Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. When it comes to social content creation, it pays to work smarter, not harder. A powerful quote can make your content stand out.

Whitepaper 119

Whitepaper User-Generated Thought Leadership Copywriting 119

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Sponsored posts are another tool that allows you to reach a targeted audience beyond your immediate followers by posting thought leadership content.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Tiecas

JULY 15, 2024

Creating Thought Leadership Content for Manufacturers: Elevate Your Brand, Attract Better Leads In globally competitive industrial markets, thought leadership content can be a game-changer for manufacturers. Thought leadership content goes beyond technical details and product specifications.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Education 52

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Thought leadership: Establishing your brand as an authority in your field. ebooks, whitepapers). Blogging : Creating valuable blog content to attract and engage an audience. Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

APRIL 23, 2025

Better CTA examples Instead of: “Download our white paper.” If your title starts with “Why” or “What,” you’re probably writing thought leadership. Make your CTAs enticing by reducing risk People avoid clicking because they fear wasting time, not finding value or being sold to.

Whitepaper 127

Whitepaper Thought Leadership CRM Performance Marketing 127

Marketing Insider Group

MAY 6, 2025

Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. Lastly, encourage thought leadership. Providing your audience with deep, actionable insights that they will not get anywhere else. Show them that you understand their world better than the competition does.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Welcome Software

NOVEMBER 11, 2024

Content Creation: From keyword research and blog posts to whitepapers, leveraging generative AI in your content creation process can help you create the assets your customers need to make purchase decisions. This allows your team to focus on areas where their emotional intelligence, thought leadership, and personal touch truly shine.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Marketing Insider Group

JANUARY 20, 2025

This includes whitepapers, webinars, and case studies delivered in an educational, expert tone. In contrast, B2B focuses on strategic, value-driven content, emphasizing thought leadership and meaningful professional networks. On the other hand, B2B content is more in-depth and value-driven.

B2C 58

B2C Social Media Marketing Transform Whitepaper 58

Martech

MAY 19, 2025

Awareness stage Content accessibility: Provide a wealth of educational resources such as blog posts, whitepapers, webinars and videos that address common industry challenges and solutions. Social media engagement: Utilize platforms like LinkedIn to share insights, industry news and thought leadership content.

Customer 105

Customer Whitepaper Thought Leadership Customer Journey 105

Hubspot Marketing

FEBRUARY 25, 2025

Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). MOFU Webinars, case studies, whitepapers, comparison guides, and emails. You need to get these buyers the right information at the right time to make an impact. Timing matters.

Transform 99

Transform Marketing Marketers Gen Z 99

Martech

JULY 25, 2025

not enough use case breakdowns, lack of vertical-specific messaging, weak thought leadership). Highlight what content types or topics are missing or underserved across the ecosystem (e.g., Highlight gaps your brand (or a new entrant) could credibly fill. use of TikTok-style video, gamified onboarding) UX/feature messaging shifts (e.g.,

Whitepaper 60

Whitepaper Marketing Marketers Thought Leadership 60

Set Up

FEBRUARY 25, 2025

Sometimes opportunities are out of your control, but what you can control is how you position and promote your philosophies and thought leadership to the public. Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Hubspot Marketing

JUNE 30, 2025

You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish. This role requires a high level of creativity, attention to detail, and project management skills.

Management 111

Management Inbound Marketing Marketing Marketers 111

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Implement an Effective LinkedIn Lead Generation Strategy Leverage LinkedIn Sales Navigator, InMail campaigns, and thought leadership content to establish credibility.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Animalz blog

JUNE 17, 2025

Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. Their content isn’t just thought leadership. whitepapers and find out how to set the new benchmark for your industry. And so twice a year, we have created a white paper through market research.

Whitepaper 62

Whitepaper Logistics Branding Customer 62

SocialPilot

JULY 16, 2025

Individuals, however, can use them to share professional journeys, tips, frameworks, or thought leadership ideas – positioning themselves as experts and connecting with like-minded professionals. It is an excellent means to establish thought leadership, attract potential clients, and drive them to your website or inbox.

Thought Leadership 45

Thought Leadership Transform Industry Insights User-Generated 45

SocialPilot

MARCH 26, 2025

Establish Yourself as a Niche Expert 63% of users value thought leadership content as it proves your brand genuinely cares. You can publish blogs, white papers, or case studies demonstrating your expertise. Bottom line: Position your brand as an authority in your niche to effectively grow your share of voice.

PR 45

PR Whitepaper User-Generated Advertisers 45

SocialPilot

APRIL 23, 2025

Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Create Thought-Leadership Content Thought leadership content helps build your brand’s credibility and position you as a topic expert in the industry.

PR 40

PR Branding Whitepaper Thought Leadership 40

SocialPilot

JUNE 18, 2025

SaaS businesses need to position themselves as industry leaders, and social media allows them to share case studies, thought leadership articles, and product demonstrations that attract decision-makers. LinkedIn provides a professional network where you can build trust through content marketing (articles, whitepapers, case studies).

