Backlinko

SEPTEMBER 27, 2023

Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings. SEO automation is the process of leveraging tools to assist you with your SEO tasks by automatically handling them for you. I’ll also briefly explain how to use each tool for the required task.

SEO 110

SEO User-Generated Analytics Health 110

Hubspot Marketing

DECEMBER 8, 2023

Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? In this guide, I’ll share 20 different types of backlinks in SEO with examples. Table of Contents What is an SEO backlink? An SEO backlink is a hyperlink from one website to another.

SEO 112

SEO User-Generated Thought Leadership Education 112

Search Engine Land

SEPTEMBER 20, 2023

Serpstat surveyed 523 professionals and asked them to rate the impact backlinks can have on search engine rankings on a 10-point scale. Here are the final results: Serpstat Consider backlinks as signposts directing people to your website. Backlinks help lead people to your digital doorstep. Not all links are equal.

Transform 128

Transform SEO Finance PR 128

Search Engine Land

APRIL 22, 2024

Go into whatever system you use and check the following with a comparison from the time of the drop in traffic to the same time period before using to determine the actual traffic drops: Traffic by channel: Dive deeper if it is social media and see if it is Meta, but Pinterest and TikTok are strong. Give it at least a few months in between.

PR 113

PR SEO User-Generated Promotion 113

Search Engine Land

FEBRUARY 21, 2024

OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. ChatGPT’s ability to understand and generate human-like text makes it a powerful tool to use in all phases of the content creation process. In January 2024, another monumental shift occurred when OpenAI declared the GPT store open for business.

SEO 128

SEO Customer User-Generated Price 128

Jeff Bullas

FEBRUARY 21, 2023

Here’s a quick checklist of things you should do before promoting your blog: Site optimization The first thing you need to check when promoting your blog online is to make sure your site is fast, responsive, and easy to navigate. Apart from speed, you also need to check for hosting the website.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Neil Patel

APRIL 5, 2023

Competitive research tools help you capture detailed insights into your rivals’ strategies. Now, I’m not saying using competitor research tools can give you everything you need for a successful business. However, their insights can be so valuable that you might consider such tools an essential piece of the complex marketing pie.

SEO 133

SEO Price Analytics User-Generated 133

Backlinko

FEBRUARY 19, 2024

Get ready to transform your approach to competition, armed with tools and insights that put you ahead in the digital marketing game. Once you’ve identified your competitors, you need to analyze their content strategies , backlink profiles, technical SEO , and paid media strategies. Let’s dive in.

SEO 90

SEO User-Generated Advertising Advertisers 90

Exposure Ninja

MAY 3, 2024

Even as search engines keep tweaking their algorithms , high-quality backlinks remain a major factor in determining a website’s authority, relevance, and, ultimately, those all-important search rankings. Building a strong backlink profile is like giving your website a solid foundation to maintain those coveted search rankings over time.

PR 52

PR SEO User-Generated Digital Marketing 52

Neil Patel

APRIL 2, 2023

In the past, I’ve provided a lot of advice on building quality links , where to find the best links, and tools that can help. Need help conducting a backlink check and reviewing the results? Below, you’ll find 17 backlink analysis tools that are full of features offering insight into your link profile.

SEO 86

SEO User-Generated Analytics Health 86

Jeff Bullas

MARCH 1, 2023

To win at Google, you need to have not only a strong SEO skillset to influence its algorithms but you also need access to the right SEO tools that make this process easier and more effective. And time and time again, I’ve seen the same tools being referenced by SEOs as their must-haves to conquer the search engine results pages (SERPs).

SEO 360

SEO Search Marketers Analytics Marketing 360

Search Engine Land

NOVEMBER 27, 2023

While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. If you sell gardening supplies, find out if your customers are into tools, indoor or outdoor gardening, and whether they prefer growing vegetables, flowers, or succulents.

