on what drives long-term loyalty, brand preference, and sustainable growth. Make privacy a priority in all aspects of your marketing.

Transform 124

Transform Marketers Marketing Customer loyalty 124

Martech

SEPTEMBER 20, 2024

According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework. You use AI to outline, edit and perhaps even write sections of your blog posts. Let me explain.

Customer Acquisition 131

Customer Acquisition Fashion Marketing Marketers 131

Search Engine Land

OCTOBER 2, 2024

It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns. Here are some effective tools and strategies you can use when looking to expand your campaigns.

User-Generated 87

User-Generated Analytics Advertising Advertisers 87

Martech

AUGUST 20, 2024

Press coverage abounds, but successful use cases are scarce. Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. AI is somewhat similar — it’s part way out of the bottle.” and global stocks by 30%.

Marketing 132

Marketing Marketers CMO Communications 132

Martech

AUGUST 14, 2024

Build up your sender reputation To ensure deliverability, bulk email senders must authenticate emails using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication, Reporting and Conformance (DMARC). Image: MailCon. A year of changes requires a shift in tactics for email marketers.

Email Marketing 124

Email Marketing Marketing Marketers Marketing Automation Platform 124

Buffer Marketing

AUGUST 7, 2024

  Now, the terms “influencer” and “creator” are often used interchangeably and for good reason.   Now, the terms “influencer” and “creator” are often used interchangeably and for good reason.

Influencer Marketing 112

Influencer Marketing Fashion User-Generated Analytics 112

Martech

NOVEMBER 18, 2024

The AI generates multiple video options using licensed assets (from partners like Billo and Getty Images). Content is cleared for commercial use and designed to be TikTok-ready. It can pull images directly from a website to build videos that align with TikTok’s popular trends. Bigger picture. Unlike competitors (e.g., What’s next.

Transform 128

Transform Global Marketing Marketing Marketers 128

Martech

OCTOBER 31, 2024

Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Brands using these insights across channels can enhance customer experiences, boosting both immediate sales and long-term loyalty. Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122

Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Push for the best terms. Have them: Create best practices and documentation for consistent, efficient tool use across teams. Act like it.

Customer Acquisition 117

Customer Acquisition User-Generated New Technology Price 117

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. Human role : Marketers ensure campaigns respect privacy, foster trust, and use data ethically to deepen customer relationships.

Customer Journey 124

Customer Journey Analytics Branding Customer 124

Martech

AUGUST 6, 2024

You need to reorient your focus toward truly understanding consumer needs and being ready to deliver on those needs on the consumer’s terms. Delivering what consumers want establishes the trust that supercharges long-term conversions and revenue growth. Marketers around the world breathed a sigh of relief.

Marketing Strategy 131

Marketing Strategy Marketing Marketers Price 131

Martech

AUGUST 26, 2024

I then had them create a video using a free AI generator available in the Middle East and North Africa (MENA) region within two or three days. Using AI search engines (Perplexity, ChatGPT-4, Claude 3, Microsoft CoPilot and Google’s Gemini) to find the best tools, I selected six and another instructor recommended one. Processing.

Transform 126

Transform Influencer Marketing Product Product Marketing 126

Martech

JANUARY 15, 2025

For instance, designers can use Canvas Magic Studio to automate resizing images for various platforms. Pilot high-impact use cases: Instead of launching multiple AI initiatives, start with one or two that align with your teams capabilities and deliver tangible results. Use AI to drive measurable improvements in that area.

Customer Acquisition 120

Customer Acquisition Customer Product Branding 120

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? But from my experience, copywriting isn’t the most effective use of generative AI. Use case 1: Enhance your marketing foundations Your marketing team should have foundational information for every campaign they create, such as: Features, advantages and benefits (FAB) analysis.

Copywriting 136

Copywriting Entertainment Marketing Marketers 136

Martech

JANUARY 7, 2025

It’s permission to approach AI on our own terms. I use RSS.app to deliver one clean, organized email digest each morning. Pro tip : Use your LLM to summarize long articles with a simple “key points for marketers” prompt. Permission to use AI to manage AI. The solution (like it or not!) Processing.

Transform 126

Transform Management Product Marketing 126

Hootsuite

JULY 26, 2024

Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. And to understand that context, you need competitive analysis tools.

Analytics 115

Analytics User-Generated Branding Social Media Marketing 115

Martech

NOVEMBER 25, 2024

However, while all systems use email, their core capabilities do not overlap. ” This relentless drive to cut costs can lead companies into a trap, sacrificing long-term value and customer satisfaction for short-term gains. This highlights a deeper issue: a lack of trust in martech’s value. Marketo), into a single solution.

