Sprout Social

OCTOBER 23, 2018

Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. First thing’s first, you need to plan ahead.

Shoppers 92

Shoppers Retail Millennials Promotion 92

Moz

DECEMBER 9, 2019

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. However, that only happens if you pick publishers that have: The trust of your target audience.

Place 63

Place Thought Leadership SEO PR 63

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good on a microphone?”. If you have a great host, the rest gets so much easier.

Customer Acquisition 103

Customer Acquisition Content Marketing Social Media Marketing Branding 103

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. It provides a fresh and impactful approach to connecting with new audiences in this digital era. Let’s take you through it all.

Influencer Marketing 91

Influencer Marketing Marketing Marketers Analytics 91

Duct Tape Marketing

MARCH 15, 2023

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. 05:03] There is so much you could measure today, a lot of data to be analyzed.

Millennials 81

Millennials Marketing Marketers Health 81

Martech

MARCH 22, 2022

Marketing can show the relationship between a definite input and output, provided marketers are willing to measure their work. That is the case being made by Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. . How can marketing align with that?

CMO 113

CMO Marketing Marketers Content Marketing 113

Neil Patel

JANUARY 21, 2020

We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. Well, let’s look at the data and from there I’ll show you what you should do. Do you know how many searches take place on Google each day? First off, all marketing channels become statured over time.

SEO 145

SEO User-Generated PR Education 145

Sprout Social

JUNE 27, 2023

He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Logistics 92

Logistics Gen Z Management Millennials 92

Bannerflow

FEBRUARY 4, 2021

Over the past year, the term digital transformation has been a huge focus for many businesses. Some studies have also shown how the process of digital transformation has actually advanced by a matter of years. ’ Another study, highlighted in IoT Now , discovered that COVID-19 has moved digital transformation forwards by 5.3

Transform 98

Transform Advertising Advertisers Management 98

Sprout Social

JUNE 25, 2020

Marketing leaders often take a unique path to get to managing a social media team. As we’ve seen lately, COVID-19 has forced some marketing departments to reduce ad spending and downsize teams , meaning that there are plenty of marketers who are getting involved in managing social media for the first time.

New Markets 103

New Markets Health Communications Marketing 103

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Management 109

Management Content Marketing Marketing Marketers 109

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Hootsuite

JUNE 28, 2023

Are you still relying on word-of-mouth referrals to get new patients? Social media marketing for doctors is the new Yellow Pages. You’re from a prescriptive world full of rules and regulations. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you.

Social Media Marketing 83

Social Media Marketing Health Education Marketing 83

Neil Patel

AUGUST 31, 2021

Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes ? You risk losing potential customers! If you have multiple traffic sources, changing algorithms won’t completely halt your business. You will have a toolkit full of optimization strategies to keep your business running.

SEO 145

SEO User-Generated Transform Social Media Marketing 145

Martech

OCTOBER 26, 2022

A digital asset management (DAM) system is a must have for marketing organizations. They can accelerate time to market, cut the work it takes to find the right content and get it approved, while providing a single source of truth and brand messaging. That will show you a huge number of different graphics for capturing processes.

Transform 83

Transform Management Entertainment Education 83

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketing Marketers 54

Hubspot Marketing

AUGUST 9, 2023

The puzzle is figuring out what to eat. As soon as you know that, you can get started. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes. Pick a good topic that resonates with you and your audience to set a strong foundation. Think about their pain points.

Neuromarketing 90

Neuromarketing Gen Z Energy Transform 90

Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. But with 500 million tweets sent every day , you need to be strategic and savvy in order to win (and hold) your audience’s attention. How to create a Twitter marketing strategy. What’s the engagement rate?

Marketing 145

Marketing Marketers Key Performance Indicator Analytics 145