SEO 126

SEO PR Law eBook 126

Marketing Insider Group

OCTOBER 17, 2023

Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. Identifying actual online competitors can be surprising, but with SEO tools and key metrics, you can gain a comprehensive view of your competitive landscape.

SEO 101

SEO Transform Analytics Customer 101

Search Engine Land

APRIL 23, 2024

Why keyword research is hard (and misunderstood) Anyone anywhere can fire up a keyword research tool and export a giant list of “relevant” keywords. Here’s why, how this mindset routinely sabotages keyword research and how to fix it. That’s not the problem. The problem is that this haphazard, spray-and-pray approach doesn’t work.

Transform 111

Transform SEO CRM Customer Acquisition 111

Backlinko

AUGUST 16, 2023

It involves assessing their keyword targeting, backlink profile, content strategy and overall optimization techniques. You will need to know what products or services these sites are providing and analyze the backlink profile, keyword targeting, content strategy, and authority level of each site. So, how do you find your competitors?

SEO 87

SEO Product Place Analytics 87

Rock Content

SEPTEMBER 6, 2023

Backlinks are one of the top two most important factors Google uses to rank websites. ” The idea that you can build backlinks to your site is erroneous. Rather, you have to earn backlinks by creating winning content. This is what will earn you backlinks that boost your site in the long run.

Entertainment 87

Entertainment User-Generated Education Communications 87

Search Engine Land

OCTOBER 20, 2023

Tools like Google Analytics can provide a detailed view of these metrics, shedding light on user behavior and interest. Tools like Semrush or Moz can help track and analyze these rankings. Tools like Semrush or Moz can help track and analyze these rankings. A simple mindset shift can make a massive impact on your work as an SEO.

SEO 126

SEO eCommerce User-Generated Analytics 126

Jeff Bullas

MARCH 7, 2023

If you want to dominate your industry, you have to pay attention to off-page SEO , specifically high-quality guest posting , i.e., writing content for another company’s website with a backlink that redirects web users to your site. Why would they offer you a backlink if your business cannot be trusted? Sweet, right?

SEO 171

SEO User-Generated PR Branding 171

Calvyn Lee Blog

FEBRUARY 6, 2024

Mobile Usability: Check how well your website performs on mobile devices, which is crucial for SEO since Google prioritizes mobile-friendly sites. Disavow Tool: Manage backlinks (links from other websites to yours) that could be harming your SEO. The agency can use this data to improve your site’s mobile experience.

SEO 130

SEO Analytics Communications Management 130

Backlinko

MAY 13, 2024

For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. Whether you’re a small business owner or manage an agency, rank-tracking tools can help you achieve top positions in local search. Allowing you to save time while getting more profound insights.

Price 82

Price SEO Management User-Generated 82

Scoop.it!

MARCH 14, 2024

To build high-quality backlinks Another excellent way influencer partnerships can be powerful for your SEO is due to backlinks. While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR).

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Backlinko

MAY 8, 2024

Toxic backlinks and mediocre content can cause you to lose your rankings. But you’ll also need to provide additional resources and tools. Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. This one page sends an estimated 2.2K

Law 71

Law SEO PR User-Generated 71

Backlinko

MAY 26, 2023

Today, I’m going to show you how to perform a backlink audit in 13 simple steps. From choosing your tool to identifying spammy backlinks, I’ve got it all mapped out for you so you’ll be able to perform your audit in as little as 30 minutes. What Is a Backlink Audit? First things first, backlinks are links to your site.

SEO 73

SEO Analytics Retail Branding 73

SMA Marketing

FEBRUARY 22, 2024

Link disavowal is an important tool for webmasters to address penalties imposed by Google on their websites. However, it is crucial to understand the importance of managing your backlinks effectively. To simplify the process of link disavowal, use a tool that streamlines the entire process. Why Disavow Links?

SEO 52

SEO Energy Management Communications 52

Neil Patel

MAY 19, 2021

You can check if you have received a manual penalty in the Google Search Console. To determine if your site was hit with an algorithmic penalty, you’ll need to check your ranking, which we’ll cover in the next section. Manual Penalties: Created by human auditors working for Google to ensure quality standards.