Transform 121

Transform Marketing Automation Platform CMO Management 121

Backlinko

DECEMBER 23, 2024

In this guide, youll learn: What competitor keywords are and how they fit into an SEO strategy How to find and analyze these keywords, step-by-step Where to integrate them into your content and SEO plans The Power of Using Competitors Keywords for SEO When you find competitors keywords, you uncover what content theyre ranking for.

SEO 105

SEO User-Generated Management Customer 105

Martech

NOVEMBER 8, 2024

Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. For instance, a campaign might track only immediate conversions without considering long-term customer engagement or retention. Dig deeper: How to quantify the ROI of data using decision playbooks 2.

Marketing 130

Marketing Marketers Customer Journey Education 130

Martech

SEPTEMBER 26, 2024

An agent is software that uses AI and tools to accomplish a goal that requires multiple steps. But using it just for that purpose is like taking a Harrier [VTOL fighter jet] to the grocery store. Here’s an example: I mostly use AI to generate summaries of articles to post on LinkedIn. What is an AI agent? Yes, they can do that.

User-Generated 131

User-Generated Price Marketing Marketers 131

Backlinko

JANUARY 6, 2025

Take detailed notes using their exact words. “When you have a piece of content that really resonates with people, you can use it everywhere. They turn customers into fans who drive growth through word-of-mouth. For example, when summer sales dropped, they scheduled customer calls. ” Rachel Wilde The lesson?

eCommerce 110

eCommerce Shipping Logistics Transform 110

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Use insights gained from performance data to make informed adjustments to your campaigns.

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Okay, ready? And make your site more user-friendly.

SEO 121

SEO Law User-Generated Analytics 121

Hubspot Marketing

SEPTEMBER 12, 2024

In this post, we dig into exactly what Point-of-Need advertising is and how you can use it to cut through the advertising noise and capture your audience’s attention when it matters most. I’ll be honest: Point-of-Need (PoN) advertising is a term I made up. What is Point-of-Need advertising and why does it matter? Let’s dive in!

Advertisers 119

Advertisers Advertising Transform CMO 119

Martech

NOVEMBER 12, 2024

In many cases, the focus remains on technology acquisition rather than equipping the workforce to use that technology effectively. Equipping teams to use AI effectively Integrating AI into your marketing workflows isn’t a quick plug-and-play. But in the rush to adopt the latest tools, one thing is often overlooked — the people.

Marketing 126

Marketing Marketers Analytics Management 126

Search Engine Land

AUGUST 1, 2024

Optimizing websites for Google AI Overviews When Google performs a search using its algorithm and determines it can offer the user a summary, the search engine accesses a site in much the same ways it would to create a SERP appearance. Google’s AI Overviews show summarized information directly on the search results page.

PR 88

PR User-Generated SEO New Technology 88

Martech

JANUARY 9, 2025

With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Smarter search results Companies like Etsy are using AI to show a smaller, better list of products that match the search more accurately. eBay uses visual search capabilities to help customers find products.

Customer 117

Customer Transform Shoppers eCommerce 117

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. What type of ABM targeting strategy is best for a small marketing team?

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Hubspot Marketing

JULY 12, 2024

I spoke with a panel of four experts — from CCOs and Directors to program managers in the trenches — and asked what metrics they use themselves. Top Community Management Metrics Here are the metrics our panel of experts actually use in their own day-to-day jobs. It’s easy to get misled by the wrong numbers.

Management 117

Management Whitepaper Promotion Health 117

Martech

SEPTEMBER 6, 2024

Now the DOJ is accusing the company of using its adtech to create a monopoly. The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.

Advertisers 118

Advertisers Advertising Product Place 118

Martech

JANUARY 27, 2025

It was built without the state-of-the-art NVIDIA chips used by OpenAI, Google and most other big GenAI companies. In addition to using less expensive equipment, DeepSeek’s developers created a less expensive way to train it. “That’s good for us. These chips can cost up to $70,000 each.

Copywriting 118

Copywriting Marketing Marketers Price 118

Martech

OCTOBER 3, 2024

What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity.

Customer 138

Customer Branding Customer loyalty Transform 138

Search Engine Land

JULY 29, 2024

Let’s break down the similarities and differences and how using both can enhance your online presence. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Here’s what we’ll cover in this guide: What is GEO? How GEO differs from SEO. Why GEO is important. Key benefits of GEO.

User-Generated 131

User-Generated Transform SEO Law 131

Martech

NOVEMBER 1, 2024

Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals? Prioritize use cases based on impact and feasibility. Starting small might feel safe, but it can keep you from achieving your larger goals quickly and effectively.

Key Performance Indicator 122

Key Performance Indicator Customer Acquisition PR Marketing Strategy 122

Martech

DECEMBER 16, 2024

But what if we let our customers guide us instead of the other way around? Dropbox used these insights to create a referral program directly appealing to its customers needs. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies. We think we know what were doing.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107