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How to use Google Bard for better SEO

Search Engine Land

If you rely solely on ChatGPT , albeit a powerful tool, you are missing a largely impactful opportunity in SEO – getting recommendations directly from the source. Think of it as having a direct line to the source, gaining insights from Google as it crawls, indexes and ranks webpages.

SEO 141
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Bing adds AI-generation captions to some search result snippets

Search Engine Land

Bing said it uses GPT-4 for these AI-Generated Captions by analyzing the search query of the user, it then “extracts the most pertinent insights from web pages, and skillfully transforms them into highly relevant and easily digestible snippets,” Bing wrote. ” Here is a screenshot: How it works. Block AI-generated captions.

Transform 125
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Entity-based competitor analysis: An SEO’s guide

Search Engine Land

Show you how to use a Python script with an NLP (natural language processing) tool. Google analyzes a search query like “jaguar” and considers related entities like “habitat,” “predators” or “speed.” Now let’s get into why it is worth your time to analyze your competitors’ entities.

SEO 125
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How SEO and digital PR can drive maximum brand visibility

Search Engine Land

PR and marketing teams prioritize the brand’s appearance on a search engine results page (SERP), emphasizing page titles, meta descriptions and hero images. The SEO team can likewise analyze the impact of these mentions and assess competitors. Essentially, the goal is to earn backlinks by being newsworthy , relevant and helpful.

PR 122
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5 SEO use cases for ChatGPT’s Advanced Data Analysis plugin

Search Engine Land

This enables us to tap into the latest and greatest AI technology to help us analyze large files much faster. Visualize internal linking Perform server log analysis Identify themes in keywords Optimize titles and meta descriptions Automate redirect mapping 1. Analyze the different columns and understand their purpose.

SEO 93
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Keyword Clustering: The Only Guide You’ll Need

Marketing Insider Group

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. That’s where keyword clustering comes in.

SEO 90
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SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022

Hubspot Marketing

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. 301 Redirect – The process of permanently redirecting a webpage from one URL to another. 302 Redirect - The process of temporarily redirecting a webpage from one URL to another. Backlink - A link pointing to an external webpage.

SEO 136