SEO 130

SEO User-Generated Analytics Communications 130

Search Engine Land

JANUARY 27, 2023

SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. Why do we use SEO tools? Why do we use SEO tools?

SEO 116

SEO User-Generated Analytics eCommerce 116

Search Engine Land

MARCH 5, 2024

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. IndexNow has reached 2.5 billion URLs submitted, up from 1.2

SEO 127

SEO Management Product 127

Search Engine Land

FEBRUARY 26, 2024

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable and suitable for indexing. This article tackles: Why technical SEO matters for video content.

SEO 126

SEO Customer Journey Education Search Marketers 126

Backlinko

JUNE 28, 2023

This guide will show you exactly how to identify and fix these links, whether they’re backlinks or links within your content. Backlinks , internal links , and external links can all be broken. Broken links are a surefire way to destroy your credibility and waste your SEO efforts, but thankfully, they’re pretty easy to fix.

User-Generated 97

User-Generated Analytics SEO Law 97

Search Engine Land

NOVEMBER 21, 2023

Earning backlinks With effective media outreach and content distribution, PR’s potential for high-quality backlinks is crucial for SEO. Earning backlinks With effective media outreach and content distribution, PR’s potential for high-quality backlinks is crucial for SEO.

PR 120

PR SEO Branding Non-Profit 120

Hubspot Marketing

APRIL 7, 2023

How to Rank in SERP Features How to Find SERP Feature Opportunities 5 Tools to Help You Find SERP Opportunities 3 Free Ranking Tools What does SERP mean anyway? Look for such queries in the People Also Ask section and analyze search questions with SEO tools like Ahrefs, AlsoAsked, or Semrush. for featured snippets alone.

Real Estate 129

Real Estate Price SEO User-Generated 129

Rock Content

JUNE 22, 2023

To know what is a good domain authority, you need to check how much a website reaches on a scale from 1 to 100, with 100 as the best possible score. When Moz created this metric, they also made the tool available for website analysis. When Moz created this metric, they also made the tool available for website analysis.

SEO 84

SEO Price Digital Marketing Branding 84

Sachs Marketing Group

NOVEMBER 17, 2023

Additionally, developing location pages on their website and attracting local backlinks can significantly enhance their visibility in local search results. Regularly check these listings to update any changes in your business details, as discrepancies can negatively impact your local SEO.

SEO 91

SEO Promotion Health Customer 91

Neil Patel

JUNE 10, 2021

What do backlinks, reverse image search, and your business have in common? This is where a backlinks strategy comes in. When done correctly, you can use it to snoop on your competitors and find the backlinks boosting their DA and profits. Here’s how to turn their backlink success into yours. Your bottom line.

Place 139

Place Digital Marketing Content Marketing Branding 139

Neil Patel

DECEMBER 13, 2021

Build Quality Backlinks to Your Website. On the search engine’s webmaster tools page , it states, “Often even just a few quality inbound links from trusted websites is enough to help boost your rankings. The best way to understand your backlink profile is to conduct a backlink audit on Ubersuggest. It makes sense.

SEO 145

SEO Real Estate Energy Place 145

Marketing Insider Group

JUNE 19, 2023

Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. Check beyond the “Blog” or “Case Studies” pages of a domain. Remember to check the bottom of the page as well, not just the header. (If you’ve found the secret, please let us know!

Whitepaper 114

Whitepaper Food SEO Analytics 114

Hubspot Marketing

DECEMBER 22, 2023

And here's the kicker: our report on AI Trends for Marketers highlights that 90% of marketers say these tools free them from those mind-numbing tasks. And here's the kicker: our report on AI Trends for Marketers highlights that 90% of marketers say these tools free them from those mind-numbing tasks. Let's find out.

Branding 102

Branding Transform User-Generated SEO 102