Real Estate 59

Real Estate Transform User-Generated Education 59

Hootsuite

APRIL 29, 2025

It landed on this list because the content posted on the company feed can be set up for sharing on external social media platforms turning internal ideas into thought leadership content. The peer-to-peer nature of Haiilo means employees are always germinating the seeds of the next viral thought leadership LinkedIn post.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

SocialPilot

JULY 4, 2025

Analyze where your competitors are active and performing well As per Statista, some of the famous social choices of B2C brands in 2024 included: Source Facebook: Great for community building, ads, and customer engagement Instagram: Ideal for visual storytelling, influencer collaborations, and Reels LinkedIn: Though mainly a B2B platform, some B2C brands (..)

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

Analyze where your competitors are active and performing well As per Statista, some of the famous social choices of B2C brands in 2024 included: Source Facebook: Great for community building, ads, and customer engagement Instagram: Ideal for visual storytelling, influencer collaborations, and Reels LinkedIn: Though mainly a B2B platform, some B2C brands (..)

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Martech

JULY 17, 2025

Key GTM assets included: CMO-level thought leadership content. Industry whitepapers and webinars. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. Targeted sales tools. 26% lift in upsell velocity.

Transform 56

Transform Finance B2C Whitepaper 56

Hubspot Marketing

JUNE 25, 2025

Long-Form Writing Examples Blog Posts or Thought Leadership Pieces : These typically sound like you and offer a strong sense of how you want to communicate and think moving forward. Whitepapers and Ebooks: Not everyone has these, but if you do, they help establish how you present yourself in more formal types of writing 5.

Copywriting 113

Copywriting Branding User-Generated Communications 113

SocialPilot

JUNE 26, 2025

Build Trust with Thought Leadership: People trust people more than brands. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. It’s ideal for sharing thought leadership, engaging with decision-makers, and generating high-quality leads in a business-first environment.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Animalz blog

JULY 8, 2025

Lane also goes into her two main customer personas: practical “builder” use cases that power PLG sign-ups and strategic thought leadership for enterprise buyers. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. million monthly visitors. Ty Magnin [00:15:37]: Yeah.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Marketing Insider Group

APRIL 29, 2025

Think: email workflows triggered by a whitepaper download or homepage content that changes based on industry. io: Leads with value-first thought leadership and instant product clarity. Smart CTAs, personalized nurture streams , and dynamic content platforms can turn browsers into believers.

CRM 89

CRM Price Whitepaper Thought Leadership 89

Animalz blog

JULY 22, 2025

This makes thought leadership and brand authority even more important for organic discovery. “If It’s thought leadership. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Thought leadership becomes incredibly important.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Trade Press Services Newsletter

JULY 10, 2025

Link to a relevant asset, such as a white paper download, not just the homepage or contact page. To avoid rejection and maximize engagement, link to a credible white paper , case study , or report that backs up key claims. Companies that treat press releases as thought leadership tools are the ones seeing ROI.

Whitepaper 218

Whitepaper Transform Thought Leadership Manufacturing 218

Exposure Ninja

DECEMBER 12, 2024

Moving forward, your focus shifts to advanced contentunique data, thought leadership, richer mediaand continuous refinement. Thought Leadership: Strengthen your brand narrative through authoritative blog posts, whitepapers, videos, or webinars. Continuous Optimisation: Monitor AI platform updates (e.g. Gemini 2.0)

Thought Leadership 52

Thought Leadership User-Generated Whitepaper Marketing 52

Marketing Insider Group

OCTOBER 8, 2024

Things You Should Know About Third-Party Content Before investing in an expert blog post or a white paper by an industry insider, learning as much as possible about third-party content and its influence is advisable.

Whitepaper 63

Whitepaper Thought Leadership Traditional Marketing Management 63

Set Up

SEPTEMBER 17, 2024

Underinvesting in this area could lead to missed opportunities, especially as the importance of search engine optimization (SEO) and thought leadership increases. Whitepapers, case studies, videos, and long-form blogs can be broken down into social media snippets, email campaigns, and even sales collateral.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Martech

JULY 14, 2025

Someone downloads a whitepaper or registers for a webinar, and suddenly they’re flooded with product-heavy emails they didn’t ask for. Use this framework to define your KPIs: Thought leadership? Dig deeper: The biggest email newsletter mistake B2B companies keep making Why should B2B brands consider creating a newsletter?

Real Estate 114

Real Estate Whitepaper Thought Leadership Copywriting 114

Animalz blog

JUNE 24, 2025

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Aditya Vempaty [00:06:50]: More than just a thought leader, but also someone you can go to to trust and educate on the problems you’re trying to solve.

B2C 62

B2C eBook SEO Customer 62

Animalz blog

JULY 15, 2025

As the Director of Industry & Portfolio Marketing Content at Autodesk, she leads a global team that handles executive thought leadership, original research, and content for key accounts. 06:30) This result shows that editorial, thought-leadership content can have a clear business impact when it replaces product-focused pages.

Thought Leadership 62

Thought Leadership Branding Content Marketing Energy 62

Martech

APRIL 18, 2025

Send them because someone downloaded a whitepaper, viewed a pricing page or started a trial but didn’t complete onboarding. Their intent and needs are different, and your emails should reflect that. Set up event-based triggers. Don’t send emails because it’s Thursday.

Whitepaper 126

Whitepaper Thought Leadership Price Education 126